Post on 15-Nov-2014
description
9 Deadly Sins of Internet MarketingArtem Daniliants (@ArtemD)
Founder @LumoLink
Presentation available at:http://tinyurl.com/internet-masterminds
Please interrupt me!
I fell in love with Vancouver
LumoLink
Established in 2010
Based in Oulu, Finland
Expertise
Online marketing
Web technologies
What we do
TrainingOnline marketing
Web development
Help businesses be successful online
Our mission
What are the biggest mistakes one can make in Internet Marketing?
1. Lack of value to visitors
What would you do differently?
Your websiteServicesProducts
(Monetization)
Content(Value)
Conversion
How we bring value online
2. Lack of measurable goals
What could be their measurable goal?
Conversion rate = Visitors who performed desired action
Total visitors
Instructions
3. Not measuring ROI
Your website
Blogs Social networks OtherDirect traffic Search engines
Your website is your content hub
Tagging links in Google Analytics
4. Not monitoring your brand
Google Analytics Intelligence alerts & custom alerts overview
5. Using bad content management system
Good content management allows you to
Edit content yourself
Doesn’t vendor lock you
Is search engine friendly
Allows you to modify it to fit your needs
Well supported
It’s free and open source
12 861 plugins
1 312 free themes
Lots of premium themes
Well supported
Search engine friendly
Easy to customize
Must have plugins
Defensio Spam
All in One SEO Pack
Contact Form 7
Facebook like button
Google Analytics for Wordpress
Google XML Sitemaps
WP Maintenance Mode
WP Super Cache
WP Touch Pro
WPML
Wordy
6. Not updating your site
When did you last update your site?
Easy ways to update your site
Pictures
Quick videos
Presentations
Blog posts
Links
Google Keyword Tool
Researching demand
Good to know
Duplicate content is bad
Content should be indexable by search engines
Make sure your content has links pointing to it
Make sure to mention desired keywords in:
Page title
Content itself
URL
7. Not promoting your content
Getting your content noticed: Search engines
Adding sitemaps
Getting your content noticed: Social Media
Add share buttons & Facebook plugins to your site
Getting your content noticed: Content directories
Where to get links:StrongestLinks.com & WebConfs & SoloSEO & RSS Directories
8. Not knowing your users
Quantcast
Screenshot from Google Analytics
Which city gives you the best conversion rate?
9. Disregarding mobile
“Analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.”
-- Source: Morgan Stanley analysis 2010
So I wanted to grab a Vera burger...
On desktop
On my iPhone
Making sites mobile friendly is not easy
Is your site optimized for mobile?
9 Deadly Sins of Internet Marketing
1. Lack of value to visitors
2. Lack of measurable goals
3. Not measuring ROI
4. Not monitoring your brand
5. Using bad content management systems
6. Not updating your site
7. Not promoting your content
8. Not knowing your users
9. Disregarding mobile
Extra: My favorite tools
Google Web Optimizer
Tutorial on how to use Google Web Optimizer
Staying up to date
http://www.google.co.uk/adwords/onlineclassroom/
http://www.youtube.com/user/rustybrick
http://www.youtube.com/googleanalytics
http://www.youtube.com/user/GoogleWebmasterHelp
http://www.Mashable.com
Thank you!Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed
Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed
www.lumolink.com
Image credits
http://www.flickr.com/photos/thelastminute/314773364/