Nonprofit Internet StrategySix Steps to Online Strategy Success

Social Organizing Game

• Find other members of your group

• Do not look at your own dot

• NO talking

What is Online Strategy?

An Online Strategy is the holistic and thoughtful approach to choosing the plan of action and tools to advance the fundraising, communications, and advocacy goals of an organization.

Know your organization’s

mission and goals

As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering.

The Mission

Does your Internet strategy reflect your organization’s

mission and goals?

How do you enlist your online donors/advocates/customers in helping you

to achieve these goals?

Don’t Forget “the Ask!”

What is the Social Enterprise Alliance?The Social Enterprise Alliance is the only member organization in North America to bring together the diverse field of social enterprise. It serves as advocate for the field, hub of information and education, and builder of a vibrant and growing community of social enterprises.

The Ask?

The Ask!

Use Your Time Wisely!

The Social Media Jungle

Know Your Audience

Where is Your Audience?Facebook

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Where is Your Audience?Twitter

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Where is Your Audience?

MySpace

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

10 Second Rule

Can Your Site Answer These Questions 10 seconds or Less?

• Who you are?• What you do?• Where you do it?• How you do it?• What do you want me to do next?

Analyze That!

Analyze This!

• Define the scope of the improvement• Measure the performance• Analyze the results• Implement adjustments• Repeat

Glennette ClarkOnline Strategy Consultant202-234-1600 x209gclark@citidc.com

Sean SpeerSales Associate202-234-1600 x331sspeer@citidc.com