Transcript of 7 Tactics For a Bad-ass B2B Social Media Strategy
- 7 Tactics for a Badass B2B Social Media Strategy Jason Miller -
Marketo @JasonMillerCA 2012 Marketo, Inc. Marketo Proprietary and
Confidential
- Revenue Performance Management Leader Powerful and easy
marketing automation, lead nurturing, and lead scoring Cloud-based
solutions to help enterprises of all sizes: Expand lead flow
Increase sales effectiveness Optimize sales and marketing
investments >2200 customers; 130% YOY growth Fastest growing
SaaS vendor #28 Most Promising #1 Fastest Growing Marketing
Solution Best Marketing Best Marketing and Company in America
Private Silicon Valley Co. Winner Solution Sales 2.0 SolutionPage 2
2012 Marketo, Inc. Marketo Proprietary and Confidential
- Why Social? 50 70% of the buying cycle is now completed before
customers ever engage with a sales person 56% of B2B marketers
acquired new customers using social media in 2011 70% of marketers
now use social media as part of their marketing strategy.Page 3
2012 Marketo, Inc. Marketo Proprietary and Confidential
- Page 4 2012 Marketo, Inc. Marketo Proprietary and
Confidential
- Three Essentials for Success Inbound is not Enough 4-1-1 Rule
Content is still kingPage 5 2012 Marketo, Inc. Marketo Proprietary
and Confidential
- #1 - Your Corporate Blog: The Motorcycle ClubPage 6 2012
Marketo, Inc. Marketo Proprietary and Confidential
- #2 Repurpose, Repurpose, then Repurpose Some MorePage 7 2012
Marketo, Inc. Marketo Proprietary and Confidential
- #3 Rev Up Your Twitter Campaigns Organic + Promoted tweets
Leverage employees and advocates A/B test, measure and optimizePage
8 2012 Marketo, Inc. Marketo Proprietary and Confidential
- Twitter for Lead Generation Combination of search &
timeline campaigns $109k invested 2,995 Prospects $ per Prospect:
$37 $290k pipeline to datePage 9 2012 Marketo, Inc. Marketo
Proprietary and Confidential
- #4 Add Some Nitrous to Facebook Visual is vital Breaking
through EdgeRank Tying it back to your offerPage 10 2012 Marketo,
Inc. Marketo Proprietary and Confidential
- Page 11 2012 Marketo, Inc. Marketo Proprietary and
Confidential
- Dont Take Yourself Too SeriouslyPage 12 2012 Marketo, Inc.
Marketo Proprietary and Confidential
- #5 Kick-start Your Presentations with Slideshare Demonstrate
your expertise Attach to something bigger Use both paid and earned
mediaPage 13 2012 Marketo, Inc. Marketo Proprietary and
Confidential
- Slideshare for Lead Generation $5k invested 2,765 names 57 new
prospects $ per Prospect: $94 $107k pipeline to datePage 14 2012
Marketo, Inc. Marketo Proprietary and Confidential
- #6 Tune Up Your Linkedin Presence 1. Optimize Business Page 2.
Optimize Individual Employee Pages 3. Utilize Groups, Linkedin
Today, NewsfeedPage 15 2012 Marketo, Inc. Marketo Proprietary and
Confidential
- #7 Peer to Peer RecommendationsPage 16 2012 Marketo, Inc.
Marketo Proprietary and Confidential
- 2012 Marketo, Inc. Marketo Proprietary and Confidential
- Test & to Measure Effectiveness and Lift Data Tune With
Social Funnel MetricsPage 18 2012 Marketo, Inc. Marketo Proprietary
and Confidential
- Bonus Tactic - YouTube for Lead Generation 1. Optimize Your
Channel 2. Optimize Individual Videos 3. Encourage Comments and
SubscribersPage 19 2012 Marketo, Inc. Marketo Proprietary and
Confidential
- YouTube for Lead GenerationPage 20 2012 Marketo, Inc. Marketo
Proprietary and Confidential
- Download the Optimize Your Social Channels for Lead Generation
eBook: http://bit.ly/Marketo-eBook Thank you! Jason Miller Social
Media Strategist @JasonMillerCA @Marketo 2012 Marketo, Inc. Marketo
Proprietary and Confidential