description
It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish. But truly great innovation isn’t about rushing to the end—it’s a strategic, planned and deliberate venture, much more like a marathon. By progressing at a thoughtful, determined pace, the odds of reaching the finish line are not only greater, but speed can actually be increased by avoiding pitfalls and missteps. Here are 6 marathoning principles to help bring your next innovation project to a successful finish.