A Marketers Guide to Linked In Strategy JD

Post on 14-Apr-2017

344 views 1 download

Transcript of A Marketers Guide to Linked In Strategy JD

JOHN DEGRAFFFOUNDER, PARTNER INNOVATRIUM

A Marketers Guide to Linked In StrategyAMA Regional Conference

Introduction

Over 25 years as a Marketer/Innovator/Educator

Launched over 150 new products!Two sold over 1 billion dollars

Worked with 25 of the Fortune 500

Work on “Wicked Cool” programs and projects all over the world!

FPL largest solar array that powers a city

Nanotechnology could cure colon cancer

EV/CNG Buses in China

CMS utility of the future

Honeywell Aerospace Online Services

+Innovatrium

•I work with complex organizations create

sustainable innovation capabilities and solutions

that drive growth

Managing Partner in Ann Arbor and Whitewater

Innovatrium.

•According to the Financial Times, the CVF is

one of the top 40 Business Models of all time

•The CVF is based on 25 years of research with

over 3,400 companies

•Fortune 500 are using the CVF and methods

•Dozens of books, hundreds of articles, dozens

of validating research studies

Jeff DeGraff

3

Who do I work with on leading innovation?

How are you going to Market your own brand?

So What?

Why should I care about Linked In?Do you want to get a job after graduation or start a business ?

It is all about Brand YOU!

94% of Recruiters use Linked In to vet candidates

First rule of marketing is create awareness?So how many business leaders are aware of you?

Does your Linked In profile break through the clutter?

One of the toughest thing to do is hire good people!

Can they really find you?

How can you help?

Resources: Slides from Jason Hammer Linked In New York Office

Connect the world’s professionals to make them

more productive and successful

Our mission

9

380Mmembers

worldwide

>2new members

per second

93Mmonthly

unique visitors

Source: Mindset Divide Research, TNS, September 2012.

Personal Networks Professional Networks

Career info

Updates on brands

Industry Trends

Info on friends

Info on personal interests

Entertainment updates

1

2

3

“Spend Time” “Invest Time”

Top 3 content types expected on each network

Professional mindset is ideal for brand education

and content

Why Do I love Linked In?Network* Network*Network!

+My Brand!

Marketer, Innovator and Educator

Making Innovation Happen!

The last ten years John has lead innovation and growth executive education and consulting programs with notable companies like

Boehringer Ingelheim ,Ceridian, DMGI, DSM, Eaton, Florida Power and Light, GE, Hagerty , Haworth, Honeywell, Ingersoll Rand, Johnson & Johnson, McDonald’s, NBC, Pfizer, Prudential, ProQuest, Syngenta and Zoetis.

Presently an Adjunct Professor of Marketing at the University of Wisconsin Whitewater and Partner at the Innovatrium Innovation Institution in Ann Arbor, and has taught in Executive Education programs at the University of Michigan, University of Dayton and Notre Dame.

+Does it Work?

1. You rank in the top 1% for profile views at University of Wisconsin - Whitewater.

1. #3 out of 1,666

2. You rank in the top 1% for profile views at University of Michigan.

1. #93 out of 24,103

2. Steady last 7 days!

+ Who is in my network?1,030 professionals

Top Industries:

29% Management Consulting

10% Marketing and Advertising

10% Furniture

8% Information Technology and Services

6% Retail

6% Construction

4% Financial Services

4% Insurance

4% Computer Software

4% Telecommunications

Top Locations:

26%-Chicago Area

12%-Milwaukee Area

9%-Grand Rapids, Michigan Area

7%-Detroit Area

5%-Janesville/Beloit, Wisconsin Area

5%-Madison, Wisconsin Area

4%-Fort Wayne, Indiana Area

4%-Columbus, Ohio Area

4%-Los Angeles Area

So what is your story?

Why should I listen to you?

What’s in it for me?

What are the three most

important things I need to

know?

Optimizing Your Profile Consuming and Sharing

Content on LinkedIn

Telling Your

Organizations Story

Profile Optimization

Beginner Profile

Professional names

Use a professional looking photo

Optimize your location and industry

Professional headline

Customize your Profile URL

Expand upon your headline and support it

Show examples of your work

Manage your endorsements

Add projects, test scores, courses, patents,

certifications and volunteering/causes

Make yourself contactable

Simple ways to optimize

Creating a great profile

Content on LinkedIn

7Xmore page views vs.

jobs pages

JO

BS

CO

NT

EN

T

Content pages

receive

The definitive professional publishing platform

Knowledge

GroupsSlideShare InfluencersPulse

Share visual stories with SlideShare

Tip: SlideShare has

major SEO ranking impact

Join and engage in groups

Increase profile views by engaging via Groups

Gain insight through Pulse

Gain Insights from our Influencers

Share this & other content your status updates

Share your

own insight

through new

publishing

platform

Getting started is easy…

What to write about

+Linked In New York

43

My Simple Rules

1. Take 10 minutes a day and update Linked In

2. Tell your story and keep it fresh!

3. Invite professionals that you have meet yesterday to your community

4. Picture tells a better story than words

5. Look professional and act professional! Block anyone who is not!

6. DO NOT SEND POFILE UPDATES TO YOU’RE COMMUNITY (Button on profile)

7. Post only great content, peoples time is very valuable!

8. Share great content, that you think your community are interested in!

9. Look at top ranked profiles and use them as a template, Then make it your own!

10. Join communities, follow companies and leaders that will help your career.

44

Resources

help.linkedin.com

+ 46

Thank You!

John DeGraff

Innovatrium.org

Join me on Linked In!