Navigating the Bumpy Road:A Tactical Approach to Delivering a Digital Strategy Charlotte Sexton, The National Gallery,

LondonCarolyn Royston, Imperial War Museums, UK

Setting the context…

• Oldest film archive in the UK• Second largest sound archive after the

BBC• Over 11 million photographs• Second largest contemporary art

collection in the UK after Tate• Millions of documents, diaries, papers• 140,000 large objects

IWM Collection

Yes we are different but…

Why should digital be central to organisational planning?

Head of Collection

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Adult Learning

Curator ofDutch

paintings

ScientificOfficer

Director

Visitor Service

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CommsAnd

Marketing

Developing the strategy…

Manage the management

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How to move from theory to practice?

It’s a long haul – how to keep the strategy alive

• Keep involving staff in digital activity – e.g. o Analytics group of stakeholderso Digital content editorial group developing

content plan across all digital channelso Delivering in-house workshop for staff to

improve digital literacy

 NG:o Communicating progress to the whole

organisationo Starting to plan for an editorial group focusing

initially on the Media channel

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The work never ends

The last word

• Digital strategy can act as a catalyst for change

• It provides a vision, a framework and a way of working

• It provides an incentive to deliver on time and to budget

• It has been a springboard for digital development within our organisations and a driver for positive change

Carolyn Roystoncroyston@iwm.org.uk@caro_fthttp://uk.linkedin.com/pub/carolyn-royston

Charlotte Sextoncharlotte.sexton@ng-london.org.ukhttp://uk.linkedin.com/in/charlottesexton

Contact details