Promotion (Marketing)

•Music videos often promote the artist/band as they are performing or interpreting a song

•It increases demand •It makes the product different•Show the product to consumers and others (Advertising)

Entertainment

•They usually interest/amuse the audience as it is shown and promoted in different ways in the media; even through social networking

Publicity

Publicity

• Music videos may be popular as the intended target audience is attracted to it

• I kind of controls the public’s understanding of what they are watching as they can relate lyrics to what they are observing

Fan-base/Fandom

• It relatively creates a subculture of fans that share common interests for a certain artist, band, or even type of music