7 Steps to Start Your Own Business Without Any

Money or An Idea

Frank KlesitzVyral Marketing

The 7 Simple Steps

1. Define What You Want2. Go Interview People with Money3. Write Up a Clear Solution4. Create a Simple Business Model5. Write a Sales Presentation6. Ask Your “Mets” For Referrals7. Set Appointments with “Haven’t Mets”

Frank Klesitz

• President, Vyral Marketing• 10 Employees. 27 Years Old.• $850,000 Revenues for 2012• CEO Alumni• University of Nebraska

1. Define what you want

• What do you want your life to be while you’re in your 20’s?• Add up your bills, then add savings,

retirement, and taxes.• Add in your personal fun money• This is your target income.

Total Monthly Income = $8,333Taxes (25%) ($2100)

Retirement (15%) ($1300)Savings (10%) ($833)

Rent / Util ($600)Car / Gas ($300)Insurance ($150)

Food ($400)School ($350)Charity ($100)

TOTAL FUN MONEY $2200! YEAH!

2. Go interview people with money

• STOP COMING UP WITH YOUR OWN IDEAS. You must solve real problems.• MONEY MAKING QUESTION:

“What’s the #1 thing keeping you up at 3am?” • Ask what the solution is worth to

them ($$$). Can they afford it?

3. Write up a clear solution for it

• Hire people on eLance (worldwide) or Craigslist (local)• Mark up your cost 100% - what

you charge.• SOLUTION must be worth more

than PRICE. If so, BINGO!

4. Create a simple business model

• Don’t trade money for your time• Sell the result, not hours!• Upfront fee with monthly debit• Package the service – no itemization.

Jam as much value into the fee to eliminate price competition.• Create a simple 1 page contract

5. Create a sales presentation1. PAIN2. AGITATE3. SOLVE4. TESTIMONIALS5. OFFER6. GUARANTEE7. DEADLINE8. BONUS

6.) Ask your “Mets” for referrals

• Build a list of everyone you know.• Ask if they know anyone with the

problem.• Ask for an introduction.• Offer them a commission on the

sale.

7.) Set Appointments with Your “Haven’t Mets”

1. Buy or compile a list of your ideal customers

2. Call them up and offer an item of value

3. Wait a week, then call again to ask for an appointment.

Vyral Internship Program• 3 Month, Full Time, Paid• Graduating Seniors Only• Omaha, NE• Hands on Marketing, Sales, Operations,

Finance, Customer Service Experience• Email megan@getvyral.com to apply.• Accept only 1 student per semester.

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