A Re YengGroup assignment

Introduction

• Tshwane has been in negotiations with the taxi industry

• This industry has not been agreeable and trustworthy

• Putco Bus Service also has a poor service history – Buses not arriving on time– Unroadworthy buses– Drivers not adhering to the rules of the road

Introduction cont. Due to a string of such reports over the years, this has left South Africans in pursuit of their own private transport, with little or no confidence in transport systems implemented by government.  

Research Problem

In order for a public transport system to be successful in Pretoria. It must change the perception that commuters have of public

transport.

Assumptions

• Commuters in Pretoria have a negative perception of public transport.

• Commuters do not use public transport because they feel that it is inconvenient compared to private transport (personal car).

Research questions

Primary • Is A Re Yeng doing enough to convince Pretoria commuters

to use the A Re Yeng public transport system? • In order to establish attitudes and beliefs regarding A Re

Yeng and public transportation in general we have come up with the following secondary research questions.

Secondary• What methods have been adopted by A Re Yeng to gain the

confidence and the recognition of commuters? • What is the current perception of A Re Yeng among daily

commuters and would they make use of it?

Research methodology

Data collection

Open-ended interviews with daily commuters

Data analysis tool

Thematic research design

Ethical problems

No concrete assumptions can be made from data collected. the study is merely reporting on findings and further making recommendations based on such.

Literature review main points• "Transport is the

heartbeat of South Africa’s economic growth and social development!“

• Providers must change the current perceptions of commuters

• Gauteng, 57,6% of business travellers drove themselves

• 2003 to 2011 – 20% of public transport took the bus

• A Re Yeng will need to bridge these perceptions

Marketing efforts advertise wifi and art but don’t address these issues and perceptions

52,4% were dissatisfied of the distance between the train station and their home.

44,7% were also dissatisfied with the level of crowding on buses.

13,0% complained of the poor conditions of roads

10,5% of households also identified lack of buses

No buses available at specific times

Dissatisfaction with facilities at bus stops, such as toilets

Source: Literature review

Interview question schematic

Source: Interviews

Source: Interviews

Respondents definitely won’t consider using A Re Yeng

Respondents definitely will only consider using A Re Yeng in emergency

Respondents are definitely considering using A Re Yeng

Conclusion• 50% of the participants were not even aware

of A Re Yeng’s existence• Participants is that they did not trust the A Re

Yeng bus service to function efficiently• Distance between the stations and their

residences too vast• 30% could not recall having seen any

advertising for the public transportation system

• Some felt uncomfortable with the name

Recommendations

• The A Re Yeng advertising  campaign must become more visible and memorable.

• Change the name to the well-established and recognised CityBus

• Expand their bus route• Establish who they are targeting