Post on 08-Mar-2016
description
Product Catalogue2010Featuring STARS, State Guides, Accommodation Guide, Tourist Park Guide, New Zealand Guide, Online,Boutique Accommodation Guide, Marketing, & Distribution
Peter Blackwell
CEO
Club Tourism Publishing
Welcome!
n exciting year lies ahead for the team at
AAA Tourism and for you. With all the
technical partnership and merge issues
with AA Tourism in New Zealand largely
dealt with, we can now concentrate
building the future of the business and
what that will deliver for you. We have a
strong production platform in place allowing the
development of a larger range of quality travel
publications with new distribution channels. Our
continued partnership with the Australian Autoclubs
means we have direct access to the 6.5million club
members and now combined with 1.2million
members in New Zealand, your business is truly
marketed to a large audience.
We are also committed to developing a strong online
presence that drives users direct to you. This means
an enhanced AAA Tourism website and an online
marketing strategy designed to position the site as
a one stop shop for consumers planning or booking
their next short break or holiday.
We are excited by what we can offer you and look
forward to working with you in every way to ensure
your business grows. I welcome any feedback and
value you as a client of our business.
Remember, take every opportunity to fi ll your guests
with the desire for your region and to explore – we are
all advocates in this industry and it helps to share your
enthusiasm and passion for it.
Pete
A
AAA Tourism 02
STARS 06
Marketing Support 08
Accommodation Guide 10
Tourist Park Guide 14
State Guides 18
Boutique Accommodation 22
New Zealand 24
Online 26
Distribution 32
1Photographs: Above – Freycinet NP © Tourism Australia/Connections Cover – © Tourism Australia
2
AAA Tourism has a long and reputable history producing tourism publications and managing the Australian STAR Rating Scheme on behalf of Australia’s Auto Clubs.
Now, in partnership with the New Zealand Automobile Association’s Tourism business, we are proud to offer you a number of new and exciting print and web opportunities.
We are able to offer you cost-effective marketing and advertising options, which will expose your business to a larger, more targeted audience.
AAA Tourism is committed to you.
We invite you to partner
with us as we build
targeted consumer-
friendly tools to help
grow the domestic
drive market and the
inbound New Zealand
market.
WhyAAA Tourism?
Twelve Apostles © Tourism Australia
3
Performance Excellence
Set the standard of excellence in
tourism publishing by offering value,
delivering results and producing
inspirational guides and websites.
Leadership
Be a driver of domestic tourism, creating
a vision for Australia as a destination and
motivating more Australians to explore
their own country.
Customer Service
Build strong relationships with our clients,
encouraging engagement and effective
two-way communication.
Education & Knowledge
Educate our clients to help them
understand their marketplace, offering
tourism-related information and
product knowledge.
Consumer Engagement
Develop industry partnerships and
distribution channels to bring new
audiences to our clients.
Our goals are:
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Working closely with AAA Tourism, the Auto Clubs are market leaders in the provision of accommodation and travel information. The size of the audience we reach is signifi cant – with the seven trusted Australian Automobile Club brands, we have access to 6.5 million Auto Club members.
Now, along with the New Zealand Automobile Association’s 1.2 million members, the combined membership audience alone totals 7.7 million.
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Establishes AAA Tourism as a consumer brand
Is committed to building the AAA Tourism brand identity
Markets the brand to both consumers and industry
Builds stronger partnerships and relationships
Our 2010 program is a fully integrated print and digital program that:
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Guides
Our suite of 11 guides totals more
than 1.3 million copies and includes:
• Fresh, new-look national guides
– Accommodation Guide & Tourist Park Guide
• Consumer-friendly, easy-to-read listings
• Dedicated State Guides
• A dedicated Boutique Accommodation Guide
• A New Zealand-distributed guide
We are printing more copies and have
increased our distribution, with more
outlets, including:
• Auto Club branches nationally
• Accommodation providers
• Visitor Information Centres
• Tourist attractions
Tourist Park Guide 09The Offi cial Guide to STAR Rated Accommodation
Over 2,300 places to stay!
Tourist Park G
uide09
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We offer a two-pronged web strategy that provides
us with the opportunity to have targeted campaigns
directed at both Auto Club members and independent
travellers. This includes:
• Exposure across the seven Auto Club websites.
• A dedicated national website www.aaatourism.com.au,
supported by a fully integrated marketing campaign
e.g. Google AdWords and online advertising.
• New products and services e.g. Hot Travel Deals,
online reservation system.
• The introduction of destination content, touring routes
and suggested itineraries to provide consumers with a
one-stop shop for planning their next drive holiday.
• Access to the highly successful NZAA website, which
in 2008 consistently ranked as the #1 travel information
website in New Zealand based on page impressions.*
Websites
Reporting
Our reporting offers greater value and transparency
including:
• An e-newsletter to keep you up-to-date with relevant
market, industry and product/service details.
• Access to regular website reports for all advertisers.
• A client portal to allow advertisers to update website
listing information and view listing-specifi c statistics.
*Neilsen Netratings
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STAR Rating Membership
provides you with a
valuable marketing tool to
help drive more customers
to your door. The STAR
Rating itself can assist
you in branding and
positioning your property.
The Australian STAR Rating Scheme is managed
by AAA Tourism on behalf of Australia’s Auto Clubs,
certifying STAR Ratings to approximately 10,000
properties across Australia.
The Scheme is made up of ten accommodation
categories covering all types of accommodation
from Hotels, Motels, B&Bs, Guesthouses, Tourist
Parks, Self-Catering, Apartment Hotels, Resorts,
Backpackers and Houseboats. Each is assessed
according to category-specifi c standards covering
three key areas of assessment: Facilities & Services,
Cleanliness, Quality & Condition.
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STAR Rating Membership
“
”
AAA Tourism provides an important element to my
business, Motel Ningana. Without a STAR Rating, a
property lacks the critical certifi cation essential to
every successful tourism business. STAR Ratings are the
only way to accurately describe the level of facilities
and amenities available at a property to ensure the
customers’ expectations are met.
Phil and Joan Matchett,
owners Motel Ningana
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STAR Facts
• 95% of travellers are aware of STAR Ratings
• 87% of travellers consider STAR Ratings useful
• More than 8 out of 10 travellers use the STARS
when selecting a place to stay Source: Research Now 2009, Colmar Brunton 2007
Membership Benefi ts
• A licence to use an offi cial STAR Rating
• Regular STAR Rating assessment
• Certifi cate and window decal to display STAR Rating
• Regular STAR News industry e-bulletin
FREE Additional Benefi ts
• Property listing on AAA Tourism and all seven Auto
Club websites
• A standard listing in either the national
Accommodation Guide or national Tourist
Park Guide
• A standard listing in your relevant state publication
• Exclusive member-only advertising rates and
opportunities in our guides
Why be STAR Rated?
Travellers trust STAR Ratings. The “STARS” are the internationally
recognised quality assurance symbol for accommodation and
provide travellers with confi dence that the property they are
booking has been independently assessed.
How can you become STAR Rated?
Contact our sales team and have them guide you through
becoming a STAR Rated property.
P: (03) 8601 2274 • E: membership@aaatourism.com.au
For more information or to download the STAR Ratings Standards and
Guidelines, visit www.aaatourism.com.au
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What you can expect from us in
the coming year:
Consumer and trade market activity
In 2008 we commenced a targeted consumer
marketing campaign including PR, marketing and
advertising. Key channels included in-fl ight
magazines, key travel magazines and Reader’s
Digest. In the past we have advertised the STAR
Rating Scheme to raise consumer awareness
and trade knowledge, and we will continue to
advertise the Scheme and various publications
and websites through key consumer and trade
media channels.
