52 Social Media Marketing Strategies To Explode Your 2014 52 Tips For 52 Weeks Of 2014 To Explode Your Facebook Marketing Efforts.

Conversation

Set Your Strategic Objective Conversation

Do You Want Brand Awareness, Sales, or Consumer Loyalty? What is your business objective for 2014?

Learn More From McKinsey on how to Demystify Social Media: http://www.mckinsey.com/insights/marketing_sales/demystifying_social_media

Set Your Strategic Objective Conversation

It’s not just about fans, how does social media help your business objective - Increase sales, decrease marketing expense?

Learn How Brands Like 3M, Qatar Airways, Dassault Systemes generate sales from social media: http://www.socialmetric.com/learn-the-system/

Set Your Strategic Objective Conversation

Are you headed in the SMART direction? Having a set of clear and realistic goals is half the battle won.

Learn More Here: http://www.wildapricot.com/membership-articles/bgsm-establish-goals-build-presence

Set Your Strategic Objective Conversation

Have you decided on which social media platform is best suited for you? Check out these surprising statistics first.

Learn More Here: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra

Set Social Media KPIs

Conversation

How Are You Manifesting Your Business Objective? Number of fans, PTAT, Number of Private Messages?

Learn More Here: https://socialmetric.wistia.com/medias/z7rvanvlva

Set Social Media Metrics

Conversation

Need more information? Google Evangelist breaks down his method of measuring social media results.

Learn More Here from Avinesh, Google Chief Evaangelist: http://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value/

How to Analyze Your Facebook Metrics to Improve Your Marketing

Conversation

Are you sure you’re measuring your social media success with the right metrics? Here’s 5 you should start looking at

Learn More from Jon Loomer here: http://www.socialmediaexaminer.com/analyze-facebook-metrics/

Conversation

Pick the right KPIs!

You look at your fan count, your boss cares about how much more revenue can social bring. What do you do next?

Discover what Jeremy Owyang has to say about it here http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/

Conversation

The 5 Metrics Your CEO Cares About

If you’ve not generated new business through social media, you’re not doing it right!

Learn More Here from the CEO of HubSpot himself: http://blog.hubspot.com/marketing/social-media-metrics-ceos-cares-about

Social Media Listening Conversation

What do people talk about your brand or product? How do they feel about your brand or product?

Learn More Here: http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic

Social Media Listening Conversation

Are you communicating the right message on social media? How can you make more people to talk about you?

Learn More Here: http://socialmediatoday.com/pruneau/1681836/unify-your-social-media-brand-profiles-more-follower-satisfaction

Social Media Listening

What are the social media channels people use to talk about your brand? What should you be using?

Conversation Learn More Here: http://socialmediatoday.com/SMC/118475

Social Media Listening Conversation

What are the tools that you can use to monitor social media conversations?

Learn More Here: http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic

Never Block Comments. Never Ever Conversation

What happens when you block comments because it’s your organization’s rules. Its bad communication practice. Please stop. It’s gonna backfire in the long run. Stop being a social media ostrich and help your consumers (:

Don’t Be Scared. Deal With Social Media The Humane Way With Jay Bear: http://www.convinceandconvert.com/social-media-crisis-2/dont-be-scared-be-prepared-how-to-manage-a-social-media-crisis/

Community

Best Posting Time Community

When is the best time to post content on your Facebook Page? Use Tools To Track. Agorapulse or other software will work.

Learn More Here: http://socialmediatoday.com/index.php?q=danielle-cormier/1510911/when-best-time-post-facebook

Content Quantity Community

How often should you post content on Facebook?

Learn More Here: http://socialmediatoday.com/mattc1323/853601/why-you-shouldnt-over-post-facebook

Say it With Images

Community

Communicate your message with images. Why make posts with images?

