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Introduction to a Comprehensive Marketing System – #WCSF

By: Arman Rousta

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7Billion

The World is Your Market

Everything is Connected

The World is

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WHAT IS THE 7 PILLARS?

The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.

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The 7 Core Principles

Principle 1. Proactive Time Management (Timebug)

Principle 2. ROI Goal Driven (Reality-based Inspiration)

Principle 3. Holistic (W7 Model, Ethics)

Principle 4. Innovation Driven (Entrepreneurial Spirit)

Principle 5. Business Intelligence Based (Scientific)

Principle 6. Organic & Agile Workflow (Resourceful)

Principle 7. Active Knowledge Sharing (Communications)

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The 7 Pillars of Digital (D1)

pillar 1. Content (Copy, Video, Photography, Audio)

pillar 2. Design (UX, Web Design, Web Development)

pillar 3. Search (Organic Search – SEO, Organic CSE, Onsite Search)

pillar 4. Media (Paid Search, CPM, Affiliate, Retargeting)

pillar 5. CRM (Customer Service, Email Marketing, Contact Mgmt.)

pillar 6. Social (SMM, Online PR, Networks, Blogs, Games)

pillar 7. Mobile

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The 7 Pillars of Traditional (D1)T-Pillar 1. Content

T-Pillar 2. Branding

T-Pillar 3. Advertising

T-Pillar 4. PR

T-Pillar 5. Sales (Business Development, Merchandising)

T-Pillar 6. Events

T-Pillar 7. Direct (DR, Direct Mail)

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The 7 Modes (D2)

Mode 1. Brainstorming (Ideation, Research, Discovery)

Mode 2. ROI (Budgeting & Goal Setting)

Mode 3. Strategy

Mode 4. People

Mode 5. Tools (Tech & Systems)

Mode 6. Execution

Mode 7. Analytics (BI, Audit & Optimization)

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The 49er Matrix (7x7) - and all of its uses

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The 49er Matrix

MODE 1

MODE 2

MODE 3

MODE 4

MODE 5

MODE 6

MODE 7

Poor

Average

Effective

Not Relevant

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The 7 Marketing Personality Types

Type 1. Number Cruncher (NC)

Type 2. Information Gatherer (IG)

Type 3. Hunter (Sales)

Type 4. Farmer (Organizer)

Type 5. Idea Man or Woman (IM)

Type 6. Doer

Type 7. Visionary

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The 7 Levels (D3) Levels Matrix (Levels

x Pillars)

Guru/Master

Expert

Senior Level

Mid Level

Junior Level

Apprentice

Beginner

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The 8 Angles (D4) Angles Matrix (Angles

x Pillars)

Marketing

Technical

Creative

Research

Management

Financial

Venture

Legal

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Angles Pyramid View (Angles x

Pillars)

(A1) Marketing

(A3) Creative

(A6) Financial

(A2) Technical

(A7) Venture

(A5) Management

(A4) Research

(A8) Legal

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The Pyramids of Knowledge

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The 7 Dimensions of MarketingDimension I. Pillars

Dimension II. Modes (Modalities or Stages)

Dimension III. Levels (Skills, Expertise – Belts)

Dimension IV. Angles (4 Majors, 4 Minors)

Dimension V. Markets (Geos & Demos / Global, Local)

Dimension VI. Industries

Dimension VII. Time (Eras)

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- eBook

- Self-Assessment App

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* eBook: Tweet/Share with #7pillars for free copy of full version (Available: Sep ‘14) * Self-Assessment App: (Launch: Aug ‘14)

CONTACT: arman@bluelinerny.com - @arousta