Online advertising: Google AdWords and display advertising
With the development of a new AAA Tourism
consumer-focused website, we need to ensure
we are visible to the online travel community. The
website will be optimised to rank highly within a
search on Google, the visibility and awareness
enhanced with paid advertising.
Marketing support
Everyone dreams of a great holiday, and by choosing STAR Rated you can turn that dream into reality. STAR Rated properties are comprehensively assessed against over 300 criteria, ensuring that your holiday accommodation is exactly what you expected.To learn more about STAR Ratings please visit starratings.com.au.
Trust in the STARS for your dream holiday experience
Green STAR Accreditation was
developed in partnership with
Green Globe www.greenglobe.org
and provides a stepping stone to
their global certification system.
*Assessment fee is non-refundable in the event that
the property fails initial Green STAR audit.
Green STAR Accreditation rewards accommodation providers who embrace environmentally friendly
practices. Properties committed to energy efficiency, water minimisation, waste minimisation and
encourage guests to follow suit.
Green STAR Accreditation costs $225 per annum.
Start to make a difference, call 03 8601 2274 and join Green STAR today!
For further information
regarding Green STAR
Accreditation, please phone
03 8601 2274 or email
gogreen@aaatourism.com.au
Enhance your STAR Rating, become Green STAR
Accredited and make a business decision that delivers
real benefits to both you and the environment.
Green is the new Black
Everyone dreams of a great holiday, and by cdream into reality. STAR Rated properties are comprehensively aensuring that your holiday accommodation is To learn more about STAR Ratinggs s ppppleease visit
Approximately 10,000 properties are part of the
Australian STAR Rating Scheme.
AAA Tourism’s STAR Rating Membership provides
a complete STARS marketing package to help
‘drive customers to your door’.
Contact AAA Tourism to receive an information kit.
Phone: 03 8601 2274
Email: membership@aaatourism.com.au
Website: www.aaatourism.com.au
*AAA Tourism is a proud supporter of Accommodation Getaways Victoria.
Driving customers to your door
© www.australiasgoldenoutback.com
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Communication
We want to keep you regularly up to date with
the information relevant to the growth of your
business.
Each month we will look to include industry,
product and service updates, advertising
requirements/deadlines and insights into new
opportunities and developments we are
undertaking. We will also update you with any
new key partnership or relationship channels
created and, in time, our own website
performance and tracking.
Research
Critical to any product and service success and
development is consumer feedback. AAA Tourism
is committed to ensuring the quality and usability
of all our products are regularly reviewed. All 2010
publications will contain a reader survey and
responses will be used to evaluate new features
and improvements for the 2011-and-beyond
product range.
Building and improving industry relationships and partnerships
We will continue to support a number of industry
groups via conference sponsorship and
attendance as well as looking to develop and
enhance other key industry relationship channels.
By understanding individual strategic objectives,
AAA Tourism aims to work alongside you in order
to assist you in meeting those objectives where
relevant. We want to maximise the visibility and
accessibility of your business – achieving greater
distribution channels with relevant industry players
will help achieve this.
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AccommodationGuide
The national
Accommodation Guide,
now in its 85th edition,
is still the most
comprehensive national
guide to accommodation,
including everything from
Hotels, Apartments,
Motels, Self-Catering, B&Bs
and Guesthouses.
It is the only offi cial guide
to STAR Rated
accommodation across
Australia and continues to
dominate the market.
© DavidWallPhoto.com
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Features & Facts
• Market-leading product.
• Loyal regular users - 45% of users update their
guide annually and 37% every two years.
• Trusted branding of the State Auto Clubs.
• Fresh, consumer-friendly listings incorporating key
symbols to denote amenities.
• Greater business exposure with increased quantities
and broader national distribution.
• Directly marketed to the 6.5 million Australian
Auto Club members.
The value of the national visitor market*
• The national visitor market is worth approximately
$74 billion, which comprised 233 million visitors
and 446 million visitor nights for the year ended
June 2007.
• Domestic day trips accounted for 147 million visitors
and $14 billion in expenditure.
• Domestic overnight trips accounted for 77 million
visitors for a total of 289 million nights.
• International visitors accounted for 8 million visitors
for a total of 157 million nights.
“Our guests use a mix of print and online tools to
source and book accommodation. The national
Accommodation Guide allows travellers to fi nd our
property whilst on the road and call us to ensure they
can get the best available rate.
”Darran and Cellina Little,
Comfort Inn & Suites Blazing Stump
2009 “Comfort Franchisee of the Year” Choice Hotels Australasia, 2008 Victorian Tourism Awards Finalist
*Tourism Australia
Printed Quantity
• Nationwide 230,000 copies
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Pop 2995 • 110km N Sydney • Map on pg 77, ref D7
Surrounded by water with lake Munmorah to the north, Budgewoi lake to the south
and the Pacific Ocean to the east.
Budgewoi NSW 2262
• Air-conditioning• 25-metre heated pool• Gym• Tennis court• Lagoon pool• Mini putt• Golf driving net• BBQ area• Underground parking• 2 & 3-bedroom
self-service apartments• Spa pool• Sauna• AUSTAR
136 Marine Parade BudgewoiPhone: 0-2-4390 4136 Email: info@paradisecove.com.au Web: www.paradisecove.com.au
PREMIER LUXURY BEACHFRONT
Reservations 0800 843 2683
PARADISECOVE
B U D G E W O I
ZZZZ LIZ’S MAGNIFICENT & ENORMOUS HOTEL,20 Rata St, Budgewoi t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.
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& quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08.Bus and campervan parking. Swimming/spa pool. Studio, 1-brm & 2-brm,refurbished. Studio, 1-brm & 2-brm, refurbished 2007/08. Refer Display
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& quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08.Bus and campervan parking. Swimming/spa pool. Studio, 1-brm & 2-brm,refurbished. Studio, 1-brm & 2-brm, refurbished 2007/08. Refer Display
ZZZ COMFORT SMART MOTEL,20 Lake St, Budgewoi t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.
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$ DUDAA HOLIDAY PARK, 237 Thornton Rd ......................refer Munderlla
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Set in very quiet suburban street, very close to town with easy access.
You will be assured of a comfortable stay in our homely, spacious andspotlessly clean units or backpacker lodge.
Easy stroll to town, supermarkets and park.
20 Spencer St, Budgewoi Ph/Fax: 02 8603 1261 Email: enquiries@cottagemews.com.au
Great value for families and groups $62 - $120 (2
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• Custom-designed to suit your
needs, display advertisements
can be created by our in-house
graphic designers.
If you wish to design and
supply your own advertisement,
please refer to the specifi cations
which our representative will be
able to supply.
Available as:
• Double page
• Full page
• Half page
in two sizes:
a vertical or a horizontal shape
• 1/3 page
• 1/6 page
Display advertising
• Nationwide
230,000 copies
Distributed via
• The members of the
Auto Clubs of Australia
• Tourism industry
advertisers
• Key tourist locations
• Visitor Information
Centres
Printed quantity
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Prices include GST and may be subject to change - please check before booking 439
Pop 1093 • 242km N Sydney • Map on pg 76, ref B8
Highway service centre at the junction of the Myall and Crawford Rivers, the
jump-off point for touring the Myall Lakes and surrounding forests.
