Post on 25-Jun-2015
description
7 THINGS 7 THINGS YOU NEED TO YOU NEED TO
KNOWKNOWABOUT SEO IN ABOUT SEO IN
20152015
Will HankeWill Hanke
Questions at the EndQuestions at the End
What SEO What SEO is NOT is NOT in 2015in 2015
No More No More Keyword StuffingKeyword Stuffing
No More No More Article SpinningArticle Spinning
No More No More Directory SubmissionsDirectory Submissions
No No Press Releases Press Releases Without Actual Without Actual NewsNews
NoNo More Tricking the System More Tricking the System
What SEO Strategies What SEO Strategies Work Work in 2015in 2015
1. 1. Real, Helpful ContentReal, Helpful Content
akaaka Inbound Marketing Inbound Marketing
No Longer Just Looking for WordsNo Longer Just Looking for Words
Semantic IndexingSemantic Indexing
Who’s Hungry?Who’s Hungry?
The Machines are LearningThe Machines are Learning
The Four Letter WordThe Four Letter Word
2.2. Consistent Content Consistent Content
Fresh WinsFresh Wins
Yeah, I Know…Yeah, I Know…
Just One Article This MonthJust One Article This Month
Just One Article This MonthJust One Article This Month
63 Additional Visitors63 Additional Visitors
Free Blogging SEO ChecklistFree Blogging SEO Checklist
RedCanoeMedia.com/RedCanoeMedia.com/checklist/checklist/
3. 3. Link Building & Un-BuildingLink Building & Un-Building
Good Links Boost Visitor ValueGood Links Boost Visitor Value
Good Content Brings LinksGood Content Brings Links
Bad Links Don’t HelpBad Links Don’t Help
You Need to Remove Bad LinksYou Need to Remove Bad Links
4. 4. Make Your Site Function WellMake Your Site Function Well
Correct HTML StructureCorrect HTML Structure
SEO Doctor Plugin for FirefoxSEO Doctor Plugin for Firefox
Fast Site = Better RankingsFast Site = Better Rankings
developers.google.com/speed/pagespeed/developers.google.com/speed/pagespeed/
Beautiful / Functional DesignBeautiful / Functional Design
Beautiful / Functional DesignBeautiful / Functional Design
Beautiful / Functional DesignBeautiful / Functional Design
Beautiful / Functional DesignBeautiful / Functional Design
5. 5. Mobile FriendlyMobile Friendly
Use a Responsive ThemeUse a Responsive Theme
Mobile E-CommerceMobile E-Commerce
6. 6. Interact with the Social WorldInteract with the Social World
Make Interaction EasyMake Interaction Easy
Visual Site or Product?Visual Site or Product?
Just Out on MondayJust Out on Monday
7. 7. TrustedTrusted
Safe Browsing ToolSafe Browsing Tool
Trust LogosTrust Logos
Good Reviews Across Multiple Good Reviews Across Multiple SitesSites
Leverage Other BrandsLeverage Other Brands
BONUS: BONUS: 100% Secure HTTP100% Secure HTTPSS
What SEO Can Be for You in 2015What SEO Can Be for You in 2015
Protecting Your Online Protecting Your Online ReputationReputation
Thursday Night7:00 PMSpazio’s WestportJust $10
RedCanoeMedia.com/meetup/
Navigate the RapidsNavigate the Rapids
Every Friday at 1:00PM
RedCanoeMedia.com/NTR/
Thank You!Thank You!
RedCanoeMedia.comRedCanoeMedia.com
314-514-5SEO314-514-5SEO