Post on 11-May-2015
description
Get on the map! Is The Road To Success Paved With Location Based Services?
A foursquare Success Story
Estrella RosenbergFounder, Big Love Little HeartsHost, 501 Mission Place
What are Location-Based Services?
1 in 100 children are born with a heart defect.
April 10th is the one hundredth day of the year.
#100X100 – 1in100 on the 100th day of the year.
Late April 9th we had an army of volunteers leave a tip at 600 locations on Foursquare in major cities across the country.
ThreeSeparateAudiences
We tied statistics with the hashtag
a donor matched
$1 per use of
the hashtag
picture
We raised $25,000 in 24 hours Funding lifesaving heart surgery for 12 children!
Almost 1,000 people contacted their Senator or Congressman/womanand told us about it!
What worked?
Collaborating with other groups in our cause space and asking for help
Using pictures in tweets and on facebook throughout the day to let people know what using the hashtag was translating to: a life saved!
Creating a microsite rich with information we wanted them to know about this campaign
Being clear in what we wanted people to do
Allowing people to use the hashtag wherethey were (foursquare, twitter or facebook)
Involving people at #10NTC
What didn’t work?
We didn’t create a way to capture all our new support.
By not having a newsletter sign-up on the microsite, we put toomany hurdles in place for all but the most committed of our new supporters and friends.
We didn’t use a dashboard like Radian6 to get a true look at where all this activity was leading.
4 Practical Tips:
Use LBS as an enhancer.
Use LBS as is.
Use LBS with the right demographic.
Use LBS to build credibility.
What else can you do to Get On The Map?
Brand Pages
Brand Pages
Badge Promotions
Badge Promotions
Badge Promotions
Badge Promotions
Event Promotions
Event Promotions
Raise Awareness
So…Is The Road to Success Really Paved With Location-Based Services?
BUT….
Remember that Location-Based Services are just one tool in the Social Media toolbox.
Social Media is just one tool in the larger Development or Marketing toolbox.
Basics must be in place first!
More Questions?
On Twitter:
@charityestrella
Email: estrella@bteam.co
More Questions?
www.501MissionPlace.com
www.AdventuresInPhilanthropy.com
From the whole team at
Thank you!We know how valuable
your time is.