Bulahdelah NSW 2423
Pop 2183 • 263km SW Sydney • Map on pg 87, ref F6
A small village dating back to the 1830s, which has developed a thriving tourist
trade in arts & crafts, and collectables
Bungendore NSW 2621
See Blue Mountains Region
Bullaburra NSW
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ZZZZZ SECRET GARDEN BED & BREAKFAST,20 Morris St, Bulahdelah t 8603 9226Email: liz@b&b.com.au www.lizb&b.com.au • 3 rooms
Tariff: OO $100-$125, O $15, 2-brm $185 (up to 6). In a very quietcul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio,1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spapool. Words Words Words. Bus and campervan parking. Words.pool. Words Words
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ZZZZ COMFORT BED & BREAKFAST,20 Spencer St, Melbourne t 8603 9226 Email: liz@b&b.com.au47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.
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ZZZ MERCURE LAKE SYDNEY HOTEL20 Macademia St, Bungendoret 8603 9226 Email: jhatppcp@tsn.cc20 rooms Tariff: OO $200-$225, O $15, 2-brm$185 (up to 6). In a very quiet cul-de-sac 200mfrom main road, 13 quality quiet self-contained units.Studio, 1-brm & 2-brm, refurbished 2007/08. Busand campervan parking. Swimming/spa pool. WordsWords Words. Bus and campervan parking.www.lakesydney.com.au
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ZZZZ RUMMIKUB CARAVAN PARK20 Spencer St, Melbournet 8603 9226 Email: jhatppcp@tsn.cczzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm00 $50-$75. In a very quiet cul-de-sac 200m frommain road, 13 quality quiet self-contained units.Studio, 1-brm & 2-brm, refurbished 2007/08. Busand Studio, 1-brm & 2-brm, refurbished.www.rummikub.com.au
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20 Macademia St, BungendorePh/Fax: 0-7-856 3785
RESERVATIONS: 0800 000 071
9 comfortable ground-floor units - studio, 1 & 2-bedroom • Quiet clean units • Spa pool
• 2 minutes to shopping centre - Bungendore Gardens • 5 minutes to town centre
• Tranquil environment with sculpture features • Special rates for senior citizens & RSA members
Email: lakesydney@xtra.com.au www.lakesydneyhotel.com.au
Lake Sydney Hotel
ZZZ BY THE LAKE MOTELS,212 Spencer St, Bungendore t 8603 9226 Email: liz@b&b.com.au47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.
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$ DUDAA RESORT, 237 Thornton Rd ................................refer Munderella
• Available as:
• Highlighted Photo Listing77mm wide x 48mm high
Includes:
• STAR Rating (if applicable)
• Photograph/image
• Up to 4 franchise logos
• Name, contact & tariff details
• 50 words
• Up to 12 amenity symbols
• Photo Listing77mm wide x 32mm high
Includes:
• STAR Rating (if applicable)
• Photograph/image
• Up to 2 franchise logos
• Name, contact & tariff details
• 40 words
• Up to 12 amenity symbols
• Enhanced Listing77mm wide x 24mm high
Includes:
• STAR Rating (if applicable)
• Up to 2 franchise logos
• Name, contact & tariff details
• 30 words
• Up to 12 amenity symbols
• Standard Listing
77mm wide x 15mm high
Includes:
• STAR Rating (if applicable)
• Name & contact details
• Tariff details
• Up to 12 amenity symbols
Template advertising
STAR Rated members receive a free standard listing in both the State Guide
and the national Accommodation Guide or Tourist Park Guide as part of their
membership. To advertise or upgrade your listing in the national Accommodation
Guide or Tourist Park Guide, you need to fi rst advertise or upgrade your listing in
the State Guide.
14
“
The national Tourist
Park Guide continues
to be the most
comprehensive guide
to tourist/caravan
parks in Australia with
its wide distribution
and detailed property
listings.
The guide is used and
trusted by younger
couples, affl uent
families and the many
‘grey nomads’
seeking adventure.
Tourist Park Guide 09The Offi cial Guide to STAR Rated Accommodation
Over 2,300 places to stay!
Tourist Park G
uide09
As Australia’s leading tourist park directory,
advertising in the national Tourist Park Guide
forms an integral component of our
communication strategy.
Andrew Daff, Lane Cove River Tourist Park
National Tourism Award Winner 2009 - Best Tourist/Caravan Park
”
Tourist ParkGuide
14 © DavidWallPhoto.com
15
Features & Facts
• Market-leading product with a loyal user audience.
• Trusted branding of the State Auto Clubs.
• Australia’s most comprehensive guide to tourist/
caravan parks.
• Fresh, consumer-friendly listings incorporating
key symbols to denote amenities.
• Directly marketed to the 6.5 million Australian
Auto Club members.
• Detailed STAR Rated tourist park and leisure
information.
The value of the Caravan & Camping
market in 2008*
• Caravan & Camping accounted for 8.3 million
domestic visitors and 39.6 million visitor nights.
• Caravan & Camping accounted for 336,000
international visitors, (10% from NZ) and
4.6 million nights.
• Older age groups (55 to 59 years & 60 years
and over) have shown the largest growth in this
market domestically, growing at an average
annual rate of 6%.
• 29% of the domestic market travel as an adult
couple and 28% as a family group.
*Tourism Australia
Printed Quantity
• Nationwide 180,000 copies
16
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438 [In room facilities are listed between brackets] • Refer to page 10 for a definition of Amenity symbols
Pop Nominal • 5449km NW Brisbane • Map on pg 202, ref c7
Dramatic sandstone formations and pockets of pristine native rainforest – similar to
Carnarvon Gorge.
Cania Gorge QLD
Pop Nominal • 1009km NW Brisbane • Map on pg 202, ref B2
The small town of cape Hillsborough, within the national park, received its name
from Captain Cook. National Park includes Wedge Island.
Cape Hillsborough National Park QLD
Pop 725 • 80km S Brisbane • Map on pg 202, ref C7
This former timber town has a quaint village charm.
Canungra 4275
* Close to the sandstoneformations
* Motel units
* Tourist flats and cabins
* 48-bed lodge
* Campervans - hardstandings and drivethrough sites available
* Accommodation rangingfrom $15pp to $125double
FACILITY UPGRADE 2007/2008
RESERVATIONS: 0800 422 674
2175 Cania Rd, Cania Gorge, QLD Ph: 0-7-345 6240 Fax: 0-7-345 6241Email: allseasonscania@xtra.com.au
www.allseasonscania.com.au
ALL SEASONS H O L I D A Y P A R K
UNDER NEWMANAGEMENT
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2012 Cania Rd, Cania Gorget 8603 9226 Email: jhatppcp@tsn.cczzz 150 sites, pwr-site oo $21-$25zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75.In a very quiet cul-de-sac 200m from mainroad, 13 quality quiet self-contained units.Studio, 1-brm & quality quiet self-containedunits. Studio, 1-brm & 2-brm, refurbished2007/08. Bus and campervan parking.Swimming/spa pool. Words Words Words. Busand campervan parking. Words.pool. WordsWords Studio, 1-brm. Words Words Words. BusWords Studio, 1-brm. Words Words Words. Buswww.snapperrock.com.au
ZZZZ ALL SEASONS HOLIDAY PARK2175 Cania Rd, Cania Gorget 8603 9226 Email: jhatppcp@tsn.cczzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrmoo $50-$75. In a very quiet cul-de-sac 200m frommain road, 13 quality quiet self-contained units.
Studio, 1-brm & 2-brm, refurbished 2007/08. Bus and Studio,1-brm & 2-brm, refurbished. 13 quality quiet self-contained Refer Display.
TOUR
IST
PARK
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ZZZZZ COSY CORNER HOLIDAY PARKWedge Island, Cape Hillsborought 8603 9226 Email: jhatppcp@tsn.cczzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrmoo $50-$75. In a very quiet cul-de-sac 200m frommain road, 13 quality quiet self-contained units.
