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Are You Learning as Fast as the World Is Changing?
12:00 PM Thursday January 26, 2012 |Comments(32)
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Tom Kelly, general manager of IDEO, the world-renowned design firm, likes to quote French novelist
Marcel Proust, who famously said, "The real act of discovery consists not in finding new lands but in
seeing with new eyes." What goes for novelists goes for leaders searching to craft a novel strategy for
their company, a new product for their customers, or a better way to organize their employees. In a world
that never stops changing, great leaders never stop learning.
Today, the challenge for leaders at every level is no longer just to out-hustle, out-muscle, and out-maneuver the competition. It is to out-think the competition in ways big and small, to develop a unique
point of view about the future and help your organization get there before anyone else does. Which is why
a defining challenge of leadership is whether you can answer a question that is as simple as it is powerful:
Are you learning as fast as the world is changing?
http://blogs.hbr.org/taylor/2012/01/are_you_learning_as_fast_as_th.html#disqus_threadhttp://blogs.hbr.org/taylor/2012/01/are_you_learning_as_fast_as_th.html#disqus_threadhttp://hbr.org/product/baynote/an/R0501E-PDF-ENG?referral=00505http://hbr.org/product/baynote/an/R0501E-PDF-ENG?referral=00505http://hbr.org/product/baynote/an/R0805B-PDF-ENG?referral=00505http://hbr.org/product/baynote/an/R0805B-PDF-ENG?referral=00505http://www.addthis.com/bookmark.phphttp://www.addthis.com/bookmark.phphttp://www.ideo.com/people/tom-kelleyhttp://blogs.hbr.org/cs/2012/01/the_business_case_for_reading.htmlhttp://hbr.org/product/baynote/an/R0805B-PDF-ENG?referral=00505http://hbr.org/product/baynote/an/R0501E-PDF-ENG?referral=00505http://hbr.org/product/baynote/an/R0501E-PDF-ENG?referral=00505http://hbr.org/product/baynote/an/R0501E-PDF-ENG?referral=00505http://hbr.org/product/baynote/an/R0805B-PDF-ENG?referral=00505http://hbr.org/product/baynote/an/R0805B-PDF-ENG?referral=00505http://www.addthis.com/bookmark.phphttp://www.addthis.com/bookmark.phphttp://www.ideo.com/people/tom-kelleyhttp://blogs.hbr.org/cs/2012/01/the_business_case_for_reading.htmlhttp://blogs.hbr.org/taylor/2012/01/are_you_learning_as_fast_as_th.html#disqus_thread7/27/2019 6 Steps to Take before Starting a Business.doc
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Of course, learning new things is all about exposing yourself to new ideas. So if you want to learn faster,
you've got to think differentlyabout where new ideas come from. Here are a few ideas I've developed
over the years about what turns leaders into learners three "habits of mind" that will help you keep
learning as fast as the world is changing.
First, the best leaders(andlearners)havethe widestfield of vision. After Steve Jobs died, I, like everyone else,
read and watched as much as I could about his life and work. One of my favorite sources of insights
wasan old PBS documentarycalled "Triumph of the Nerds," in which luminaries of Silicon Valley talked
about what inspired their innovations. As Jobs talked about the original Macintosh computer, he talked
less about semiconductors and software than he did about painting, music, and art.
"Ultimately it [creativity] comes down to taste," he explained. "It comes down to trying to expose yourself
to the best things that humans have done and then trying to bring those things in to what you're doing...I
think part of what made the Macintosh great was that the people working on it were musicians and poets
and artists and zoologists and historians who also happened to be the best computer scientists in the
world."
Translation: You're not going to learn faster (or deeper) than everyone else if you seek inspiration from
the same sources as everyone else. Educators know that we learn the most when we encounter people,
experiences, and ideas that are the least like us. And yet, we spend most of our time with people and in
places that are the most like us our old colleagues, our familiar offices, our reassuring neighborhoods.
If you want to learn faster, look and live more broadly.
Second,and moretactically, the best sourceof newideasin your field can be old ideasfromunrelatedfields. A few
months ago, after I gave a talk about innovation to a gathering of executives from the world of food
retailing, one frustrated member of the audience asked for some advice about dealing with her boss. "My
boss likes to say, 'I want a totally new idea and three examples of where that idea has worked before.'"
The audience roared in recognition of the oxymoronic absurdity of the boss's sentiment, as did I.
But then I got to thinking...Often, it turns out, a powerful source of "totally new" ideas in one industry can
be standard operating procedures from another industry well-established practices that look downright
revolutionary when you simply move them from one place to another.
