Post on 12-May-2015
description
Think Social Media is For Kids, Not Business? Think Again!Learn the 7 Secrets to How the Smartest Main Street Businesses-Just Like Yours-Are Using Social Media to Crush the Competition!
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What is social media marketing?
so cial me di a mar ket ing (noun)
1. The use of online social media sites (Facebook, Twitter, et. Al) to…
- Promote services, events, or products - Pursue branding goals - Increase market awareness - Efficiently reach and engage consumers - Drive more business/increase sales
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Who cares?
2/3 of online adults use social media platforms such as Facebook, Twitter and LinkedIn (Pew)
AND
Facebook alone has over 750 million users…
Buyer attention-where is it?
Americans spent 53.5 billion minutes on Facebook in 2011
(Nielsen)
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(In May alone…)
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Naysayers
1. Social media is a waste of time2. Only young people are using social media3. Social media ROI cannot be measured4. Social media is pretty easy/unimportant-I’ll
give it to the intern to handle5. Social Media is no place for business
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Pollyannas
1. Social media will replace real-life networking2. Social media can replace your website3. Social media is free marketing!4. Social media marketing gets immediate
results5. Social media marketing is the ANSWER!
Reality: It’s working, but it’s not the ONLY thing
• 63% of companies using social media say it has increased their marketing effectiveness (HubSpot)
• 88% of marketers have indicated that social media efforts have generated more exposure for their business (Harp Social)
• 73% of marketers plan on increasing their use of Facebook (Harp Social)• 90% of social businesses say SMM is important to their business (Social
Media Examiner)
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Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social channels1
• 85% expect companies to interact with them on those social channels2
1,2 Cone Business Study on Social Media, 2008
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And customers are rewarding businesses that do social
media…
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How your business can benefit
• Increase engagement with customers and prospects• Affordably boost brand awareness• Boost website traffic• Grow your email list• Build your influence
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How your business can benefit
• Promote events and special offers• Find new customers• Quickly address negative PR• Increase customer loyalty
Top challenges
• Overcoming cultural resistance to social media• Lack of resources to maintain consistent effort• Perceived as too difficult/overwhelming• Measuring ROI is not always easy (and requires some
savvy)• Devising a method to the madness
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The 7 Secrets to How the Smartest Main Street Businesses are Using Social Media to Crush
the Competition!
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1. Go where your people are…
2. Proactively cross pollinate
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3. Use fan gating
• Fan gating = displaying certain content only to users who ‘Like’ your Facebook page
• Create an offer/incentive for fans only• Non-fans are encouraged to ‘Like’ in order to ‘unlock’ the
content behind the tab
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3. Use fan gating
4. Collect email opt-ins
• Have people opt into your email list on your social media site
5. Run social promotions, contests, etc.
• People want to engage with brands!• Photo contests, sweepstakes, surveys, etc. drive
engagement• Engaged customers and prospects buy more
5. Run social promotions, contests, etc.
6. Be REAL
• Show that you are actually in the community and are real, human
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7. Diversify
• Use multiple social media channels• YouTube is HUGE• Pinterest is taking off like a rocket!
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BONUS. Advertise
• Amazing opportunity to target locally, specific interests, etc.
• Very affordable• Easy to do
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Frequently Asked Questions
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How much time will I need to spend each week on social media?
75% of businesses spending as little as 6 hours per week on social media marketing saw increased traffic.
(Social Media Examiner)
Which social platform(s) should my business use?
• Users?• Competitors?• Trick: Use the search function on a network to gauge
activity related to your industry/market vertical/audience
• Consider multiple channels!
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How can I avoid the common mistakes that businesses make?
1. Have a plan/be prepared2. Don’t obsess3. Engage + promote4. Talk with (not at)5. No interns/nepotism
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What to consider when evaluating the efficacy of social media?
• Bigger than sales!• Generating word of mouth marketing• Strengthening brand loyalty with your customers• Adding value
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People are talking. Are you part of the conversation?
• Social media is not a passing fad!• 53% of people on Twitter recommend companies and/or
products in their tweets (ROI Research for Performance)• The average consumer mentions specific brands over 90
times per week in conversations with friends, family, and co-workers (WOMMA)
Questions?
We’d love to help.
• Just get in touch!
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(213) 607-9100