Post on 23-Nov-2014
Presented byDHRUVA JYOTI SHARMA GUWAHATI
CONTENTSy Definition of Family y Types of family y Functions of family y Family Decision Making y Family Decision Roles y Family Decision Conflict y Variables affecting family y Family Influence Strategies y Styles of Influence Behaviors y Children and Family Decisions y The Family Life Cycle y Conclusion
WHAT IS FAMILY
A family is a group of two or more persons related by blood, marriage, or adoption who reside together.
TYPES OF FAMILYNuclear Family
Extended Family
FUNCTIONS OF FAMILY
Economic well-being: Providing financialmeans to its dependents
Emotional support : The provision of emotionalnourishment (including love, affection, and intimacy) to its members
Suitable family lifestyles : Family lifestylecommitments, including the allocation of time, greatly influence consumption patterns.
Family-member socialization :This process consistsof imparting to children the basic value and modes of behaviour consistent with the culture.
Family Decision Making determines.. what products should
be bought which retail outlet to use how and when products are used who should buy them
ROLES OF FAMILY MEMBERS IN FAMILY DECISION MAKING Influencer
Decision roles
Buyer
Product Involvement And Utility Interpersonal Needs Responsibility
Power
VARIABLES AFFECTING FAMILY
Structural Variable Sociological Variable
Structural Variable..y The age of
the head of the family
y Martial status y Presence of
children status.
y Employment
Sociological Variable
Cohesion
Adaptability
Communication
Six Common Types of Family Influence Strategiesy Expert y Legitimate y Bargaining y Reward/Referent y Emotional y Impression Management
DYNAMICS OF HUSBAND-WIFE DECISION MAKINGHusband Dominated
Joint
Wife Dominated Autonomic
Role of Children in Family Decision MakingTactics used by Children to influence their Parents:
Pressure Tactics Upward Appeal Exchange Tactics Coalition Tactics
Role of Children in Family Decision Making cont Ingratiating Tactics Rational Persuasion Inspirational Appeals Consultation Tactics
FAMILY LIFE CYCLEThe Traditional Family Life Cycle includes 5 stages: Stage 1: Bachelorhood Stage 2: Honeymooner Stage 3: Parenthood Stage 4: Post parenthood Stage 5: Dissolution
Fig: Traditional Family Life Cycle
In real life, this situation is, of course, a bit more complicated. For example, many couples undergo divorce. Then we have one of the scenarios:
Divorced parents frequently remarry, or become involved in other non-marital relationships; thus, we may see
Here, the single parent who assumes responsibility for one or more children may not form a relationship with the other parent of the child.
Integrating all the possibilities discussed, we get the following depiction of the Family Life Cycle:
CONCLUSION