13 quality quiet self-contained units. 13 quality quiet self-contained units. Studio,1-brm & 2-brm, refurbished 2007/08. Bus and Studio, 1-brm & 2-brm,refurbished. 13 quality quiet self-contained Refer Display.
HOLI
DAY
PARK
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ZZZ CANIA ROCKS TOURIST RETREAT & CARAVANS,154 Park Rd, Cania Gorge t 8603 9226 Email: liz@b&b.com.auzzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75
HOLI
DAY
PARK
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ZZZZZ CAPE HILLSBOROUGH CARAVAN PARK,154 Park Rd, Cape Hillsborough t 8603 9226Email: liz@b&b.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75
HOLI
DAY
PARK
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CANUNGRA VISITOR INFORMATION CENTRE,12 Kidstaon St, Canungra t 1300 881 164 Historical Society Open: Daily 9.30am-4pm. Closed Christmas Day, New Years Day & Good Friday
INFO
RMAT
ION
Z
Z
Z
ZZZZZ CAPE HILLSBOROUGH CAMPING,20 Spencer St, Cape Hillsborough t 8603 9226Email: liz@b&b.com.au www.lizb&b.com.au • zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo$50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quietself-contained units. 13 quality quiet self-contained units. 13 quality quietself-contained units. Studio.
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CAM
PGRO
UND
$ DUDAA HOLIDAY PARK, 237 Thornton Rd ..................refer Cosy Corner
• Custom-designed to suit your
needs, display advertisements
can be created by our in-house
graphic designers.
If you wish to design and
supply your own advertisement,
please refer to the specifi cations
which our representative will be
able to supply.
Available as:
• Double page
• Full page
• Half page
in two sizes:
a vertical or a horizontal shape
• 1/3 page
• 1/6 page
Display advertising
• Nationwide
180,000 copies
Distributed via
• the members of the
Autoclubs of Australia
• Tourism industry
advertisers
• Key tourist locations
• Visitor Information
Centres
Printed quantity
17
Set in very quiet suburban street, very close to town with easy access.
You will be assured of a comfortable stay in our homely, spacious andspotlessly clean units or backpacker lodge.
Easy stroll to town, supermarkets and park.
20 Spencer St, Cardwell Ph/Fax: 07 4075 8636 Email: enquiries@cardwellcamp.com.au
Great value for families and groups $62 - $120 (2
Cottage CampCottage Camp
C
QU
EE
NS
LA
ND
Prices include GST and may be subject to change - please check before booking 439
Z
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ZZZZZ RAINFOREST RETREAT PARK,154 Park Rd, Cape Tribulation t 8603 9226Email: liz@b&b.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75
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YOUR HOME FROM HOME AT WEDGE ISLAND, CAPE HILLSBOROUGH
• Quiet family holiday park • 80 metres to beautiful
surf beach • Covered BBQ dining area,
• Adjacent to children’s playground and sports field
• Handy to RSA, shops, golfcourses and sports venues
• Courtesy pick-up from airportor bus depot on request
• Games room & internet kiosk
40 Outback Road Ph 07 575 5899Wedge Island Fax 07 575 5670Cape Hillsborough Email stay@cosycorner.com.auQueensland www.cosycorner.com.au
ZZZZ CAPELLA TOURIST PARK,347 Upper Park Rd, Capella t 8603 9226 Email: liz@b&b.com.auzzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75
TOUR
IST
PARK
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Pop 101 • 1867km N Brisbane • Map on pg 201, ref C2
Located in World heritage rainforest with coastal views
Cape Tribulation 4873
ZZZz WILD PIG TOURIST PARK
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ZZ
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TOUR
IST
PARK
2012 Cape Rd, Cape Tribulationt 8603 9226 Email: jhatppcp@tsn.cczzz 150 sites, pwr-site oo $21-$25zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75.In a very quiet cul-de-sac 200m from mainroad, 13 quality quiet self-contained units.Studio, 1-brm & quality quiet self-containedunits. Studio, 1-brm & 2-brm, refurbished2007/08. Bus and campervan parking.Swimming/spa pool. Words Words Words. Busand campervan parking. Words.pool. WordsWords Studio, 1-brm. Words Words Words. BusWords Studio, 1-brm. Words Words Words. Buswww.wildpigholidaypark.com.au
ZZZZ SALTWATER HOLIDAY PARK
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TOU
RIST
PAR
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2012 Crocodile Rd, Cape Tribulationt 8603 9226 Email: jhatppcp@tsn.cczzz 150 sites, pwr-site oo $21-$25zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75.In a very quiet cul-de-sac 200m from mainroad, 13 quality quiet self-contained units.Studio, 1-brm & quality quiet self-containedunits. Studio, 1-brm & 2-brm, refurbished2007/08. Bus and campervan parking.Swimming/spa pool. Words Words Words. Busand campervan parking. Words.pool. WordsWords Studio, 1-brm. Words Words Words. BusWords Studio, 1-brm. Words Words Words. Buswww.saltwater.com.au
HOLI
DAY
PARK
Pop 796 • 955km NW Brisbane • Map on pg 202, ref D6
Centrally located in the Central Highlands, Gemfields and Coalfields regions.
Pole murals and scenic drives are a feature.
Capella 4273
$ DUDAA HOLIDAY PARK, 237 Thornton Rd ......................refer Munderlla
Pop 1250 • 1533km NW Brisbane • Map on pg 201, ref D6
Gateway to Hinchinbrook Island Region.
Cardwell 4849
RAINFOREST & REEF VISITOR INFORMATION CENTRE,12 Kidstaon St, Canungra t 1300 881 164 Historical Society Open: Daily 9.30am-4pm. Closed Christmas Day, New Years Day & Good FridayThe progressive breakaway towed umpteen campervans. The mat relax one familyholiday. Mats sunshine five long lunch, and lovely fluffy bunny perused five trailers.Mark easily swimming slightly progressive beaches, then two eat and drink
INFO
RMAT
ION
ZZZZZ CARDWELL CAMPING,2451 Beach Drive, Cardwell t 8603 9226Email: liz@b&b.com.au www.lizb&b.com.au •
zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00$66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac200m from main road, 13 quality quiet self-contained units. 13 quality
quiet self-contained units. 13 quality quiet self-contained units. Studio.
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CAM
PGRO
UND
ZZZZZ CARDWELL BEACH CAMP,2451 Marine Drive, Cardwell t 8603 9226 Email: liz@b&b.com.auwww.lizb&b.com.au • zzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quietcul-de-sac 200m from main road, 13 quality quiet self-contained units.13 quality quiet self-contained units. 13 quality quiet self-contained units. Studio.
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CAM
PGRO
UND
Available as:
• Highlighted Photo Listing77mm wide x 48mm high
Includes:
• STAR Rating (if applicable)
• Photograph/image
• Up to 4 franchise logos
• Name, contact & tariff details
• 50 words
• Up to 12 amenity symbols
• Photo Listing77mm wide x 32mm high
Includes:
• STAR Rating (if applicable)
• Photograph/image
• Up to 2 franchise logos
• Name, contact & tariff details
• 40 words
• Up to 12 amenity symbols
• Enhanced Listing77mm wide x 24mm high
Includes:
• STAR Rating (if applicable)
• Up to 2 franchise logos
• Name, contact & tariff details
• 30 words
• Up to 12 amenity symbols
• Standard Listing
77mm wide x 15mm high
Includes:
• STAR Rating (if applicable)
• Name & contact details
• Tariff details
• Up to 12 amenity symbols
Template advertising
STAR Rated members receive a free standard listing in both the State Guide
and the national Accommodation Guide or Tourist Park Guide as part of their
membership. To advertise or upgrade your listing in the national Accommodation
Guide or Tourist Park Guide, you need to fi rst advertise or upgrade your listing in
the State Guide.
