7 Cheap Marketing Automation Software Solutions

for Less than $300 a Month

Autopilot

Autopilot• Cheapest marketing automation system on this list!• Can only store up to 500 contacts at starting price•Unlimited users and email sends• Cost increases with number of contacts in database

AutopilotStarting price: $4/mo

AutopilotFeatures•WYSIWYG email editor• List management• Lead nurturing (referred to as “Journey”)•Unlimited custom contact fields•CRM integration: Salesforce, Zapier• Funnel reporting•Support- access to community forum, email-based support, onboarding assistance

SimplyCast

SimplyCast•Offers tons of features, even at the lowest price level• Limits number of contacts, users, forms, and landing pages so your marketing goals don’t outgrow the system too quickly

SimplyCastStarting price: $99/mo (5,000 contacts, 2 users)

AutopilotFeatures•Email and landing page creator•Custom triggered actions•Email, form, and page reports•Social media integration and posting•Lead management•CRM integration: Salesforce, Zoho CRM, SugarCRM

Spokal

Spokal•Offers features specific to your web content through WordPress, like A/B testing blog titles to see which type works best for your audience•Need to be a MailChimp or ActiveCampaign user to take advantage of email testing and nurturing capabilities

SpokalStarting price: $49/mo (1 user, 200 contacts, up to 5,000 unique visitors per month)

AutopilotFeatures•Lead scoring•Email nurturing•A/B email testing•Event-based triggers and segmentation•Social media calendar and analytics•Mobile optimization•CRM integration: Zapier

Nurture

Spokal• Advertised as “dead easy” marketing automation• Six price tiers for big and small businesses• Low-cost plans don’t include CRM integration

SpokalStarting price: $95/mo (1,000 contacts, 1 user)

AutopilotFeatures•A/B email testing•Rule-based email campaigns•Email, form, and landing page creators•Website tracking•Lead scoring•CRM integration: Salesforce, SugarCRM

Constant Contact

Spokal• Best known as email marketing software, but includes marketing automation features in its Email Plus package•Get regular email marketing features as well as advanced features

SpokalStarting price: $45/mo (unlimited emails, 3 users)

SpokalFeatures•Triggered email automation•Lead nurturing•Event registration and management•Customer surveys•CRM integration: Salesforce

Ontraport

Ontraport•Only two price levels to choose from• Includes all features in both, but limits number of contacts and users you can have and emails you can send per month

OntraportStarting price: $297/mo (25,000 contacts, 2 users, 100,000 emails per month)

OntraportFeatures•Landing page and form builder•Email creator•Email and landing page split testing•Segmentation rules•Lead scoring•Open API•WordPress integration

Genoo

Genoo• Can be priced per email or number of contacts•Offers three price levels for each type of pricing• Significant price difference between the two, so make sure you know what works best for your marketing goals

GenooStarting price: •$199/mo (unlimited contacts, 500 emails, 3 users)•$274/mo (unlimited emails, up to 10,000 contacts, 3 users)

GenooFeatures•Email nurturing•Lead scoring•Email, form, and landing page builder•Custom fields•WordPress plug-in•CRM integration: SalesView, Salesforce, Zapier•GoToWebinar integration

Originally written by Caroline Malamut,the full post can be found here