6 Steps to Social Media Success Step 1: Set Goals

By Thomas Crawshaw @initi8marketing 1

6 Steps To Social Media Success

1 2 3 4 5

Set Goals

Listen

Launch Optimize

Manage

By Thomas Crawshaw @initi8marketing 2

6 Evaluate

About me

Thomas Crawshaw •  23 years old •  Live in Bradford UK! •  Director of Initi8 Marketing •  Social Media Strategist •  Local DJ •  Keen boulderer & keep in shape

By Thomas Crawshaw @initi8marketing 3

3 Main Points

Why are goal important

All About Measurement

Where’s my ROI

By Thomas Crawshaw @initi8marketing 4

Why Goals are important

No way of measuring success

Gives you something to aim for

Help determine ROI

By Thomas Crawshaw @initi8marketing 5

All about Measurement

Use Facebook analytics, Google & 3rd

party apps

Track quantitative & qualitative data

E.g. Increase Traffic – measure referral

from social media

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Where’s my ROI

Tracking visitor right up to point of sale

Offer coupons that can be redeemed

and measured

If goal is awareness – ROI=increase in

reach and coversation

By Thomas Crawshaw @initi8marketing 7

Re-Cap

Why are goal important

All About Measurement

Where’s my ROI

By Thomas Crawshaw @initi8marketing 8

Question & Answers

Feel free to contact me:

Thomas Crawshaw

@initi8marketing https://www.facebook.com/Initi8.Marketing

e-mail: thomas@initi8marketing.co.uk

By Thomas Crawshaw @initi8marketing 9

Any questions?

Thank you

By Thomas Crawshaw @initi8marketing 10