7 steps to a killer social media strategy

This presentation explains seven fundamental steps to build a strong social media presence.

“7 STEPS TO A KILLER SOCIAL MEDIA STRATEGY”

Why Invest in Social Media?

• Highly targeted reach

• High ROI

• Loyal customer relationship

• Increased Word-of-mouth

These seven steps according to us are absolutely essential in understanding the core concept of how one should build a community that advocates your brand on the social networking platforms.

PRESENTATION SUMMARY

01LIST BUSINESS

02CREATE

CUSTOMER PERSONAS

03FIND SOCIAL

MEDIA PLATFORMS

04PRIORITIZE

SOCIAL MEDIA TOOLS

05BUILD

AUDIENCE

06ENGAGE WITH

AUDIENCE

07CREATE SUPER FANS/FOLLOW

INFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM

Step 1 : LIST BUSINESS GOALS

What is our short-term and long-term goals?

What am I trying to achieve using social media?

What is our social media budget?

INFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COMINFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM

STEP 2: CREATE TARGET CUSTOMER PERSONAS

• Distribute target customer into personas

• Think of what your target customer is and create personas based on the following variables

1. Age2. Sex3. Relationship Status4. Geography5. Income group6. Interest

• Same customer may lie in different target customer personas.

Name: Sarah JonesAge: 31 yearsOccupation: Marketing Head of ABC firm

Persona 1

(used for Facebook

18-40 yrs. Interested in :• Shoes• Beauty

products• Spas

Female

Income group > 150USD

Persona 2

(Used for LinkedIn

Experience- 5-10 yrs.

Marketing professionals

Senior Management

STEP 3: FIND SOCIAL MEDIA PLATFORMS

Analyze STEP 2 and see where the target customer persona is present• If Persona 1 is the Target Customer – Facebook

better option• If Persona 2 is the Target Customer – LinkedIn

better option

Right social media tool enables you to :• Find the target customer persona• Reach/Target that target customer persona• A tool where the target customer persona spends a

good amount of time

MOST COMPANIES GET THIS WRONG

NOTE: The customer can only be reached on the basis of the information shared by the user with the network and the information shared by networks with us.

Name: Sarah JonesAge: 31 yearsOccupation: Marketing Head of ABC firm

It is not possible to use all the social media tools

Create a priority list of social media tools to be used based on the following

1. Presence of target customer persona2. Reach with the social media tool3. Resources to use social media tool4. Budget allocated in STEP 1

A target customer persona may be using more that one social media network

Create an army of fans/followers!!.

•Think why the target customer would want to follow you?•Create content which brings value to the

customer.

Hit the passion points of the customer

Eg. A 28 year Male Indian may be passionate about cricket this is the passion point.

STEP 5: TIME TO BUILD AUDIENCE

Build an army to advocate your

SOCIAL MEDIA IS WORD-OF-MOUTH ON STEROIDS

The army helps you to spread the word globally

It helps you to reach their own networks faster

It recommends your brand to build trust

• DON’T LET THEM FORGET YOU

• TO MAKE YOUR DATA GO VIRAL!!

• IF YOU DON’T ENGANGE, YOU STOP APPEARING ON THEIR NEWS FEED.

Photos Audio

Video Documents

Why Engage???

STEP 6: ENGAGE AUDIENCE

FANS/FOLLOWERS SUPER FANS/FOLLOWERS

Twitteridname facebookidname www.yourwebsite.com Page 30/35

CONVERTS FANS/FOLLOWERS to SUPER FANS/FOLLOWERS

STEP 7

Encourage sharing by strong CALL-TO-ACTION

Update them about COMPANY

Let them become your ADVOCATORS

Make them feel part of the COMPANY

About WEBCOBBLERS

A full service digital marketing agency, focused towards helping business houses harness the power of online and mobile platforms. We provide holistic digital brand solutions by integrating social media, PR, search, and display advertising channels.

WebCobblers is headed by ex-brand managers and IT consultants who are passionate about brands and brand strategy. We are a bunch of enthusiastic brand consultants who ensure that all our work is based on sound strategic marketing principles. Our strategic pedigree comes with over 12 years marketing and consulting experience.

NOIDA:Level 5, SB Tower, Sec 16 A, Noida, UP, 201301IndiaTel No: +91- 120-4804988Fax: +91-120-4804949

MUMBAI:Raheja Centre Point, 2nd Floor, 294 CST Road, Santacruz (e), Mumbai – 400098, IndiaTel No: +91-22 – 4243 8693Fax: +91-22 – 4243 8711

CONNECTWITH

INFO@WEBCOBBLERS.COM

FACEBOOK.COM/WEBCOBBLERS

TWITTER.COM/WEBCOBBLERS

/COMPANY/WEBCOBBLERS

YOUTUBE.COM/WEBCOBBLERS

WWW.WEBCOBBLERS.COM

Thank you!

7 steps to a killer social media strategy

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