TO NURTURE REPEAT CUSTOMERS

The relationship between retailer and customer doesn’t end when you close a sale. Successful businesses understand the value in creating lasting relationships with their buyers.

Not only are repeat customers easier to sell, but they shop more frequently & spend more money. Here are some pointers on how you can turn regular shoppers into repeat customers.

TREAT EVERY CUSTOMER LIKE A REPEAT CUSTOMERDon’t try to break the ice. Treating new customers like old friends builds confidence and trust in you, your products, and your business.

OFFER GREAT LOYALTY PERKSThere’s little value in “$10 off a purchase of $500 or more;” if it’s worth nothing to you, chances are it’s worth nothing to them. Keep customers loyal by giving them a reason to come back.

MAKE THEIR VISIT AN EXPERIENCECustomers return to places where they feel welcome and appreciated. By turning a shopping errand into a shopping experience, you create a lasting impression that heavily influences future buying behavior.

BE UNIQUERetailers that are too routine are also very forgettable. Mix things up with personalized thank you messages or gifts so when buyers think of your industry, they think of you.

MAINTAIN THE RELATIONSHIPYour relationship with the buyer doesn’t end when they walk out the door. Stay in contact, be sincere, and first-time buyers will turn into lifetime customers.

REMARKET WITH CREST FINANCIALTo learn more about how Crest Financial can help you reach more customers, contact your Crest Financial representatitve.