A History of BP Branding and Logo Development. The BP Logo Timeline BP’s Advertising Agency:...

A History of BP

Branding and Logo Development

The BP Logo Timeline

BP’s Advertising Agency: Olgivy & Mather

BP Logo History

1921-1922

Beyond Petroleumgas was

approximately 11 cents per

gallon.

1922-1930

1930-1947

1947-1958

1989-1998

1998-2000

Amoco and BP Merged

Amoco’s Torch appears

next to BP Shield

2000-Present

Helios—Greek Sun God

Dynamic Forms of

Energy

Price of BP in 2011 is

$3.29/gallon.

New Slogan for the 21st Century

Better people, better products, big picture, beyond petroleum.

Environmental News

March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope.

April, 2010--Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.

References

http://www.bp.com/sectiongenericarticle.do?categoryId=9014509&contentId=7027666

http://news.nationalgeographic.com/news/2006/03/0320_060320_alaska_oil.html

http://www.scientificamerican.com/report.cfm?id=bp-gulf-of-mexico-oil-spill-anniversary

A History of BP Branding and Logo Development. The BP Logo Timeline BP’s Advertising Agency:...

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Transcript of A History of BP Branding and Logo Development. The BP Logo Timeline BP’s Advertising Agency:...

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