7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa...

Post on 24-May-2015

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Transcript of 7 Mantras for creating Effective Mobile Advertising (Anuj Kumar's presentation at iMedia Summit Goa...

The 7

mantras for EFFECTIVE

mobile advertising

Mobile IS Different

#1 Identify Your Audience

#2Get Personal

#3Don’t simply inform

#4 Have different

measurement

yardsticks

#5 The most Basic rules of

MEDIA

work in Mobile too

So choose right

No Way!!!

#7 Choose the

right partners

Connect with us Make your mobile campaigns

RITE

anujk@affle.com

Reach Interactivity

Tageting

Environment