Post on 07-Apr-2015
7 P’S OF TELECOM INDUSTRY
The rapid growth in Indian telecom industry has been contributing to India’s GDP at large.
Privatization was gradually introduced, first in cellular and basic services, followed by value added services.
Upcoming services such as 3G and WiMax will help to further augment the growth rate.
Introduction
Indian mobile users to touch 993 mn by 2014. Tel cos add 59mn users in Jan- Mar
High-speed net subscribers to touch 275mn in India by 2015.
Telcos add 17.9 million new cell users in June 2010
The country’s total mobile user base 635.51 million at the end of June 2010
Additions in June 2010 Total subscriber base
Increased user base from May
Reliance Communications 2.8 million 110.8 million
Vodafone Essar 2.7 million 109 millionTata Teleservices 2.3 million 72.5 million
Idea Cellular’s 2.1 million 68.8 million MTNL (Mumbai and Delhi ) 43,000 5.2 million Etisalat DB 8,000
Flat increase from May
BSNL 1 million 72.6 million
Aircel added 1.6 million 41.6 million
Bharti Airtel 3 million 136.6 millionReduced user base from May
Uninor 1 million 6 million
STel 93,000
Videocon 0.5 million
• Pre-paid• Post-paid• Blackberry Wireless Handheld• Value Added Services (VAS)
PRODUCT
Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Live Portal SMS based Information Service
The different value added services are-
Features like chat, games, ringtones video clips etc. On-the-move information service. Black list callers. Social Products.
PRODUCT CONT.
World’s cheapest price rates. Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI. Monthly price plans are available. Rewards on the usage.
Price
Bharti Airtel is one of the leading alternative providers of telecommunications services in India, and among the top ten global carriers offering services in 17 other countries, particularly in Africa.
Telecom service provider has wide and extensive presence even in the remotest areas.
Telecom service provider has Customer Care Touch Points.
Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.
Place
Service providers now also have customer assistant stores like Vodafone store, idea showrooms etc.
Customers are able to see and handle products they consider to buy.
People are on hand to ensure customers needs are matched with the right product to explain the different options available.
Place cont.
Start its Promotion during the IPL season 2. To communicate the value added services. ZooZoos had low cost costumes, real
people. 30 advertisements cost only Rs 3 Crores. 20-30 sec long. No celebrity endorser - No associated risks
and costs.
Vodafone- Zoozoo
Promotion
“Do not disturb” policy. It was also promoted to communicate the
Value added service. To choose the best available
product/service. Ambassadors are R. Madhavan and Vidya
Balan.
Airtel- My Airtel My Offer
Idea of ‘Participative Management’. Two-way communication is encouraged
between government and public. ‘Mobile is a life-transforming tool for
millions. It changes lives!’ Ambassador is Abhishek Bachchan.
IDEA- What an idea sirji
• SMS and Calling Service • GPRS and Internet Service
• Value Added Service • MMS Service
BCG matrix
Market Share
Gro
wth
Rate
People
Total depend on employees. Employee delight focuses. Dedicate and passionate workforce. Reward and Recognition. Focused on health and safety performance. Employee engagement.
Process for services is very easy and customer can avail it very easily.
Each service provider has a customer support no. which can be dialed from anywhere in India.
Process
Physical Facilities
• SIM cards, Recharge Vouchers.• Service outlets.• Digital TV services.
• Around 40 Vodafone Mini Stores in Mumbai Region
• 25 Airtel Relationship Centers in Mumbai Region
Physical Environment & Social Settings
Presented by:• Aasim choudhary • Aditya ambadekar• Pankaj choudhary• Pranshuman parashar• Nidhi sharma • Ravi hiwale