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A Little Help from My Friends Rachel Mills

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5 Exhibit Halls 8 Hands-on Labs Giant Screen Movie Theater Planetarium Submarine… and much more!

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We cultivate curiosity and inspire lifelong learning and adventures in science and technology. (94 characters)

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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Audience EXPLORERS “It’s a brain vacation!” • Curiosity-driven with a

general interest in the subject matter.

• They like to learn new things but do not have a specific learning goal.

1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

#FBMarketing Source: Identity and the Museum Visitor Experience, John H. Falk; 2009

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Influencers 1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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Competitors 1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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If we build a Facebook strategy primarily based sharing our point of view on stories we curate about science and technology, and not on self-promotion…

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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…then our overall Facebook likes will continue grow steadily without having to spend money on acquiring likes.

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

Breaking News

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

Breaking News

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

Cool Science/Tech

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

Cool Science/Tech

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

Having Fun…

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

Having Fun…

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

From our friends

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

From our friends

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

From our friends

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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1. Question 2. Research 3. Hypothesis 4. Experiment 5. Analyze 6. Conclusion

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