Post on 08-Apr-2017
User Story Mapping
A crash course 2017
@francessss
WelcomeFrances Place
I’m an Account Director at White October
You can find me at @francessss
Intros Name Draw an
alarm clock
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1.Getting Started
A few things before we get going
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Here’s what we’re aiming to cover
1.
2.
4.
3.
5.
Getting started
The basics
Putting it into practice
How to
In real life
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Aims
▣ Learn why USM is great▣ Know how to give it a go▣ Have fun!
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Principles
▣ Focus on the user▣ Everyone takes part▣ One conversation▣ No laptops/mobiles▣ Keep to time
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So what is user story mapping? The basics
2.
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▣ Created by Jeff Patton▣ Guide came out in late 2014
Origins
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A visual way to outline, sort
and prioritise what you need
to do
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A prioritised visual backlog of the
potential product @francessss
Turns static requirements lists into visual tools for active decision
making
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A tool for engagement and shared understanding
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What you will need
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Time
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Space
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Supplies
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Super sticky post-it notes!www.postitwar.com@francessss
A quick how-toStep by step guide
3.@francessss
Start with the users
▣ Who are the core users?▣ What are they like?▣ What do they need?▣ What are their pain points?▣ What is their goal?
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Focus on the core journey
What does the user need to achieve to get to their goal?
Start
Goal
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User tasks // Features
Activities // Epics
Sub-tasks // User stories
The User Story Map
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What are the steps the user takes to reach their goal?
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Group into activities
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Lay out the skeleton
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Add in subtasks - user stories that add detail to the tasks
As a user I want to
So that I can
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We are defining the what and the why, not the how
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Run through the map
Have we captured all of the user needs?@francessss
Prioritisation
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Version One
What is the aim for Version One? Test a feature? Trial with a user type?Which user goals do we need to meet?
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Version One
Review Version One
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Can we meet the version goal without doing this?
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Version One
What’s the next priority goal?
Version Two
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Version Three
What should the third version offer?
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Backlog
Version One
Version Two
Version Three
Final Map
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Putting it into practice My MVP Morning
4.a
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My MVP Morning
What are all the things you do between waking up and getting to
work?
Wake up
Get to
work@francessss
MorningTeam One
Quick Example
Getting Clean
Shower Clean teeth Style hair
Wash hair
Adjust temp
Wash body
Brush teeth
Floss
Blow dry
Add gel
Brush
THEN THEN
AND/OR
AND/OR
AND/OR AND/OR
AND/OR
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Identify tasks
What are all the things you do between first
waking up and arriving at work?
SilentBrainstorm 5 minutes
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▣ Silent share and de-dupe▣ Sort into tasks▣ Group into activities
Group & de-dupe
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Tell the story
Arrange the tasks and activities along the wall telling the story of the user to
your group
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Add the detail
Add the detail
As a user I want to
floss
So that I can
protect my teeth
Getting Clean
Clean teeth
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Use personas to set version 1 goal
Sales exec, woken up late and hungover, need to get out of house as quickly as possible
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Version 1 goal
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Review prioritisation
A more real example Messaging App
4.b
In real lifeUsing the technique
5.@francessss
Test with users
▣ Get them into the process▣ Review with them the findings
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Document stories
▣ Put the stories into your PM tool▣ Recommend storiesonboard.com
□ Online, living map□ Downloadable□ Integrates with Jira
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Revisit the map
▣ Get it up on the wall in your office▣ Use it as a review tool
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“For the first time I can see the shape of the whole product in front of me”
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Thanks!Contact me
@francessssfrances@whiteoctober.co.uk