5 Ways to Expand your Network of Fundraisers and Donors

Presented by FirstGiving’s �Meg Savin and Taylor Corrado

About the Presenters

Meg Savin FirstGiving

Account Manager

Taylor Corrado FirstGiving

Marketing Coordinator

How this webinar works

•  A link to the slides and a recording will be sent after the webinar

•  Ask your questions during the webinar by typing them in the Question box on the right side of your screen

•  Use the hashtag #fgwebinars to tweet about this webinar @Firstgiving

Who is FirstGiving?

Online Fundraising Solutions

Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor

Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations

Branding

Event Registration

Grassroots Fundraising

Facebook

Email Messaging

Email is the most effective way for you and your fundraisers to ask for donations.

3 Steps to a Successful �Email Campaign

Email Messaging

Step 1: Identify what type of email you want to send

Event Announcement

Fundraising Update

Donation/Fundraising Ask

Thank you post donation/event

Post event donation ask

Email Messaging

Step 2: Identify you network and segment your audience

1st time donors/fundraisers

Long-time fundraisers

Annual Donors

Event Participants

Grassroots fundraisers

Friends Family Colleagues Extended Networks

Email Messaging

Step 3: Compose your email

Personalize Video/Pictures 350 words �or less

Donation options

Contact/Event information

Online Email Tools

FREE Nonprofit

Discount

Included

Social media fundraising is the future. Your nonprofit needs a presence on Facebook.

Nurture your Millennials Donors between 18-30

92% of past donors “liked” �Nonprofit’s Facebook page

2/3 interact with Nonprofit on

Facebook regularly

The Millennial Impact Report

Set up your Nonprofit Facebook Page.

Make it unique.

Make good use of your cover photo.

Engage with your fans.

Timing is everything.

Morning

8-9am

Lunch

12-1pm

Evening/Late Night

4:30-6pm�9:30-11pm

Take donations directly on your Nonprofit Facebook page.

Free Webinar Download:���

Social Media for Nonprofits;� How to Create a Killer Facebook Camapign

Find all our webinars on our blog:�blog.firstgiving.com

Turn your event participants into fundraisers during registration.

“But how?”

-Provide fundraising packets

-Enforce minimums and waive registration fees

-Offer incentive to top fundraisers

60% of event registrants choose to fundraise for the event in which they are participating on FirstGiving.

Benefits of online registration

•  Save time on event day with pre-registration •  Easily collect and access contact info and

answers to custom registration questions online •  Export data into Excel to import into your donor

database

•  Allow the option to register offline

Online event registration on FirstGiving.

Your cause is your brand. Keep it consistent.

10 must haves for your brand.

Logo, �brand theme

Mission Statement

Captivating photos

Storytelling video

Personal story �or connection

Donation and fundraising options

Thank you messages

Email messaging strategy

Social media presence

Clear contact information

Incorporate imagery that represents your brand and mission.

Be creative.

Customize.

You don’t need a fundraising event to Fundraise online.

Grassroots fundraisers receive higher donations than those fundraising for an official event.

Average donation

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Weddings, anniversaries, christenings, and treks receive the highest average donations.

Average donation by type of fundraising event

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Weddings, anniversaries, christenings, and treks receive the highest average donations.

Chris Snell fundraised for his 150 mile run across the Sarhara desert.

Howard Kreiwitz fundraised in memory of his father, Jack.

Branding

Event Registration

Grassroots Fundraising

Facebook

Email Messaging

"!!

Questions?!

Be a part of the FirstGiving Community

Facebook: facebook.com/firstgiving Twitter: @firstgiving

Online Fundraising blog: http://blog.firstgiving.com

Interested in learning more about FirstGiving?

Contact our Online Fundraising Consultants:

Email: sales@firstgiving.com Telephone: 617-542-0010 x 4