s m a l l f a r m n a t i o n . c o m

SUCCESSFUL

TRAITS OFHIGHLY

FARMS

7 MARKETING

D e s i g n e d b y S m a l l F a r m N a t i o n , s m a l l f a r m n a t i o n . c o m . N O T F O R D I S T R I B U T I O N .

#1Trait

CUSTOMERS FEEL AS IF THEY PERSONALLY KNOW THE FARMERS,CHEESEMAKER, CHEF, ETC.My Grade in this trait is . Here's what I plan to do:

#2Trait

CUSTOMERS SHARE THEIR VALUES & HAVE A VESTED INTERESTIN THEIR SUCCESSMy Grade in this trait is . Here's what I plan to do:

#3Trait

CUSTOMERS BECOME CHEERLEADERS AND PROMOTE THE BUSINESSTO OTHERSMy Grade in this trait is . Here's what I plan to do:

D e s i g n e d b y S m a l l F a r m N a t i o n , s m a l l f a r m n a t i o n . c o m . N O T F O R D I S T R I B U T I O N .

#4Trait CUSTOMERS DEFEND THE FARM AND ITS VALUES

My Grade in this trait is . Here's what I plan to do:

#5Trait THE BUSINESS DELIVERS VERY PROFESSIONAL SERVICE

My Grade in this trait is . Here's what I plan to do:

#6Trait THE FARM DELIVERS EXCEPTIONAL QUALITY

My Grade in this trait is . Here's what I plan to do:

#7Trait

THE EXPERIENCE MAKES THE CUSTOMER FEEL PROUD OF THEIRRELATIONSHIP WITH THE FARM OR FOOD BUSINESSMy Grade in this trait is . Here's what I plan to do: