Post on 01-Apr-2015
Do you speaka da lingo?
a cluey freelance copywriters presentation
© Copyright Cluey Consulting 2007 - 2010
OK, over summer you’ve made the
decision
This year you’ll get more out of the
business
You get some help with a business plan
So that’s sorted and filed
(or maybe it’s sitting on the bookshelf)
There’ll be:
Brochures
Mailouts
Advertising
Newsletters
AND THE BIG KAHUNA?
So you have a bash at knocking that
out
You show it around and everyone likes
it
... then off it goes
You’ve put a huge effort into:
Planning & Budget
Design & Development
Printing & Distribution
Media Placement
Here’s the thing ...
There’s a sure fire way to improve your
marketing ROI (return on investment)
You can find a ton of advice out there on:
How to write for impact
Blogging for beginners
4 tips for this
7 keys to that
But quality writing is about more than that
Great copy doesn’t just attract interest
It connects with and inspires people
Guess who?
FACT
To be successful,
every piece of
marketing needs
to engage with
its target market
FACT
The best way to do
that is with active,
informative content
to motivate and
persuade them
Want hot copy?
Get noticed, win business and make
sales
Need a top ranking SEO copywriter ...
or a web copy expert?