For example, leaders at Lexus identified all sorts of new ideas to reshape the customer experience for
luxury cars by searching for clues at brands such as Four Seasons and Apple companies that were
great at what they did, even though what they did had nothing to do with automobiles. Physicians and
administrators from London's Great Ormond Street Hospital for Children redesigned many of their
surgical proceduresby studying how Ferrari's Formula One racing team handled pit stops.
Sure, there's always a place for R&D as research & development. But there's also a place for R&D as rip-
off and duplicate. Ideas that are routine in one industry can be revolutionary when they migrate to another
http://blogs.hbr.org/cs/2012/01/dont_think_different_think_abo.htmlhttp://blogs.hbr.org/cs/2012/01/dont_think_different_think_abo.htmlhttp://www.pbs.org/nerds/part3.htmlhttp://www.pbs.org/nerds/part3.htmlhttp://www.pbs.org/nerds/part3.htmlhttp://www.telegraph.co.uk/news/1527497/Ferrari-pit-stop-saves-Alexanders-life.htmlhttp://www.telegraph.co.uk/news/1527497/Ferrari-pit-stop-saves-Alexanders-life.htmlhttp://www.telegraph.co.uk/news/1527497/Ferrari-pit-stop-saves-Alexanders-life.htmlhttp://blogs.hbr.org/cs/2012/01/dont_think_different_think_abo.htmlhttp://www.pbs.org/nerds/part3.htmlhttp://www.telegraph.co.uk/news/1527497/Ferrari-pit-stop-saves-Alexanders-life.htmlhttp://www.telegraph.co.uk/news/1527497/Ferrari-pit-stop-saves-Alexanders-life.html7/27/2019 6 Steps to Take before Starting a Business.doc
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industry, especially when they challenge the prevailing assumptions and conventional wisdom that have
come to define so many industries.
Finally, and mostpersonally, successfullearnersworkhardnot to be loners.These days, the most powerful
insights often come from the most unexpected places the hidden genius locked inside your company,the collective genius of customers, suppliers, and other smart people who would be eager to teach you
what they know if you simply asked for their insights. But tapping this learning resource requires a new
leadership mindset enough ambition to address tough problems, enough humility to be willing to learn
from everyone you encounter. Nobody alone learns as quickly as everybody together.
We all want to be better leaders. And the best leaders, it turns out, are the most insatiable learners. How
are you learning as fast as the world is changing?
More blog posts byBill Taylor
More on: Competition,Innovation,Leadership
6 Steps to Take before Starting a Business9:34 AM ET |
By: BusinessNewsDaily Staff
2
3FEB2011
F O L L O W
S H A R E
Carol Roth has been helping businesses grow for more than 15 years by helping them raise more than $1
billion in capital, completing hundreds of millions of dollars in merger and acquisition transactionss
transactions, securing high-profile licensing and partnership deals, and creating brand loyalty programs. In
her new book, The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having YourOwn Business (BenBella Books, March 2011), she talks potential business owners through launching a
startup.
She told BusinessNewsDaily what you need to do before you get started.
[The One Personality Trait of All Successful Entrepreneurs]
Know your motives
http://hbr.org/search/Bill%20Taylorhttp://hbr.org/search/Bill%20Taylorhttp://hbr.org/search/competitionhttp://hbr.org/search/competitionhttp://hbr.org/search/innovationhttp://hbr.org/search/innovationhttp://hbr.org/search/leadershiphttp://hbr.org/search/Bill%20Taylorhttp://hbr.org/search/competitionhttp://hbr.org/search/innovationhttp://hbr.org/search/leadership7/27/2019 6 Steps to Take before Starting a Business.doc
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Are you bored, wanting to be free of a boss, or eager to jump on the bandwagon of a hot technology? These
are not valid reasons to start a business. But if you're focused on solving a customer problem, believe you
can do better than anyone else, and are dying to work long hours, wear many hats, and balance numerous
responsibilities, you have the right startup mindset.
Meet the people
If you equate business ownership with solitude and freedom from annoying co-workers or managers, you're
in for a surprise. Entrepreneurs spend most of their time dealing with people investors, professionals
such as lawyers and accountants, suppliers, and customers.
Prepare yourself
Ever managed employees and vendors? Do you know your industry inside and out, including aspects such as
accounting and marketing? If you don't have all the entrepreneurial skills you need, acquire them before
starting your business. Spend time working in a similar company, shadow a business in your industry, or
accept an internship.
