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Pinterest Primer for PR PeepsF-H B2E

January 5, 2012

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@heatherstl@danikristin

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Meet Pinterest is…A. A virtual

pinboard of things found on the Web

B. A visual social network

C. A referral powerhouse

D. An addiction

E. All of the above

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Why we should pay attention:• A Time Magazine Top 50 Website in 2011

• One of the top ten MOST TRAFFICKED social networks• Target Demographic: Educated, Wealthy, Influential & Female

•$27 million in venture funds

• Growing at a faster rate than Twitter

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How does it work?

1 See it

2 Share It3Pin It

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What do people pin? Products they loveFood and RecipesFashionDesignPhotographyVideosHow-To GuidesGadgetsWeddings and EventsCarsKid StuffHumor LetterpressWish lists

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Why is Pinterest so owerful?

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Pinterest is a Search Powerhouse

is my new ”

“

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Pinterest is Driving Site Traffic

“…Pinterest was the second largest referral for Nesting Place this year (only

Stumble Upon surpassed it.”

“Real Simple: Pinterest Drives More Traffic For Us Than

Facebook”

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Early Adopters on Pinterest

Media & Publications Tastemakers & Bloggers

Brands Services & Websites

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Bringing your brand on “board”Social Media

•Dedicate a team and stake your claim!

•Integrate with existing Facebook/Twitter/ YouTube and blogger outreach programs

Web

•Add plug-ins to your .com site

•Make your content “pinnable”

Word of Mouth

•Host a contest: #PinItToWinIt & #PinterestChallenge

•Activate employees as brand ambassadors

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Get started with It’s invite only for now.•Go to pinterest.com, request an invite•Watch for your invite and register

1. Download the browser plug-in or iPhone app

2. Create a few boards

3. Find your friends

4. Start pinning and repinning