A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.

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A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.

Transcript of A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.

Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen / paper and

let’s get started.

Presented on Dec. 19th 2013 by Marc HorneCo-Founder, DailyDealBuilder.com

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I believe one of the greatest ways

we can advance our businesses is

by learning from past successes

and failures, both internally and

externally...

Internally, what actions did your

company take this year that brought

you the most revenue? 80/20…

What actions did your company

take that cause you the most

headaches and waste time /

money?

What about externally? Have you

closely followed your competitors to

see what they were up to?

It’s important each year to create a

SWOT analysis for your company

that looks back on your actions of

the past year, as well as one that

looks forward to the upcoming year.

What internal strengths and

weaknesses do you, your

employees, and your

company have?

What are the external

opportunities and threats that

exist within your industry?

Let’s take a peek at what

happened with eCommerce,

daily deals, and the coupon

industries throughout 2013.

There were winners, losers,

movers, and shakers; and

common ingredients exist with

each of them.

Some of the common traits

of the winners…

Value Adds

Deal, coupon, and ecommerce sites that saw continued growth in 2013

implemented value added services to their services and offerings. To keep

your members engaged, you must provide more than a daily deal to both your

subscribers and merchants.

Offering your subscribers advice, recipes, local event information, community

events, etc. within email bodies can keep folks excited to open up your emails.

Likewise, the merchants you work with are unique, and custom value added

services are a surefire way to provide them with a better, customized service.

An added benefit is that these value-adds will also increase your revenue.

Value Adds

Not every business you work with may benefit from running a daily deal with

your company, however, they may benefit from running a free coupon

promotion. They may be in need of an update to their corporate website, or

mobile apps, photography and video services, SEO help, social media help,

etc.

Most of our Daily Deal Builder clients are smaller, more geographically specific

companies and can rely on their deepened connection with the local

community to differentiate from Groupon, Living Social, Amazon, and the other

Ecommerce giants.

Who doesn’t appreciate buying local, supporting local, and saving local?

Mobility & Innovation

Winners in 2013 capitalized on the increase in smart phone and tablet internet

users. People use, browse, and shop on their smart phones and tablets more

than ever and 2013 showed us that those who put a major emphasis into

building out their mobile applications, html5 apps, or native apps yielded better

responses from their subscribers.

Mobility & Innovation

Build a mobile app for your site! Let us help, or hire your own team to do so.

An HTML5 app will cost you about $3,000 and native apps will cost you about

$5,000 each. 2014 is only going to see an increased need for you to go

mobile.

Keeping costs low

Ecommerce changes every day. New technologies have helped level the

playing field with traditional retailers. Improvements to shopping cart software

have created a quicker, and more customer-friendly shopping experience.

Live chat has enhanced ecommerce customer service and helped keep

customer support costs lower. Using existing data and analytics could be an

opportunity for ecommerce companies to better understand customer

preferences without spending an arm and a leg gathering their own data.

Social media sites provide free or low-cost promotions and getting in front of

your target audience has never been easier.

Ecommerce vendors benefit from a structural advantage; you have lower

operational costs than a brick and mortar store. The winners of 2013 invested

heavily into new technologies and mobility, while maintaining very low costs.

Speaking of big data…

If you would like any of this data

or subscriber information, please

contact me directly at

deals@dailydealbuilder.com

Ease of Use

The easier it is for your

customers to buy from you,

the more buyers you should

have.

I believe ease of use is one

of the biggest reasons why

Amazon has continued to

dominate.

1-click purchases and

recommended products

make the site an absolute

pleasure to shop at.

User Generated Recommendations

For years, I have been preaching that user generated recommendations are

the most powerful form of advertising that any company can utilize.

This was a big one for most of the winners of 2013. They made it as easy as

humanely possible to share their website and deals with friends and

colleagues. Those who ran contests and actually incentivized users to share

yielded even better results.

Some of the common traits

of the losers…

Customer Support Failures

In this day and age where a customer can simply visit

a Facebook page and immediately provide feedback,

staying on top of customer support is a must.

We have witnessed multiple companies go through

extensive customer support failures. When one of

your customers gets upset and has trouble with your

support department, they most likely will not be a

customer anymore.

In fact, there is a rather good chance they will work

against your business and tell others to NOT do

business with you.

Mobility

Just as mobility and innovation was

one of the reasons why the winners

of 2013 kept growing, it is one of the

reasons why many businesses

stopped growing.

As more and more people search

and shop from their smart phones

and tablets, the need for you to “go

mobile” increases.

Security and Fraud

Some people are still reluctant to

use their credit cards online.

Maintaining the highest level of

security and keeping your websites

live online is super important.

In November, Living Social’s

website went down for 2 days and

no revenue was generated.

Get trust seals and an SSL.

Low barriers to entry

Low barriers to entry are a constant threat in the daily deal, coupon, and

ecommerce spaces. It’s easy to set up an ecommerce business, even in a

garage. People can sell items via Facebook or eBay without setting up their

own websites. Low barriers to entry are a vital reason why staying innovative is

important.

Many major moves happened in

2013 and 2014 should follow a

similar path…

Businesses STILL want help marketing this holiday season so

they can capitalize on the increase in customer activity.