Check your checkbook
Be honest about your relationship with money. Do you have money to invest? Are you able to lose it all? Will
you rely on others? Do you avoid financial risk at all costs? Are you "good" with money? How you handle
money now will influence the type of financial manager you'll be.
Know your competition
Is your market saturated with successful businesses? Is your industry littered with bad businesses? Is
anyone doing what you want to do? If not, why not? To brand your business and woo investors, you'll need
to understand why and how you can outshine competitors.
Test your scalability
Successful businesses rely on automation and delegation. Will you be able to teach other employees to do
your work? If your business relies on your brain and skills alone, you might have a successful job, but not a
successful business.
Carol Roth is a popular media personality on Fox News, MSNBC, and WGN-TV Chicago, and has an award-
winning blog at www.CarolRoth.com.
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6 Steps to Take before Starting a Business.doc
5/9
Mind Your Business: My Best Business
Idea9:18 AM ET |
By: Jeanette Mulvey, BusinessNewsDaily Managing Editor
3
0JAN2012
F O L L O W
S H A R E
View full size image
My best business idea ever and, believe me, I've had a lot of them was a great concept. A sure
thing, I thought. It would be part store, part salon, part party place for girls only. It had great
potential.
Then, unexpectedly, I found myself standing in the middle of exactly such a place. A franchise
called "Sweet and Sassy," which is part junior salon (mini-mani's, anyone?), part party location and
part retail store stocked with $4 bottles of nail polish, shower scrubs and hair extensions. All in all,
it was exactly what I'd imagined: a big, fat, glitter-covered, fairy-winged, hot-pink cash cow.
"They stole my idea," I thought to myself as Justin Bieber blared through the stereo speakers while
a gaggle of 7-year-olds got mini-makeovers. "How did I let this happen?"
It wasn't the first time I'd had a new business idea and then discovered someone else had the same
idea at the same time. I'm addicted to thinking up new business ideas, planning out the logo,
branding and marketing and then realizing about three days in that I just don't have what it
takes to commit to being an entrepreneur. I don't have the money, the guts to borrow the money or
the time to spend every waking moment worrying about my business.
Email Encryption Gatewaywww.zertificon.com
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6/9
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Come to think of it, I also don't really like selling, nor am I particularly fond of hiring and managing
employees. Turns out, thinking up new and clever business ideas isn't so much a sign of my
entrepreneurial prowess as it is a slightly obsessive hobby. Some people knit or go on Facebook. I
think up business ideas.
The whole incident reminded me that being an entrepreneur is almost never about the business
you're in. So, you like cupcakes. Great. That doesn't necessarily mean you should open a bakery
unless you like working early in the morning, managing lots of people and figuring out what to do
with your leftovers at the end of the day.
Being an entrepreneur isn't about what you're selling. It's about possessing a complementary set of
skills that most people don't have. You have to be good with money, good at managing your time,
good at managing people, good at relating to customers and good at marketing and branding. You
also have to be willing to live the lifestyle the hours, the travel, the commitment required by
whatever business you decide to own. If you love cupcakes but don't have all those other skills,
maybe you'd be best off becoming a cupcake decorator and working for someone else.
Too often, would-be entrepreneurs get caught up in the excitement of the idea. They envision their
logo, their business card or their store front. They imagine saying the words, "I own my own"
whenever someone asks them what they do for a living.
The reality, though, is that while the idea of owning a business sounds glamorous, the day-to-day
work involved is anything but. You'll miss parties and dinners and dates. You'll miss lots of sleep
and even when you could be sleeping, you'll be lying awake worrying about money or a problem
employee. It's not, as they say, for the faint of heart.
Jeanette Mulvey has been the managing editor of BusinessNewsDaily since its debut in 2010. She has
written about small business for more than 20 years and formerly owned her own e-commerce business.
Her column, Mind Your Business, appears on Mondays only on BusinessNewsDaily. You can follow her on
Twitter at @jeanettebnd or contact her via e-mail atjmulvey@techmedianetwork.com.
Creative Ways to Market Your Small
Business12:43 PM ET |
By: BusinessNewsDaily Staff
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6 Steps to Take before Starting a Business.doc
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Marketing can involve costly advertising or a useful toll free number or simple promotions that don't cost
you a dime. But there's a key to successful marketingthat many small business owners fail to keep in mind:
Focus on what the customer wants. Only if people truly desire your product or service your marketing efforts
bring lasting success.
