Post on 10-May-2015
description
9Simple Marketing
Tipsfor Pinterest
Pinterest marched onto the social media scene in 2010
By 2012 it became the fastest company to reach 10 million unique views in 1 month
Pinterest marched onto the social media scene in 2010
By 2012 it became the fastest company to reach 10 million unique views in 1 month
Pinterest marched onto the social media scene in 2010
Today it boasts over 70 million users
So why should you care about that?
47% of US shoppers have made a purchase based on a Pinterest recommendation
The average Pinterest user has a mean household income is $100,000
47% of US shoppers have made a purchase based on a Pinterest recommendation
The average Pinterest user has a mean household income is $100,000
47% of US shoppers have made a purchase based on a Pinterest recommendation
There are only 500,000 business pages so Pinterest is free for the taking
Which brings us to StoreYa’s 9 Marketing Tips for Pinterest
1 Use a Pinterest
Business Page
A Pinterest Business Page looks exactly the same as a regular Pinterest board
The advantage is that it gives you access to powerful analytic tools
A Pinterest Business Page looks exactly the same as a regular Pinterest board
The advantage is that it gives you access to powerful analytic tools
A Pinterest Business Page looks exactly the same as a regular Pinterest board
These tools show you how many people see your pins,
These tools show you how many people see your pins, click on your content,
These tools show you how many people see your pins, click on your content, pin from your website,
These tools show you how many people see your pins, click on your content, pin from your website, and more
You can use this info to improve your strategy
These tools show you how many people see your pins, click on your content, pin from your website, and more
2 Optimize Everything for
SEO
Pinterest offers many opportunities to use industry related keywords
Pinterest offers many opportunities to use industry related keywords
By using keywords wisely you can get your content ranked higher on Pinterest searches and on Google
You can optimize:
You can optimize:
Your User Name by making it relevant and easy to find
You can optimize:
Your About Section by explaining your company with as many industry keywords as possible
Your User Name by making it relevant and easy to find
Notice how Shopify manages to fit
Notice how Shopify manages to fitproducts,
Notice how Shopify manages to fitproducts, Shopify,
Notice how Shopify manages to fitproducts, Shopify, stores,
Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce,
Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce, and sell
Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce, and sell all within 160 characters
You can also optimize:
Your Boards by creating a few that focus on different keywords
You can also optimize:
Your Boards by creating a few that focus on different keywords
Your Pins by using keywords in the descriptions
You can also optimize:
Your Boards by creating a few that focus on different keywords
Your Pins by using keywords in the descriptionsYour Uploaded Images by using keywords in the file name
You can also optimize:
3 Use the Best Image Sizes
Pinterest is all about the pictures, so you want the your images to look good
Pinterest is all about the pictures, so you want the your images to look goodYou can do this by optimizing the size of your images
Make your images 735 pixels wide as this is the max width
Make your images 735 pixels wide as this is the max widthTaller images get more repins.
Make your images 735 pixels wide as this is the max widthTaller images get more repins.
As you can see, the taller image takes up more of the board than the smaller one, making it more noticeable
Make your images 735 pixels wide as this is the max widthTaller images get more repins.
The ideal proportion of width to height is either 2:3 or 4:5
4 Have a Few Different Boards
Have a bunch of different boards on assorted topics
This lets you appeal to as many different people as possible
Have a bunch of different boards on assorted topics
This lets you appeal to as many different people as possible
Have a bunch of different boards on assorted topics
It also makes your content easier to access
Hubspot has 34 different boards!
Hubspot has 34 different boards!
Notice the use of keywords
Hubspot has 34 different boards!
Notice the use of keywords and branding
5 Keep Up With the Times
Keep your boards up to date by having holiday and seasonal boards
You can keep these boards year round at the bottom of your list and move them up when it’s appropriate
Keep your boards up to date by having holiday and seasonal boards
You can keep these boards year round at the bottom of your list and move them up when it’s appropriate
Keep your boards up to date by having holiday and seasonal boards
This way you can add content any time you want and it will be ready when the time comes
Sony’s Super Bowl Board is a great example. It’s there all year
Sony’s Super Bowl Board is a great example. It’s there all year and then gets brought up for the big game
6 Have Group Boards
Group boards let your followers share their own images to your boards
These boards can be about anything from sharing knowledge to customers using your products
Group boards let your followers share their own images to your boards
Here are a few Group Boards from The Food Network
Here are a few Group Boards from The Food Network
Group boards have a small grey icon next to them that looks like a crowd of people
There are a lot of advantages from using Group Boards
You show your followers that you care what they have to say
There are a lot of advantages from using Group Boards
You show your followers that you care what they have to say
There are a lot of advantages from using Group Boards
User generated content is often shared more than regular content
7 Distribute Your Content Evenly
Avoid having only brand related content
You should make sure to mix in non-brand related pins and boards
Avoid having only brand related content
You should make sure to mix in non-brand related pins and boards
Avoid having only brand related content
Do this by creating boards that relate to the broader culture of your target community
Target’s Healthy Living Board evenly distributes content that appeals to its target customer
Target’s Healthy Living Board evenly distributes content that appeals to its target customer
You can see here a balance between posts about Target products
Target’s Healthy Living Board evenly distributes content that appeals to its target customer
You can see here a balance between posts about Target products, and posts related to the board’s theme
8 Brand Your Pins
Your goal on Pinterest is recognition for your brand
You want your images repinned and shared across the web
Your goal on Pinterest is recognition for your brand
You want your images repinned and shared across the web
Your goal on Pinterest is recognition for your brand
To ensure that you get the credit when that happens, brand your pins
This image was found repinned on a WalMart board
There it is!
This image was found repinned on a WalMart boardBecause it was branded you can still see who originally posted it
This image was found repinned on a WalMart boardBecause it was branded you can still see who originally posted it
This pin is branded with a website
Be sure to add your website, logo, or brand name to your images
9 Use Pin-it Buttons
Add Pin-it buttons to the images on your website
This enables your site visitors to share your images on Pinterest
Add Pin-it buttons to the images on your website
This enables your site visitors to share your images on Pinterest
Add Pin-it buttons to the images on your website
This can give you both added exposure and the ability to reach new people who may not be following you
This is an excellent example of a hover over Pin-it button
This is an excellent example of a hover over Pin-it button
Notice that the image is also branded so that if it is shared the source of the image is still known
Branded with a website
1. Use a Pinterest business page2. Optimize everything for SEO3. Use the best image sizes4. Have a few different boards
5. Keep up with the times6. Have Group Boards7. Distribute content evenly8. Brand your pins
So there you have it!
9. Use Pin-it buttons on your website
Turn Social Media into Social Commerce at www.StoreYa.com
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http://Blog.StoreYa.com