18
The State Guides have been designed in
response to consumer research. They will
provide all the information a traveller needs
to plan their trip and experience the best
that each State and region has to offer.
By focusing on each State individually, our
aim is to inspire more travellers to visit your
region and your business.
The NEW range of Auto Club State
Guides will be targeted at the drive market,
aimed at growing the massive 4.3
million domestic touring holidays* per
year, encouraging travellers to stay longer
and spend more!
*Tourism Australia 2007
In 2010 we will be producing a dedicated guide for
each of the seven States. These guides will seek to
“uncover” each of the State’s key strengths and will
include touring routes, suggested itineraries and
extensive mapping.
State Guides
NEW
© DavidWallPhoto.com
19
Features & Facts
• Trusted branding of the State Auto Clubs.
• New and unique destination editorial.
• Detailed mapping of the state and key regions.
• Suggested touring routes and sample itineraries.
• Consumer-friendly – easy-to-read accommodation
listings.
• The most comprehensive guide of places to stay
within each State.
• Highlights key things to see and do within each State.
The value of the domestic drive market*
• There were 4.3 million domestic leisure touring-by-car
trips for the year ended 2007.
• 63% of touring-by-car holidays were interstate trips.
• 63% stayed in a hotel, motel, caravan park or camping
ground.
• The average trip expenditure per person on a touring
holiday was $1,040 – double the average domestic
spend of $593.
*Tourism Australia 2008
Vera Skepev, owner, Best Western
Garden City Motel and Best Western
Central Motel & Apartments
Print media is certainly still a powerful
form of marketing, and when combined
with online media, it is the best way to
reach the domestic touring market.
Certainly, customers use the guide as
their main resource when on a driving
holiday.
”
“
20
The heart and soul of Sydney is its extensive harbour, spar
recreational vessels on sunny days. In addition to its pract
Sydney Harbour is a playground for sailing, swimming, pic
many of the city’s major attractions are located on or near
with its distinctive bays and coves. There are of course a
and opera house quite nearby as well…Sydney& surrounds Harbour and City
Ad maximilitis explam eatiis mintis ea
voluptiis eiundi te nem quam laborat
idis rem repelle stinctas ates pore
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aceped quasit verovidicae earchil
luptamus ni aut aborenda dolore milla
arciet ernatiatis aut ius nes accus qui
corro ea quuntio dolestempor andan-
destis alis qui is quate preprae nonest
ut utempos disitas esti tore eos
The Rocks & Circular Quay uianti do-
luptas as elenimet ad qui tectaquam ut
venectur sequias piendiscia dollesen-
ist liquas denimus cidelib usapeles
et quo moloren imenit pos coriorro
ese volorem odiciet eicillendant eum
facil moditincimil eiusanima volupta-
tio corit autempo resecus nos quo
coris illautam eaquam autem ea debit
ullendandent omnisciet maxime mo
conesto temquid event deliqua tecatia
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endaecto deleniande nullat.
Darling Harbour atusanis aut di as
ulparcim ipsa sapicab oribea denis
que pero in rati sum esse conem
sam enimetus, opta volum vollest
qui que comnihilicit re, sit dero te vit
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id maiosti rest offi ci sam quam qui
ut exceaquia consed exerupt aspero
ipsandit, ipsaped isquis ad
City Centre eliquodio to debit, in
peresto blant aciatur raes voluptia do-
loritem et est vel ipitaspe maxim quidus
magniet re pa duciissitae volectaquod
que eum re eatinci psuntib usdaeria di
repudae.
Inner City
Ucimos mintionseque santorit repudae
dellesto optaquo iunt evendae expli-
gentium de sant, optis illiqui ommodit
aturestiatet eum eost eatur simperfer-
um explaudi occabore ilitatquas sediti
dolupta turepratem seque quam, quae.
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ma dolupta venimus, quiandel es et
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audaeperum acerro conem eos aces-
sus.
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ex eum remolenis volore everchit
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Photographs:
Main: aut di as ulparcim ipsa sapicab oribea
Opposite, left: que pero in rati sum esse conem
Opposite, right: opta volum vollest qui que com-
witwith ih its ts distinctive bays and co
dand operaera hho houseuseuse ququ quititeiteiteite nenenene ne barbarbarbarbarby ay ay ay ay ay s ws ws ws ws wellellellellell……
Harbour and City
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volupta spicte rem que mo bernam,
to volupit fuga. Iqui blacit, essequidit
aceped quasit verovidicae earchil
luptamus ni aut aborenda dolore milla
arciet ernatiatis aut ius nes accus qui
corro ea quuntio dolestempor andan-
destis alis qui is quate preprae nonest
ut utempos disitas esti tore eos
The Rocks & Circular Quay uianti do-
luptas as elenimet ad qui tectaquam ut
venectur sequias piendiscia dollesen-
ist liquas denimus cidelib usapeles
et quo moloren imenit pos coriorro
ese volorem odiciet eicillendant eum
facil moditincimil eiusanima volupta-
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coris illautam eaquam autem ea debit
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conesto temquid event deliqua tecatia
abo. Lestiae laborum isque nonem
endaecto deleniande nullat.
Darling Harbour atusanis aut di as r
ulparcim ipsa sapicab oribea denis
que pero in rati sum esse conem
sam enimetus, opta volum vollest
qui que comnihilicit re, sit dero te vit
alicipic torit dolut archil molut atius
vollanis maiorro vitasperum et accust,
id maiosti rest offi ci sam quam qui
ut exceaquia consed exerupt aspero
ipsandit, ipsaped isquis ad
City Centre eliquodio to debit, in
peresto blant aciatur raes voluptia do-
loritem et est vel ipitaspe maxim quidus
magniet re pa duciissitae volectaquod
que eum re eatinci psuntib usdaeria di
repudae.
Inner City
Ucimos mintionseque santorit repudae
dellesto optaquo iunt evendae expli-
gentium de sant, optis illiqui ommodit
aturestiatet eum eost eatur simperfer-
um explaudi occabore ilitatquas sediti
dolupta turepratem seque quam, quae.
Pis id quodipsum id maiost inus.
Paddington Endam dolorist, saped
ma dolupta venimus, quiandel es et
voluptus, to consequis ressimus atis
audaeperum acerro conem eos aces-
sus.