Learn More Here: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx

Timeline Contest Ideas

Community

Timeline contest ideas to boost fan engagement

Learn More Here:http://www.slideshare.net/HeyoHub/final4-tccwebinar http://www.socialmediaexaminer.com/facebook-fan-engagement-tips/ http://www.socialmediaexaminer.com/tag/facebook-contest/

Visual Posts Community

How to generate more engagement through visual posts

Learn More Here:http://www.ignitesocialmedia.com/facebook-marketing/examples-visual-engagement-likes-shares-facebook-updates/ http://www.work4labs.com/blog/the-value-of-visual-content-on-facebook-a-cover-photo-is-worth-a-thousand-likes/ http://visual.ly/what-you-should-post-facebook-get-more-likes-shares

Keep Fans Engaged Community

How to keep fans following you

Learn More Here:http://allfacebook.com/facebook-fans-following_b73168 http://cdn1.hubspot.com/hub/53/How-to-Engage-Fans-on-Facebook-04.pdf http://blog.ineedhits.com/tips-advice/7-tips-to-keep-your-facebook-fans-from-disappearing-281910181.html http://www.makeuseof.com/tag/5-great-ideas-facebook-fan-page-interesting/

Media Buys - FB Ads Community

Are You Using The Right Ads for the Right Objective?

Are You Targeting Properly? Community

Are You Targeting the Right Audience?

Psst, Use Power Editor Community

Please, please, please, please, use Facebook Power Editor. It has many *secret* features that will SKYROCKET your results

Learn More Here: https://www.facebook.com/help/569494776443033

Media Buys - FB Ads Community

Are You Using Dark Pages? Why use Dark Page Posts?

Learn More Here: http://www.jonloomer.com/2013/04/29/facebook-unpublished-post-dark/

Media Buys - FB Ads Community

How Can You Reach More People in Facebook?

Promote Post, Over and Over Again Community

Why Promoting Posts Works? When to Promote a Post?

Learn More Here: http://www.jonloomer.com/2013/08/26/facebook-promoted-posts-strategy/

Media Buys - FB Ads Community

What are the do’s and don’ts in Facebook advertising?

Learn More Here: https://www.facebook.com/ad_guidelines.php

Media Buys - FB Ads Community

What is facebook offer? How can you benefit from it?

Learn More Here:http://www.jonloomer.com/2012/05/09/facebook-offers-businesses/ http://marketingtwentyone.co.uk/facebook-offers-for-smaller-pages-the-new-what-why-and-how/

Engaging Influencers

Community

Are you reaching out to key people in your niche? Are you creating content that is valuable and will be shared?

Learn More Here:http://www.socialmetric.com/inbound-marketing-actionsteps/ http://cdn2.hubspot.net/hub/230431/file-251994575-pdf/docs/tracx_5_Influencer_Insights.pdf?t=1376014022000

Engaging Influencers

Community

Are you targeting the RIGHT influencers?

Learn More Here: http://socialmediatoday.com/bradfriedman/1456981/how-find-key-online-influencers http://mashable.com/2011/05/09/leverage-online-influencers/

Engaging Influencers

Community

What are the tools that you can use to identify and engage your influencers?

Learn More Here:http://www.toprankblog.com/2013/04/social-tools-for-marketers/

Engaging Influencers

Community

How do you connect with your influencers?

Learn More Here: http://www.salesforcemarketingcloud.com/blog/2012/02/30-ways-to-engage-your-social-media-influencers/ http://www.verticalresponse.com/blog/blogworld-expo-10-steps-to-engaging-online-influencers/

Engaging Influencers

Community

Engaging influencers is a is a long process, do you really need to do it?

Learn More Here: http://thesocialmediamonthly.com/why-influencer-marketing-is-important-to-your-brand/

Engaging Influencers

Community

Do you really need to compensate them?

Learn More Here: http://blogs.hbr.org/2013/08/yes-marketers-you-should-pay/ http://www.tapinfluence.com/blog/why-should-you-pay-influencers/

Go Analog. Start Meeting People. Community

Beyond meeting influencers, start to meet people and help them. Educate your community, help them grow. They will give back to you in many folds

Learn More Here: http://keithferrazzi.com/ http://www.forbes.com/sites/danschawbel/2013/10/11/13-memorable-quotes-from-jab-jab-jab-right-hook/

Email Marketing Strategies

Community

The 7 most profitable strategies of the future

Learn More Here: http://socialmouths.com/blog/2013/11/19/future-of-email-marketing/

Conversion

Content is (still) King!

Conversion

Social media may be much more casual; but people continue to appreciate content that adds value.

