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CREATING VISION AND STRATEGIC DIRECTION

BY : ATIF M. CHAUDHRYTO: DR. DANIA QAZI

VISION & STRATEGIC DIRECTION

An attractive, ideal future that is credible yet not readily available

Your vision statement is your inspiration, the framework for all your strategic planning.

Vision give birth to Strategic Direction Eg Tomas Edison

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THE NATURE OF VISION

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Current reality

Staying the course

Mov

ing t

owar

d a

desir

ed fu

ture

Vision

COMMON THEMES OF VISION Vision has broad appeal Vision deals with change Vision reflects high ideals Vision defines the destination and the

journey Vision encourages faith and hope, A

stimulus of Belief.

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VISION: THE BIRHT OF BELIEF

Deep Rooted Conviction BELIEF: I can do . I can succeed I will succeed. Belief in Your Self. Belief in Your Abilities. Oh! Thanx God this is a new day for me. Attitude: I Can Aptitude IQ

Examples of Brief Vision Statements of Pakistani Origin Companies

YOUTH PARLIAMENT: Empowering the youth of Pakistan with the ability to understand the importance of their role in community services and to nurture their leadership qualities.

HALEEB FOODS: Most Innovative and fastest growing food company offering products enjoyed in "every home every day"

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Examples of Brief Vision Statements of Pakistani Origin Companies (Cont.)

MEGA VISION TRAININGS: Enabling people to advance with confidence and success

WARID TELECOM: To become the primary service provider of all communication needs of subscribers in Pakistan‚ supported by exemplary customer care”

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Vision Focus on Potential not on limitations.

Y: YOUR Self Discover. O: OWN Self Image U: UNDERSTANDING Self Esteem

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VISION BY VISULIZATION Visualizing a difficult challenge which

pose and confidence. Eg. Basket ball. See your self as successful. If You want to win as like a winner. You are what u think of. “To become what ever to are capable to

become”. Norman Cousins, Hassidic Rabbi Suzy

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Biggest Discovery of this Century

You can change life by changing your Vision.

“Progressive Realization of your worthy Goal”

“What is the purpose of your life?”

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STRATEGIC DIRECTION: THE SENSE OF PURPOSE “Process of Organizing Life on Day 2

Day Basis.” PROCESS MEAN: To Know.

 What is YOUR reason in this world?

 Why YOU go to work.

 What do YOU want to do with your life?

 What Should YOU Sacrifice?

“A roadmap derived from a Vision”

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PLANNING IS A TOOL TO STRATEGIC DIRECRTION

Decide to do what you have to do tomorrow. Preparing preceding action. PROPER PLANNING PREVENT POOR PERFORMANCE

People Don’t Plant to Fail they fail to plan.

Divide and win. John Candy

GRID OF STRATEGIC DECISION

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Ease of Implementation

Hard Easy

Strategic Impact

High

Low

High Impact, Hard to Implement.Major changes, but with potential for high payoff

High Impact, Easy to Implement.Simple changes that have high strategic impact – take action here first

Low Impact, Hard to Implement.Difficult changes with little or no potential for payoff – avoid this category

Low Impact, Easy to Implement.Incremental improvements, “small wins;” pursue for symbolic value of success

Linking Strategic Vision and Strategic Action

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The Dreamer The Effective Leader

The Uninvolved The Doer

Action

Low HighLow

High

Vision

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VISION FAILURE CONNECTION There is no such ting as failure. There are

only results Good timber does not grow with ease

stronger the wind, the stronger the trees Thomas Edison Invented Bulb.

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WHY PEOPLE FAIL

1. No Aim

2. Less Esteem

3. Negative Attitude

4. Not Persistence.

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STORY OF VISIONARY LEADER WITH STRATEGIC DIRECTION

Fail in business at age 21. Was defeated in a legislative race at age 22. Fail again in business at age 24. Overcome the death of his sweetheart at age 26. Had a nervous breakdown at age 27. Lost a Senatorial race at age 45. Failed in an effort to become vice-president at age 47. Lost a Senatorial race at age 49. Was elected President of the United States at age 52. Abraham Lincoln.

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QUESTION

If YOU knew YOU could not fail, what you do? What Vision YOU pursue, what Strategic Direction would YOU take?

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NOW WHAT U WILL DO…?

1. Nothing 2. I will try 3. NOW!!!!!!