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ex eum remolenis volore everchit
ventius sequas dunto dolor maiorum
ipsamenim acepro omnimen ienihit
ionsequam et quo coresequi dit quiditia
poreratio. Nam dolore sinciat iossunt
otatet occaborit ullabor adis sapienti is
Photographs:
Main: aut di as ulparcim ipsa sapicab oribea Opposite, left: que pero in rati sum esse conem Opposite, right: opta volum vollest qui que com-
42
Victoria’s attractions are a feast for all senses. The diverse landscape, townships and experiences throughout this compact action-packed state will encourage you to try new things and revisit old favourite
Attractions
• NSW ...230,000 copies
• QLD ....175,000 copies
• VIC .....160,000 copies
• SA ......100,000 copies
• TAS ....100,000 copies
• WA .....100,000 copies
• NT ........50,000 copies
Distributed via:
• the members of the Auto Clubs of Australia
• Tourism industry advertisers
• Key tourist locations
• Visitor Information Centres
Minimum Printed Quantities
rkling and fi lled with
tical maritime uses,
cnicking and fi shing.
r this body of water
certain bridge
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sapicab oribea denis que pero in
rati sum esse conem sam enime-
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cipic torit dolut archil molut atius
vollanis maiorro vitasperum et
Tatusanis aut di as ulparcim ipsa
sapicab oribea denis que pero
in rati sum esse conem sam
enimetus
Opta volum vollest qui que com-
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lanis maiorro vitasperum et
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Sam enimetus, opta volum vollest
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Don’t Miss
Syd
ney
21
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sapicab oribea denis que pero in
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cipic torit dolut archil molut atius
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Tatusanis aut di as ulparcim ipsa
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in rati sum esse conem sam
enimetus
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torit dolut archil molut atius vol-
lanis maiorro vitasperum et
Tatusanis aut di as ulparcim ipsa
sapicab oribea denis que pero in
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Sam enimetus, opta volum vollest
qui que comnihilicit re, sit dero te
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Don’t Miss
AT
TR
AC
TIO
NS
439
Hid
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em
s
PO BOX 345,Geloggie 2067Ph: 0410 407 082dave@aussiefarmadventures.co.au
PO BOX 345, Geloggie 2067Ph: 0410 407 082dave@aussiefarmadventures.co.au
Umpteen subways bought five extremelyideal holiday break, and one smiley andhappy quickly untangles Quark, thendogs ran away lamely, yet one sheepfights Springfield, and two trailers ranaway holidays, however five televisionsfamily one purple bureau, yet twoUmpteen subways bought five extremelyfluffy bunny sunshine, and one beach catquickly untangles sandy, then lunchSpringfield, and two trailers visitingspectacular. Umpteen family tickets.
Umpteen subways bought five extremelyideal holiday break, and one smiley andhappy quickly untangles Quark, then dogsran away lamely, yet one sheep fightsSpringfield, and two trailers ran awayholidays, however five televisions familyone purple bureau, yet twoUmpteen subways bought five extremelyfluffy bunny sunshine, and one beach catquickly untangles sandy, then lunchUmpteen subways bought five extremelyideal holiday break, and one smiley andhappy quickly untangles Quark, then dogs
Umpteen subways bought five extremelyideal holiday break, and one smiley andhappy quickly untangles Quark, thendogs ran away lamely, yet one sheepfights Springfield, and two trailers ranaway holidays, however five televisionsfamily one purple bureau, yet twoUmpteen subways bought five extremelyfluffy bunny sunshine, and one beach catquickly untangles sandy, then lunchSpringfield, and two trailers visitingspectacular. Umpteen family tickets.Springfield, and two trailers visitingspectacular. Umpteen family tickets.Springfield, and two trailers visitingspectacular. Umpteen family tickets.
Aussie Bushstay and Farm Adventures Last Resort Tours and Transport
Umpteen subways bought five extremely ideal holiday break, and one smiley and happyquickly untangles Quark, then dogs ran away lamely, yet one sheep lovely lovely Springfield,and two trailers ran away holidays, however five televisions family one purple bureau, yet twoFamily holidays bought five extremely fluffy bunny sunshine, and one beach cat quicklyuntangles sandy, then lunchSandwiches cakes and buns bought five extremely ideal holiday break, and one smiley andhappy quickly untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield,and two trailers ran away holidays, however five televisions family one purple bureau, yet twoFive extremely fluffy bunny sunshine, and one beach cat quickly untangles sandy, then lunch
• Springfield, and two trailers visitingspectacular. Umpteen family tickets.
• Springfield, and two trailers visitingspectacular. Umpteen family tickets.
• Springfield, and two trailers visitingspectacular. Umpteen family tickets.
• Springfield, and two trailers visitingspectacular. Umpteen family tickets.
• Springfield, and two trailers visitingspectacular. Umpteen family tickets.
Flora and Fauna Park
1256 National Highway, Broding 2067 • Ph: 0410 407 082 egbert@floraandfaunapark.com.au • www.floraandfaunapark.com.au
At fi rst glance, Melbourne
might seem like an orderly
world of tree-shaded
boulevards lined with elegant shops and stately architecture
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es.
www.floraandfaunapark.com.au
www.floraandfaunapark.com.au
www.floraandfaunapark.com.au
Each of the seven State Guides will feature information
about the key destinations and experiences within each state,
including key tourist routes, suggested itineraries, an
accommodation directory and both accommodation and
attraction advertising. AAA Tourism has put together
advertising packages to assist you in gaining the maximum
exposure for your business. Packages start with advertising in
the State Guide, which can then be replicated cost effectively in
the national Accommodation Guide and/or Tourist Park Guide.
STAR Rated members receive a free standard listing in your
respective State Guide.
22
Features & Facts
• Trusted branding of the State Auto Clubs.
• Australia’s most comprehensive guide to
boutique accommodation.
• A guide dedicated to showing the diversity of unique
accommodation across Australia.
• Directly marketed to the 6.5 million Australian Auto
Club members.
• Promotion to both the international and domestic
markets.
Printed Quantity
• Nationwide 50,000 copies
NEW – The Auto Club Boutique
Accommodation Guide will be the
ideal guide for travellers who want
to experience the cosy comfort and
host interaction that B&Bs and
guesthouses offer.
Boutique Accommodation Guide
zzzz Ballina Bed & Breakfast
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20 Spencer St, Ballinat 8603 9226 • Mobile: -042047297Email: liz@ballinab&b.com.auwww.ballinab&b.com.au • Hosts: Christine & Dave
Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries.Comfortable beds ensure a good night’s sleep warmed by electric blanket& duvets.
Comfortable beds ensure a good night’s sleep warmed by electric blanket& duvets. Close to all Ballina & Coffs Harbour attractions. Country hospitalty. Comfortable beds ensure a good night’s sleep warmed by electric blan-kets & duvets. Close to all Ballina & Coffs Harbour attractions. Country hospitality.
Comfortable beds ensure a good night’s sleep warmed by electric blanket& duvets. Comfortable beds ensure a good night’s sleep warmed by elec-tric blankets & duvets. Close to all Ballina & Coffs Harbour attractions.
5 bedrooms: 3 ensuite, 2 private
$80-$110 - single, $100-$160 - doubleextra adult $25, child $20
z
z
z
New South Wales – Ballina
4
a4Full
page
23*Tourism Australia 2008
The value of the Boutique Accommodation market in 2008*
• The Bed & Breakfast and Guesthouse industry
attracted 1.2 million domestic visitors in 2008 and
accounted for 3.1 million domestic visitor nights.
• Domestic Bed & Breakfast and Guesthouse visitors
spent 56% more on average per trip than all visitors,
71% more on accommodation, food and beverages.
• The Bed & Breakfast and Guesthouse
industry attracted 124,000 international
visitors in 2008 and accounted for 932,000
international visitor nights.
• International Bed & Breakfast and
Guesthouse visitors spent 33% more on
average per trip than all visitors, 55% more
on accommodation, food & beverages.
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FEATURES:
> Heated Swimming Pool
> Electric blankets and duvets
> Air-conditioned
> Horse riding
> Families welcome
> Linen provided
> Spa pool
> Smokefree rooms
> Spacious bedrooms with toiletries
> Tennis courts
> Walking distance to wineries
zzzz Armidale Bed & Breakfast
asdfghjklz17
20 Spencer St, Armidale • t 8603 9226Email: liz@armidaleb&b.com.auwww.armidaleb&b.com.au • Hosts: Christine & Dave
Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure agood night’s sleep warmed by electric blankets & duvets. Comfortable bedsensure a good night’s sleep warmed by electric blankets & duvets. Close to allBallina & Coffs Harbour attractions. Country hospitality. Comfortable beds ensurea good night’s sleep warmed by electric blankets & duvets. Close to Mum’s.
