A CUSTOMER LED APPROACH…

HOW CAN BANKS PREPARE FOR THE WEALTH MANAGEMENT EVOLUTION IN VIETNAM?

Sandeep Deobhakta

September 7, 2017

HUBBIS, 2nd Annual Vietnam Wealth Management Forum 2017

WHAT I WILL NOT COVER……

DIGITAL, FINTECH, ROBO - ADVISORS, BIG DATA, ARTIFICIAL INTELLIGENCE,

CROWDFUNDING, DEEP LEARNING, CRYPTO CURRENCY, ETC.….

WHAT I WILL COVER……

THE 2 MOST IMPORTANT PEOPLE –

THE CUSTOMER AND THE RELATIONSHIP MANAGER.

“It should be clear that we must start with the consumer, with

the family unit, and with its needs for financial services. Our

objective cannot be to be in the loan business or the deposit

business. The task is not to run branches nor to issue cards.

These are but a means to an end .”

- John S. Reed, Former CEO of CITI

Extract from a ‘memo from the beach’.

In order of importance, Southwest ranks employees first, customers second, and shareholders third.

"We believe that if we treat our employees right, they will treat our customers right...

EMPLOYEE FIRST – GIVE THEM THE RIGHT TOOLS

Source: Wealth Management at Shinsei Bank, Japan

AT VP BANK, WE ARE BUILDING SOLUTIONS TO HELP CUSTOMERS ACHIEVE THEIR DREAMS

IN CONCLUSION

1.Know your customers’ needs.

2.Empower your team to help them meet the customers’ needs.