Create a SuccessfulSocial Media Marketing Plan (SMMP): The Seven-Step Program

Presented by: Aliza Sherman

Why?Who?

Where?What?

How Much?

Why?

Loyalty

Feedback

Word-of-Mouth

Social Media misperceptions

1. Viral is a strategy.2. I can control it.3. I can buy Friends.4. Bought Friends will listen to me.5. I can just buy an ad.6. I’ll put all my eggs in the SM basket.

Why you might FAIL

1. Wrong objectives2. Wrong target3. Wrong messages4. Wrong channes5. Wrong tactics

Why do you want to use

social media?

Who?

Demographicssuck

Psychographicsrule

Who are you trying to reach?

Where?

Social Social MediaMediaToolsTools

blogsblogs

micromicroblogsblogs

podcastspodcasts

videocastsvideocasts

photophotosharingsharing

videovideosharingsharing

contentcontentratingrating

bookmarkbookmarksharingsharing

virtualvirtualworldsworlds

RSSRSSfeedsfeeds

socialsocialnetworksnetworks

wikiswikis

Assets

Social MediaSocial Media

locationpeople

stories

images

words

audio

video

Website

Blog

Social Networks

Social Tools

Integration with RSS

Where are you going to

reach them?

What?

Grow FFF

Increase WOM

EncourageSharing

StimulateConversations

Drive Actions

What are you going to do with social

media tools?

How Much?

Numbers Centric

People Centric

“I’d rather have 100 engaged followers

than 1000 or 10,000 who ignore me.”

--Aliza Sherman

How are you measuring?

How much is enough?

Social Social MediaMediaToolsTools

blogsblogs

micromicroblogsblogs

podcastspodcasts

videocastsvideocasts

photophotosharingsharing

videovideosharingsharing

contentcontentratingrating

bookmarkbookmarksharingsharing

virtualvirtualworldsworlds

RSSRSSfeedsfeeds

socialsocialnetworksnetworks

wikiswikis

Step 1: Objectives

attainablemarketingmeasurable

Step 2: Audience

onlineparticipationprimed

Step 3: Assets

locatereviewintegrate

Step 4: Tactics

appropriatemanageablesustainable

Step 5: Big Ideas

riskyrewardingrepeatable

Step 6: Measurement

benchmarkmonitorreporting

Step 7: Rinse, Repeat

leverageaugmentoptimize

ObjectivesAudience

AssetsTactics

Big IdeasMeasurementRinse, Repeat

“Social Media is not a campaign.

It is a commitment.”

--Jeffrey Hazlett, Kodak

Listen

Interact

Engage

Where in the world is Aliza Sherman?

•@alizasherman on Twitter

•facebook.com/alizapilarsherman

•linkedin.com/in/alizasherman

•www.conversify.net

•aliza@conversify.net