6 luxurious rooms, 4 with ensuite$190-$290 - double
FEATURES:
> Heated Swimming Pool
> Electric blankets and duvets
> Air-conditioned
> Horse riding
> Families welcome
> Linen provided
> Spa pool
> Smokefree rooms
> Spacious bedrooms with toiletries
> Tennis courts
> Walking distance to wineries
zzzz Port Macquarie Bed & Breakfast
asdfghjklz17
20 Spencer St, Port Macquarie • t 8603 9226Email: liz@portmacquarieb&b.com.auwww.portmacquarieb&b.com.au • Hosts: Christine & Dave
Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure agood night’s sleep warmed by electric blankets & duvets. Comfortable bedsensure a good night’s sleep warmed by electric blankets & duvets.
6 luxurious rooms, 4 with ensuite$190-$290 - double
zzzz Coffs Harbour Bed & Breakfast
asdfghjklz17
20 Spencer St, Coffs Harbour • t 8603 9226Email: liz@coffs harbourb&b.com.auwww.coffsharbourb&b.com.au • Hosts: Christine & Dave
Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure agood night’s sleep warmed by electric blankets & duvets. Comfortable bedsensure a good night’s sleep warmed by electric blankets & duvets.
6 luxurious rooms, 4 with ensuite$190-$290 - double
Port Macquarie / Coffs Harbour / Armidale – New South Wales
REFER PAGE 4 FOR DEFINITION OF SYMBOLS 5PAGE 90 - REGIONAL MAP
Halfpage
7
aQuarterpage
24
Our exciting New Zealand
campaign is a fabulous
opportunity to get
connected with the one-
million-plus Kiwis visiting
Australia every year
– our biggest international
visitor market.
It is a combined package
of print and online
channels which will become
the essential holiday
planning tool for all
Kiwis planning a trip
across the ditch.
New Zealand Campaign
“Michael & Lyn Stephens,
Broadbeach Tourism & The Breakers
Absolute Beachfront Holiday Apartments
Kiwis are certainly our strongest international market.
Many in fact consider our properties a ‘home away
from home’. The opportunity to promote both our
business and Broadbeach as a destination directly to
the NZ market would be invaluable.
”
NEW!
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Australia’s Golden Outback is
a region of striking contrast. It
has ancient landscapes of red
outback plains
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voluptiis eiundi te nem quam laborat
idis rem repelle stinctas ates pore
volupta spicte rem que mo bernam,
to volupit fuga. Iqui blacit, essequidit
aceped quasit verovidicae earchil
luptamus ni aut aborenda dolore
milla arciet ernatiatis aut ius nes ac-
cus qui corro ea quuntio dolestem-
por andandestis alis qui is quate
preprae nonest ut utempos disitas
esti tore eos
Lake Ballard uianti doluptas as elen-
imet ad qui tectaquam ut venectur
sequias piendiscia dollesenist liquas
denimus cidelib usapeles et quo
moloren imenit pos coriorro ese
volorem odiciet eicillendant eum facil
moditincimil eiusanima voluptatio
corit autempo resecus nos quo coris
illautam eaquam autem ea debit
ullendandent omnisciet maxime
mo conesto temquid event deliqua
Photographs:
Main: aut di as ulparcim ipsa sapicab oribea
42
Golden Outback
zz
PO BOX 345,
Geloggie 2067
Ph: 0410 407 082
dave@aussiefarmadventures.co.au
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
ran away lamely, yet one sheep fights
Springfield, and two trailers ran away
tastes Darin, however five televisions
abused one purple bureau, yet two
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid tickets.
zzzzCape le Grand Walking Tours
www.floraandfaunapark.com.au
PO BOX 345, Geloggie 2067
Ph: 0410 407 082
dave@aussiefarmadventures.co.au
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible cat
quickly untangles Quark, then dogs ran
away lamely, yet one sheep fights
Springfield, and two trailers ran away tastes
Darin, however five televisions abused one
purple bureau, yet two
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible cat
quickly untangles Quark, then dogs
Jabberwockies, and one irascible cat quickly
untangles Quark, then dogs ran away
lamely, yet one shee
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
ran away lamely, yet one sheep fights
Springfield, and two trailers ran away
tastes Darin, however five televisions
abused one purple bureau, yet two
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid tickets
tastes Darin, however five.
Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid tickets
tastes Darin, however five.
zzzzLast Resort Tours and Transport
www.floraandfaunapark.com.au
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439
PO BOX 345,
Geloggie 2067
Ph: 0410 407 082
dave@aussiefarmadventures.co.au
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
ran away lamely, yet one sheep fights
Springfield, and two trailers ran away
tastes Darin, however five televisions
abused one purple bureau, yet two
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid tickets.
zzzzAussie Bushstay
and Farm Adventures
Umpteen subways bought five extremely putrid Jabberwockies, and one irascible cat quickly
untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield, and two
trailers ran away tastes Darin, however five televisions abused one purple bureau, yet two
Umpteen subways bought five extremely putrid Jabberwockies, and one irascible cat quickly
untangles Quark, then dogs
Jabberwockies, and one irascible cat quickly untangles Quark, then dogs ran away lamely, yet
one sheeUmpteen subways bought five extremely putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield, and
two trailers ran away tastes Darin, however five televisions abused one purple bureau, yet
• Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid
tickets tastes Darin, however five.
• Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid
tickets tastes Darin, however five.
• Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid
tickets tastes Darin, however five.
zzzzFlora and Fauna Park
1256 National Highway, Broding 2067 • Ph: 0410 407 082
egbert@floraandfaunapark.com.au • www.floraandfaunapark.com.au
www.floraandfaunapark.com.au
PO BOX 345,
Geloggie 2067
Ph: 0410 407 082
dave@aussiefarmadventures.co.au
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
ran away lamely, yet one sheep fights
Springfield, and two trailers ran away
tastes Darin, however five televisions
abused one purple bureau, yet two
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid tickets.
zzzzzKennedy Range
4WD Outback Tours
www.floraandfaunapark.com.au
PO BOX 345,
Geloggie 2067
Ph: 0410 407 082
dave@aussiefarmadventures.co.au
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
ran away lamely, yet one sheep fights
Springfield, and two trailers ran away
tastes Darin, however five televisions
abused one purple bureau, yet two
Umpteen subways bought five extremely
putrid Jabberwockies, and one irascible
cat quickly untangles Quark, then dogs
Springfield, and two trailers ran away
quite annoyingly. Umpteen putrid tickets.
zzzzzHomesteadHighlights
www.floraandfaunapark.com.au
www.floraandfaunapark.com.au asdfghjklz
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© DavidWallPhoto.com
25
Features & Facts
• In 2008, we received 1,113,313 visitors from
New Zealand, the majority for holiday purposes.*
• In 2008, visitors from New Zealand spent $2.2 billion
on trips to Australia, spending on average $2,205
per trip.*
• Visitors from New Zealand spent 49% of their nights
outside the major gateways of Sydney, Melbourne,
Brisbane and Perth.*
Key www.aatravel.co.nz stats
• Consistently ranked the #1 travel information website
in New Zealand based on page impressions.*
• Total traffi c September 08-09*:
User sessions = 3,006,224
Page Impressions = 18,896,222.
• Dedicated ‘Travelling Australia’ section.
*Netratings site metrics research
Key Print Features
• The complete accommodation and leisure guide to
Australia, targeted specifi cally at Kiwis.
