DELL CONFIDENTIAL 1

COMMERCE AND COLLABORATIONIN A VIRTUAL WORLD

"New Ventures and Leadership in Virtual Worlds“The University of Texas at Austin

April 3, 2009

DELL ISLAND LAUNCHED

NOVEMBER 14, 2006

DELL CONFIDENTIAL 2

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VIRTUAL CONFIGURATION OF REAL PRODUCT FOR PURCHASE

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ENHANCE THE PRODUCT EXPERIENCE

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ENGAGE CUSTOMERS WITH THE PRODUCT AND THE BRAND

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BUILD COMMUNITY AND CONVERSATION

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COLLABORATE ACROSS GEOGRAPHIES

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Pyrrha DellLaura_P_Thomas@Dell.com

www.twitter.com/LPT