Learn More Here: http://www.prescientdigital.com/articles/web-2.0/social-media-still-needs-good-web-writing

End with a Call to Action

Conversion

After getting fans excited, don’t blow it by not telling them what to do next. Your CTA is “the” critical half of your post.

Learn More Here: http://boagworld.com/design/10-techniques-for-an-effective-call-to-action/

Decide on the Metrics

Conversion

Know which metric you want to measure: Fans? Sign-ups? PTAT? Downloads?

Learn More Here: http://www.forbes.com/sites/capitalonespark/2013/04/25/how-to-measure-your-social-media-return-on-investment/

Have Clear Conversion Goals

Conversion

With the metrics you want to measure, where are you now? Then where do you want to be?

Learn More Here: http://www.slideshare.net/socialogilvy/measuring-the-roi

Watch the conversion rates

Conversion

Know what conversion rates are acceptable and which are not.

Learn More Here: http://www.icontact.com/static/pdf/Calculating_Social_Media_ROI.pdf

What creates conversion?

Conversion

Know what motivates people to act on your promo.

Learn More Here: http://www.amyporterfield.com/2013/11/facebook-conversion/

Conversion is NOT everything!

Conversion

Know your conversion rates but do not lose sight of the big picture.

Learn More Here:http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-to-focus-on/ http://www.jonloomer.com/2013/09/16/facebook-app-conversion-rates/

Conversion

21 Ways to Optimize Your Landing page

If you are able to increase your conversion from 1% to 2%, you have basically doubled your sales

Learn More Here:http://visualwebsiteoptimizer.com/split-testing-blog/conversion-optimization-best-practices/

Conversion

Set Up An Engagement Framework

“Thank You” should not be the standard reply. How are you engaging your audience in a way where the conversation carries on?

Learn More Here On Our Framework That Increased Conversation Rate: http://blog.socialmediahub.com.sg/how-to-soft-sell-through-conversations-on-social-media/

Stop Being “That Sales Guy” In The Party

Conversion

We all know that guy. That “Sales Guy” that keeps talking about himself, about his products, about his new MLM. Stop. Now. Seriously. Just stop. See Facebook like a cocktail party and just enjoy. Be in the conversation. Listen, then respond.

Learn how to find topics that people are talking about immediately: http://socialmediatoday.com/samuel-chan/1086751/how-use-google-trends-complement-your-keyword-research-examples-screenshots

AIDA formula Conversion

Attention - Interest - Desire - Action. The classic copywriting formula is still useful in the social media age. Write content that is exciting, engaging, and (of course) entertaining.

Learn How To Write So Well That Even Eskimos Will Buy The Ice You Sell:http://www.thegaryhalbertletter.com/Newsletters/zfkj_hands_on_experience.htm http://www.davidjenyns.com/internet-marketing/copywriting-secrets/

Don’t Just Write To Sell, Write To Lead

Conversion

Write copy that appeals to the identity of your audience. Write stories that people will tag their friends so others can read. Write copy that creates a tribe and you are the leader. In this modern day, we are lacking a cause that we recognize, a struggle that we fight for, and a community we belong. Create that.

Learn How To Lead Tribes From The Man With The Plan, Seth Godin: http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html

BONUS

Crisis Management BONUS

The use of social media could make or break your company. Are you prepared?

Learn More Here: http://www.massive.pr/2013/08/12/how-to-manage-a-social-media-crisis

Get Google To Watch Your (Online) Back

BONUS

Are You Using Google Alerts Yet to get instant feedback on your brand? Do it, it’s free.

Learn How To Get Google To Watch Your Back Here: https://support.google.com/alerts/answer/175926?hl=en

Measuring Social Media Influence Conversation

Tools that you can use to measure your level of influence on social media and track down your top influencers.

Learn More Here: http://blog.crazyegg.com/2013/06/04/dont-like-klout/

Facebook Edgerank Conversation

Knowing how facebook ranks your posting to your audience newsfeed can help you increase engagement.

Learn More Here:http://socialmediatoday.com/doktorspinn/1431856/facebook-edgerank-infographics-x4

6 Step Roadmap to Engaging Customers with Social Media

Conversation

Learn More Here: http://www.antoniosavarese.it/wordpress/2013/12/6-step-roadmap-engaging-customers-social-media/

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