Rethinking the Experience from a

Learners Point of View

OpenArch Conference Tuesday 23 April 2013

The Dialogue with the Visitor

Ruben Smit ruben.smit@ahk.nl

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

A Good Experience

Primary Secundary

Experience, Yi-Fu Tuan

Process of creating meaning

Sensory

perception Emotion

Experience Belevenis,

Erlebnis

Meaningful

Experience Ervaring,

Erfahrung

Creation of

Meaning

Experience, Yi-Fu Tuan

experience

emotion/feeling thought/cognition

in principal personal

sensation - perception - conception

Experience realms, Pine & Gilmore

active

participation

(emotional) immersion

passive

participation

(cognitive) absorption

Entertain-

ment Educa-tional

Escapist Esthetic

Economic Value Added, Pine & Gilmore

3. Experience realms, Pine & Gilmore

active

participation

(emotional) immersion

passive

participation

(cognitive) absorption

• “0011001001000011111000011000010111

000000111001100001011010101010”

Data is not information. Data is

disordered and often illegible.

Data

Research

Creation

Gathering

Discovery

Economic Value Added & Understanding

data

U N D E R S T A N D I N G

C O N T E X T

Economic Value Added & Understanding

• Information is the beginning of

understanding. However - although

much of the data is contextualised -

it is still rather basic and impersonal.

Data

Research

Creation

Gathering

Discovery

Information

Presentation

Organisation

Economic Value Added & Understanding

CONTEXT

data

information

U N D E R S T A N D I N G

C O N T E X T

Economic Value Added & Understanding

• Knowledge is information which

through shared experience is tested

and proofed. Knowledge is more

generic than information, it is

applicable in various conditions.

Data

Research

Creation

Gathering

Discovery

Information

Presentation

Organisation

Knowledge

Conversation

Story telling

stimulus

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

U N D E R S T A N D I N G

C O N T E X T

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

wisdom

U N D E R S T A N D I N G

C O N T E X T

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

wisdom

U N D E R S T A N D I N G

C O N T E X T

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

wisdom

U N D E R S T A N D I N G

C O N T E X T

Economic Value Added & Understanding

• Wijsheid is verpersoonlijkte

kennis die het specifieke en

het speciale overstijgd. We

zien het in anderen, maar

moeten het in onszelf

ontwikkelen...

Data

Research

Creation

Gathering

Discovery

Information

Presentation

Organisation

Knowledge

Conversation

Story telling

Wisdom

Contemplatio

n

Evaluation

Interpretation

Retrospection

stimulus understanding

Economic Value Added & Understanding

CONTEXT

data

information

knowledge

wisdom

U N D E R S T A N D I N G

C O N T E X T

Economic Value Added & Understanding

• With our offerings of potentially

worthwhile experiences we are able to

reach out to our visitors with wonderlful

and meaningful products. (Gold in our

hands?)

Data

Research

Creation

Gathering

Discovery

Information

Presentation

Organisation

Knowledge

Conversation

Story telling

Wisdom

Contemplatio

n

Evaluation

Interpretation

Retrospection

stimulus understanding

Economic Value Added & Understanding

Transformation/Wisdom, Shedroff/Pine

Transformation/Wisdom, Shedroff/Pine

Transformation/Wisdom, Shedroff/Pine

Transformation/Wisdom, Shedroff/Pine

Transformation/Wisdom, Shedroff/Pine

Learning toolkit, Claxton

exploration, investigation, experimentation, use of space and resources

fantasy, visualisa-tion, storytelling, to create and explore hypothetical worlds.

creativity, germination of

ideas

language, reasoning, analyses,

communication.

Intellectual

Intuitive

Immersive

Imaginative

A Good Experience?

Questions?

ruben.smit@ahk.nl