• Exclusively available to businesses who advertise in
one of AAA Tourism’s web or guide products.
• Trusted Auto Club branding of the NZAA.
• Fantastic new destination content and editorial.
• Suggested touring routes and sample itineraries.
Printed Quantity
• Nationwide 50,000 copies
Distribution Channels
• NZ AA Centres nationwide
• i-SITES (NZ Visitor Information Centres)
26
OnlineIn 2010, AAA Tourism will
take on a new design and
introduce great travel
planning products and
services to meet the AIM
challenge.
This is a huge undertaking
for AAA Tourism, but a
challenge we take on board
with excitement.
We commit to achieving all
required deliverables and
producing a true Australian
destination website with full
consumer marketing activity
to support it.
Our goal is to create a site
you can be proud of, that
drives business your way
and brings you results not
before achieved.
A
I
M
A travel website needs to address three key elements:
Aspiration = creating the desire to want to take a trip, to excite users to want to getaway
Information = provide all the details to make it easy to plan
Motivation = create the action – make a booking or a phone call, send an email enquiry, plan a trip
eg: www.aatravel.co.nz • homepage
All screenshots are representations of
www.aatravel.co.nz and are for display purposes
only to indicate how www.aaatourism.com.au
will be developed.
27
Working from the platform of the successful
NZAA Travel website (www.aatravel.co.nz),
the new AAA Tourism site will offer:
• Client Administration Panel
• Online reservation system
• Hot Travel Deals
• Priority listing search
• New destination content and editorial
– suggested itineraries, regional editorial etc
• Online display advertising
Features & Facts
eg: www.aatravel.co.nz • advertiser search results listing page
© Tourism Australia
28
Your STAR Rating Membership includes a free
listing on aaatourism.com.au and each of the seven
Auto Club websites, but now you can upgrade your
listing and increase the priority of your listing being
returned in searches to make it more visible to the
consumer and to work harder for you.
The table below indicates the various priority levels
and what elements each option includes.
Web listing opportunities
* UPGRADES: Priority 3 and 4 advertisers can upgrade their
listing and priority to a priority 1. Cost is $330 for a P4
or $220 for a P3.
* Standard listing features include: address, phone, email link,
full list of facilities, pdf brochure and virtual tour if supplied
* ADDITIONAL LISTING: this will launch by 31 August 2010
PLEASE NOTE:
Listings will rotate within each priority level. STAR Rated members will
still receive their FREE web listing, this is now called Priority 5.
Priority 1 Priority 2 Priority 3 Priority 4 Priority 5
SEARCH RANK RESULT 1 2 3 4 5
Info Page word count 250 250 150 150 100
Info Page image count 10 10 6 6 5
Standard listing features* ✓ ✓ ✓ ✓ ✓
Link to your Info Page off search results page ✓ ✓ ✓ ✓ ✓
Direct link to your website off your Info Page ✓ ✓ ✓ ✓
Direct link to your website off search results page ✓ ✓
AAAT’s online booking engine access and management ✓ ✓
Additional listing on accommodationguide.com.au* ✓ ✓ ✓ ✓
Instant performance tracking reporting ✓ ✓ ✓ ✓ ✓
© DavidWallPhoto.com
29
As the new AAA Tourism website is currently under construction,
the examples you see of the various products and elements are
from www.aatravel.co.nz.
Client Administration
The Client Administration Panel is available to all web
advertisers. Access allows you to make instant text
changes to your own Info Page and track the
performance of your web advertising.
What’s available in the Client
Administrations Panel?
WEB STATISTICS
Track the performance of your Info
Page on www.aaatourism.com.au
HOT TRAVEL DEALS
Upload and manage hot deals
regularly
ONLINE BOOKINGS
Set up your profi le, manage inventory
rates, view current bookings
MY ADVERTISING
Make instant text and tariff updates
to your Info Page on
www.aaatourism.com.au
MY IMAGES
Update and assign images and logo to
your Info Page and Hot Travel Deals
*All AAA Tourism advertisers will receive unique
and secure login and password details to access
the Client Administration Panel.
30
Online Reservation System
Key features and benefi ts:
• It’s free to join and there are no set-up or
ongoing maintenance fees.
• It’s easy to use and set up.
• This is a great time to join – travellers are
researching online and looking to book in
advance.
• It’s easy to manage bookings – each time a
booking is made an instant email notifi cation is
sent to both you and your customer.
• It’s easy for you to track and monitor bookings
made through the Client Administration Panel.
• AAA Tourism is committed to promoting our
Online Booking Engine and to increasing the
size of your audience.
• We connect to a number of channel
management systems including SiteMinder,
Levart, Seekom and RMS (via SiteMinder)
* Online reservation system access and management is
only available to P1 and P2 web advertisers.
AAA Tourism will be introducing NZAA Tourism’s own booking engine, which has been developed
and operating on www.aatravel.co.nz for over two years. The booking engine will appear on
www.aaatourism.com.au which means users can book directly with your property and receive
instant confi rmation. The Auto Clubs are currently reviewing their booking engine to determine a
solution that works hardest for you, the industry and the Auto Club member.
eg: www.aatravel.co.nz • online reservation calendar
eg: www.aatravel.co.nz • Client Adminstration Panel log-in
© DavidWallPhoto.com
31
Key Features and Benefi ts:
• Set-up is easy – just follow the simple four-step
process.
• You can review the set-up of a Hot Travel Deal
before you post it live.
• Consumers are put in direct contact with you for
booking via email or phone.
• You can set up multiple deals, packages or offers at
any one time – this allows for specials around public
or school holidays, for example.
• Hot Travel Deals are linked to the online reservation
system, so an actual booking is instant.
• Partnering with local attraction/activity providers or
restaurants is a great way to add value to an offer.
• You can add images and logos to individual Hot
Travel Deals to enhance promotion.
Want to increase your visibility to travellers who are
looking for something to do or somewhere to stay?
Hot Travel Deals allows you to set up and manage
offers, putting the consumer in direct contact with
you to make a booking. You are not charged a
commission for any sales or enquiries – it’s a
FREE service.
Hot Travel Deals
eg: www.aatravel.co.nz • Hot Travel Deals section
32
DistributionDistribution via the Australian Auto Clubs provides extensive visibility across Australia.
With more printed guides in the marketplace than ever before, new publications and
our partnership with New Zealand, your business has never been more accessible.
New in 2010 is the introduction of a number of external distribution channels.
1. Key tourist locations. 2. Visitor Information Centres. 3. Tourism industry advertisers.
million
Auto Club Members (Australia & New Zealand)
77.
State Guides
Accom Guide
TouristPark
Guide
NZ Guide
BoutiqueAccom Guide
our p
NEW!
AAA TourismLevel 3, 131 Queen StreetMelbourne, Victoria 3000Phone: (03) 8601 2274Fax: (03) 8601 2218Email: sales@aaatourism.com.au www.aaatourism.com.au
CONDITIONS OF ADVERTISING
All advertising material submitted to AAA Tourism Pty Ltd will be subject
to advertising conditions as contained in the Sales Contract.
AAA Tourism Pty Ltd may in its discretion, and regardless of whether or
not AAA Tourism has received payment for advertising, refuse to publish
material provided by Advertisers and may at any time, whether prior to,
or after publication, cancel, reject or refuse to continue publishing any
advertisement without providing any reason for such rejection or refusal.
AAA Tourism and the AAA Tourism logo are registered Trade Marks of
Club Tourism Publishing.
© Club Tourism Publishing 2009
All Rights Reserved.
AAA Tourism Pty Ltd is a partner in Club Tourism Publishing.
ABN 54 161 815 620