Marketing is about a lot more than one catchy idea. The American Marketing Association defines it as "the
process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual and organizational objectives." Step one is to have a
plan and a strategy. Marketing your business is not just about one gimmick. You have to commit funds to
marketing your business, and of course you'll want to spend that money wisely. [Learn More: How to Create
an Effective Marketing Plan]
Once you have a plan in place, and/or if you're struggling to come up with a fresh way to market your
business, check out these ideas some simple, some creative from the National Women's Business
Centerand the Small Business Administration:
Email Encryption Gatewaywww.zertificon.com
Policy based, automated, efficient and flexible for all enterprises!
Mystery Shoppers Wantedwww.gapbuster.com
Get paid to assess customer service Be a Mystery Shopper in your area.
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6 Steps to Take before Starting a Business.doc
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Carry business cards with you (all day, every day) and pass them out.
Ask clients why they hired you and solicit suggestions for improvement.
Ask former clients why they left you.
Identify a new market.
Join a list-serve (e-mail list) related to your profession.
Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market.
Offer a simpler/cheaper/smaller version of your (or existing) product or service.
Offer a fancier/more expensive/faster/bigger version of your (or existing) product or service.
Create a suggestion box for employees.
Give regular clients a discount.
Offer financing or installment plans.
Publish a newsletter for customers and prospects (online printing services ).
Create a poster or calendar to give away to customers and prospects.
Develop a web site and offer advice that customers find truly useful.
Send timely and newsworthy press releases (how about celebrating your 1,000th customer?).
Create an annual award and publicize it.
Write a letter to the editor of your local newspaper or trade magazine.
Take the local newspaper editor to lunch.
Send handwritten thank you notes.
Send birthday cards and appropriate seasonal greetings.
Join a Chamber of Commerce or other local business organization.
Give away hats, pens, mouse pads, or mugs with your logo on them..
Consider placing ads in your newspaper's classified section they tend to be cheap, and to work.
Get a booth at a fair or trade show.
Sponsor or host a special event at your business in cooperation with a local non-profit organization.
Sponsor a local youth sports team.
We like this old-fashioned, tried-and-true piece of advice best: Return phone calls promptly.
9 Elevator Pitches Being Used Now5:54 PM ET |
By: Brian Anthony Hernandez, BusinessNewsDaily Staff Writer
2
2SEP
2010F O L L O W
S H A R E
Need some great ideas for your elevator pitch? Check out the ones BusinessNewsDaily heard from small
businesses across the country.
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We provide pre-divorce planning services. You might think of me as a wedding planner except the
focus of planning is on divorce. -- Nancy Fagan, a divorce planner for Divorce Help Clinic
I help leaders recognize and eliminate the drama that hampers productivity. When you have drama
in your business you feel like you are shoveling coal in the boiler room instead of navigating the
ship. I help leaders get out of the boiler room and back on the top deck. -- Marlene Chism,
founder of Stop Workplace Drama
thredUP is a new online kids clothing swap community. Think hand-me-downs gone viral. We helpparents exchange boxes of outgrown kids clothes for boxes of gear that fits - all online, without
leaving the house. Its the perfect solution for busy parents looking to save time and money while
also doing good by the environment. -- Karen Fein, public relations and marketing director of
thredUP
I work with companies who want to stop losing money and be more productive by taking better care
of themselves and their employees. -- Marc Tinsley, health, fitness and wellness expert with
Fitness for the Rest of Us
BeLinker is a suite of tools that help event planners run a better, faster, cheaper and greener event.
By combining four or five tools that they typically use into one easy to access software platform,
BeLinker maximizes the connection between people, products and information and does so on any
internet connected device. -- Brian Slawin, president of BusyEvent
Adventures With PawPaw is a series of childrens books about a little dog who travels to a different
country in each book, introducing young children to other countries and cultures. -- DianaScimone, author, Adventures With PawPaw
I help academics with limited practical business knowledge to take their research and get it applied
in the private sector. -- Andrew Neitlich, operator of Institute for Business Growth
Ashima Arts tools for game developers and publishers allow them to create much more
entertainment for much less money. The tools automate many of the manual-labor processes that
today add millions of dollars in production costs. They allow games to be played on any platform,
take full advantage of cloud computing and automatically create complex environments, weather
and social interactions for a constantly-evolving player experience that is always new. -- Todd
Dunning, chief marketing manager of Ashima Arts
Did you know Baskervill is the oldest architectural firm on the East Coast and was established in
1897? This type of longevity doesnt happen by accident. Our reputation and client-focused service
have enabled our continued success. We have been shaping the face of Richmond and the nation for
over 113 years. Dont let our age fool you; we dont look or act a day over 28. Have you consideredusing a local architect? -- Tracey Gould, marketing director of Baskervill