A Leading Online Voice 2015 Web Keynote

Today

State of the Web Extending the Design

Taking Training to the Next Level Authors taking the plunge

The road ahead

Michael Halaas CIO, School of Medicine

State of the Web

Expansion 26,200 images/docs in AEM 16,200 pages in AEM 9,000+ pages since June 300 sites migrated & setup 4 sites left for QA 2 strategic sites being rebuilt (CME, Cancer)

Features 30+ components 20+ releases since June 6 integrations 5 themes Navigation improvement News, Events templates Page privacy (SUNet, Shared) Accessibility improvements

Community 300 authors trained Weekly sessions Online sessions Tutorials/pages

The investment continues and will continue

iPhone 55%

iPad 29%

Unknown 10%

Samsung Galaxy

5%

Nexus 1%

Device Use 24% Phone 9% Tablet 33% Total Mobile Mobile has arrived. Plan & Build for it.

Traffic Sources

Organic 60%

Direct 22%

Referral 15%

Social 3%

Paid 0%

55% Google 2.5% Bing

1.7% Yahoo

Play close attention to organic traffic

Extending  The  Design  Zak  Akin,  User  Experience  Designer  

Static Sites Connects the user experiences Shares global nav and footer

with AEM Stanford Medicine colors

Editable with Dreamweaver Retains fixed width

Static Sites

No changes to content or markup needed for most sites

New model site Implementation plan is still

pending a full technical review

Targeted release on late Spring 2015

Blogs

Secure, fast, responsive WordPress theme

Optimized for blog posts Easy upgrade for authors

Targeted Spring 2015

…and more

Qualtrics template ORC (registration) theme

New logo for all static sites

1st Half 2015

One more thing…

Bullet point lists are here

OR Toggle in the RTE component

Web Services + Neonatology

Laura Hedli Sophia Dunkin-Hubby

Taking Training to the Next Level Jason McDonald, Community Development & Training Lead

Training Goes On Demand! Intro to AEM •  Presented via OpenEdEx •  On Demand training to help accelerate

your access to AEM •  6 learning modules broken out into

specific topics

Feb  18,  2015  

http://online.stanford.edu/openedx

Announcing Web School A rich curriculum of web success topics to help push the value

of our digital presence higher

Analy@cs   Content  Strategy  Accessibility   Images/

Banners   SEO  

Classroom and Online Delivery Launches March 2015

Look for more information and registration within 2 weeks

Migration Services Continue

Assisted   Self-­‐migra@on   Vendor-­‐led  

•  Recommend vendors •  Support vendors as

needed •  Quote for custom

component work

•  Online and in-class training

•  Video tutorials •  Component and

reference docs •  Service desk •  Walk in sessions •  Jam Sessions

•  Migration of content •  Content and layout

QA •  Consultation on

optimizations •  Targeting 25 sites

The Road Ahead

Accessibility Standards

Accessibility Rolling out now & over next few months

•  Template WCAG compliance •  Text alternatives for non-text content •  Ability to add video transcripts •  Structure transparent in code •  Distinguishable visuals •  Navigable •  Predictable •  …

Beautiful HTML Email

HTML Email This Month

•  Easily create email in AEM •  Drag & Drop components to create

email •  Send to mailman lists or specific

addresses •  Columns, text, headings, images,

lists

Website Platform Upgrade

AEM 6.x Early spring 2015

•  Faster editing experience •  On-demand site setup •  Self-manage your author team •  Easier to develop components •  Modern/mobile edit UI (late 2015)

Contribute Goes to a Better Place

Contribute Spring 2015

•  Retiring old service •  Communications to site authors •  Support in moving to Dreamweaver

or AEM •  Eliminates complexity and security

concerns

Analytics Comes Alive

Analytics Summer 2015

•  Better baseline metrics •  Top-tier visible reporting •  Monthly reports package for

departments •  Stale content reports

Advanced Layouts

Design Toolkit Spring 2015

•  Layout building blocks for highly customized designs

•  For developers, IRT, consultants •  Optimized for flexibility, not ease-of-

use •  Not available for standard site use

Logos on Demand

Early Spring 2015

•  Customize the Stanford Medicine signature with the name of your department, division or unit

•  Generates a print and digital logo package for download

•  EPS, SVG, PNG formats •  Colors, fonts, sizes to the spec

Things to Do Tomorrow

Review all your content for accessibility. Image descriptions & captions, Descriptive “more” links

Look at your site on your phone and tablet Add page descriptions and effective titles (Helps Google know what your content

is about) One Large (h1) heading per page

A Leading Online Voice

med.stanford.edu/irt/web