Post on 28-Nov-2014
description
Steps to reach authority thruonline conversations
8Paolo Fabrizio
Brands and personsare under the samerequirements toestablish their socialpresence.
A new conversational scenario
@Pfabr
You can't divide youronline and offline
reputation
Brands and persons actions areconstantly judged
Andy Beal, author of the book "Repped"
@Pfabr
TRUST
IDENTITY
VALUE
CREDENTIALS EXPERTISE
KNOWLEDGE
ENGAGEMENT
AUTHORITY
With the 8-step Authority loop
@Pfabr