They want new, loyal customers.

Businesses need help marketing.

They want help with online promotions.

Consumers will be spending an enormous amount of money on gifts.

There is a massive opportunity for YOU to take advantage of these

trends by helping businesses run online promotions.

Daily deals have made many entrepreneurs & small businesses

millions of dollars.

Daily deals have made many broadcast & print media

companies millions.

Daily deals have made many travel & excursion companies

millions.

Daily deals have made many direct marketing companies millions.

Daily deals have made many retail companies millions.

Daily deals have been responsible for generating businesses absolutely enormous and

responsive email databases.

Daily Deal Builder alone powers

hundreds of deal sites in over 30

countries and we have helped tens

of thousands of entrepreneurs and business owners in the deal space.

MYTH: The daily deal industry is just a phase. It will die out.

1. People have always, and will always, love

getting deals. It makes us feel good.

2. Merchants & product owners will always run

deals, coupons, or promotions to get new

customers.

3. I’m about to show you an easy way to put your

business in a position to profit using #1 & 2.

I’d like to show youhow Daily Deal Builder 3.0 will help

your company;

• Increase your brand awareness & loyalty.

• Grow a hyper-responsive and segmented email list.

• Grow your bottom line.

• Capitalize off of an explosive industry.

• At a price that will absolutely shock you!

Businesses Around the Globe continue to

Capitalize On the “Deal Industry”

Let me show you around a

demo site…

DDB integrates with

DDB integrates with

DDB integrates with

DDB integrates with

DDB integrates with

DDB integrates with

Amazon SES

Here Are Just A Few Ways You’ll Be Able To

Increase Revenue With Your Daily Deal Site:

Affiliate Revenue Method

Sell ALL types of affiliate products.

The Info Product Method

Your site can start earning income by offering

downloadable products as an affiliate…

The best part is you can use this simple

method in any market… even if you don’t have

a product!

Local Merchants

• How to easily create the perfect offers and

structure deals that work for all parties.

• How to get your new customers to spread the

word about YOUR site...

• We hook you up with the knowledge, contracts,

swipes, and tools to get local merchants begging

you to run offers.

Deal Brokering

Connect with and represent businesses who have

either run a daily deal in the past, are thinking of

running a daily deal, or haven’t even thought about

it yet WITH one or many of the thousands of daily

deal websites that exist.

You walk into a sporting goods store. Arrange for them to run a deal on your deal site. Also, Have Groupon / Living Social / and 3

others run the promotion. In total, $155,000 is sold from the other deal sites. From the deal that you worked out, you cut yourself in 10% and generate around $7,000.00 FROM A SINGLE DEAL! That doesn’t include the 30%-50% that you generate from running the

deal on your own site!

The important thing to note is that on each campaign it only takes a short

amount of time, and we have systematized everything for you...

• Work with people who are selling quality products and services and have a vested interest in their business.

• Increase the value of your clients so that you do not need many clients at all to generate a six or seven figure income.

• Work with only the best businesses selling real services, and helping real people.

• Only work with folks that understand it takes money to make money and payoffs are HIGH.

The Way…

We teach you exactly:

• How to find business owners ready to cut you a check and how to deliver massive results for them.

• How to leverage the success, traffic, and subscriber base of other people who are already successful while simultaneously building your own engaged subscriber base.

• How to potentially generate a huge five, six, or even seven figure income without many clients.

We are opening our doors to a select

group of individuals to take advantage of

our software that will automate the entire

deals process for you.

And for this small group of elite

partners we’re going to allow you

access to your own deal site ready to

take orders almost instantly…

We continually create and release superb

training for our publishers based on extensive

research and feedback from publishers and

merchants. We have an in depth members

library that teaches our clients the most effective

way to launch and grow their daily deal site,

generate targeted traffic, build strategic

relationships and affiliates, and much more.

Included: HC Traffic Pro content syndication

software to help you grow your SEO rankings and

organic traffic.

Ongoing Q&A Training Webinars

Daily Deal Builder

• The Deal Broker System

• The Instant Affiliate Revenue Method

• The Info Product Method

• The Local Money Method

• The Local Traffic Method

Your Automated Daily Deal Custom Site Includes:

Daily Deal Builder

• The Ultimate Viral Traffic System

• Search Engine Marketing Software

• Ongoing Training And Support

• Website Provisioning & Deal Site Install

(normal price $249)

• Our Platinum Support Team

Includes:

Get started at

dailydealbuilder.com/old-school/

Give Daily Deal Builder Platinum

Business System a full test drive for 30

days, if you are not completely and 100%

satisfied, simply contact our support desk

and we will work with you to make sure

you are satisfied or issue you a refund.

*The hosting fees are non-refundable

dailydealbuilder.com

For a limited time, and ONLY

when you act now, you'll get 40

hours of VIP access to your

own, remote Virtual Assistant.

BUT WAIT!

We are confident you will absolute

love working with us…

dailydealbuilder.com/old-school/

We THANK YOU for attending and we are excited

to start working with you on your new Daily Deal

Builder Website

dailydealbuilder.com/old-school/

support@hcdesk.com

800 - 794 - 7192