7 Conversion Killers

(And How You Can Avoid Them)

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Who Am I?• Chris Mercer• Conversions

Consultant• Co-Creator Of:

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1) Fonts• Less Is More

• What Does Your Font Shout?

• Size Does Matter

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Example• Our videos are simple, quick, and easy!

• Our videos are simple, quick, and easy!

• Our videos are simple, quick, and easy!

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2) Focus•What’s The Goal?

•Watch The Nav

•Location, Location, Location

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Example

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3) Social•Connect

(Where It Makes Sense)

• Interact (Where You Have A Presence)

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Example

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4) Layout•Different Reading Styles

•Whitespace

•What’s The Flow?

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Example

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5) Mobile•You’re All Thumbs

•You’re Also Fingers

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Example

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6) Images•Do Your Images Help Or Hurt?

•The “Eyes” Have It!

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Example

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7) Authority•Reviews

•Security Badges

•Press Logos

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Example

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#1 Fonts#2 Focus

#3 Social#4 Layout

#5 Mobile#6 Images

#7 Authority @mercertweets #PMS14

The Ultimate Conversions Cure

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Questions?• mercer@seriouslysimplemarketing.com

• @mercertweets

• chrismerceronline (Facebook/LinkedIn/G+)

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