Post on 20-May-2015
description
© 2013 Terracotta Inc. | Internal Use Only
5 Ways to Boost
E-Commerce Performance
© 2013 Terracotta Inc. | Internal Use Only 2
Webcast Hosts
Ransome WilliamsRegional Sales Manager
Minesh PatelSolutions Architect
© 2013 Terracotta Inc. | Internal Use Only 3
Agenda
• E-Commerce Challenges
• In-Memory Revolution
• 5 Ways to Boost E-Commerce Performance
• Customer Success Stories
• Q & A
© 2013 Terracotta Inc. | Internal Use Only 4
E-Commerce ChallengesCan Your E-Commerce Platform Keep Up?
increase in online sales
by 2016
increase in operating margin
shoppers abandon slow sites
smartphone owners
shop online
45% 72% 64% 60%
HigherConsumer
Expectations
Shifts in Shopping Behavior
Huge Opportunity for Big Data
RapidE-Commerce
Growth
© 2013 Terracotta Inc. | Internal Use Only 5
Demand Wave is Pushing the Technology Curve
5
Big Data
Performance HighAvailability
BigMemory
64-BitArchitecture
Multi-CoreTB RAM
CommodityHardware
FastReliable
Cost Effective
Business Requirements Technology Enablement
© 2013 Terracotta Inc. | Internal Use Only 6
The In-Memory RevolutionFrom Disk to RAM
Memory
90% of Data in Database
Database
90% of Data in Memory
SlowExpensiveDifficult to scale
Ultra fastCost-efficientTB-scale servers
modernize
© 2013 Terracotta Inc. | Internal Use Only 7
Scale OUT
The BigMemory BreakthroughMaximize Use of RAM
E-commerce App
Scale UPUse all RAM distributed across a server array of any size. Includes fault-tolerance and data consistency
Use all RAM in a server without triggering Java Garbage Collection pauses
Scale OUT
App Server
Scale OUT
Sca
le U
P
BigMemory Server Array
© 2013 Terracotta Inc. | Internal Use Only 8
Boosting E-Commerce PerformanceSPEED1
Challenge
• Missed SLAs
• Dissatisfied customers
• Lost revenue
With BigMemory
• Exceed SLAs
• Satisfy customers
• Capture revenue
Slow Web Response Time
100x Faster Data Access
© 2013 Terracotta Inc. | Internal Use Only 9
Boosting E-Commerce PerformanceSCALE2
Challenge
• Spikes in traffic
• Increasing demand
• Business growth goals
With BigMemory
• Millions of visitors
• TBs of data
• 10,000s of TPSs
E-Commerce Growth Pains
Unlimited Scalability
© 2013 Terracotta Inc. | Internal Use Only 10
Boosting E-Commerce PerformanceSTABILITY3
Challenge
• Loads exceed capacity
• Timeouts
• Slowdowns
With BigMemory
• Offload databases
• Eliminate bottlenecks
• 99.999% availability
Reliance on Back-End Services
De-Couple for Stability
© 2013 Terracotta Inc. | Internal Use Only 11
Boosting E-Commerce PerformanceCOST-EFFICIENCY4
Challenge
• Proliferation of Web application servers
• Reliance on costly databases, mainframes
With BigMemory
• Up to 90% fewer servers
• Max use of cheap RAM
• Save on HW, SW
E-CommercePlatform Costs
Cost-Efficient Ops and Growth
© 2013 Terracotta Inc. | Internal Use Only 12
Boosting E-Commerce PerformanceREVENUE GROWTH5
Challenge
• New shopping features
• Mobile devices
• Marketing promotions
With BigMemory
• Real-time services such as personalized offers
• Speed for mobile users
• Scale for marketing
New Business Requirements
Innovations that Increase Sales
© 2013 Terracotta Inc. | Internal Use Only 13
BigMemory in E-CommerceProven Track Record
E-Commerce Use Cases
• Website performance
• Web server consolidation
• Real-time personalization
• Real-time fraud detection
BigMemory powers popular global e-commerce sites with:
• 1,000s of products • 100,000s of registered users• Millions of daily visitors • Billions in annual revenue
© 2013 Terracotta Inc. | Internal Use Only 14
SUCCESS STORY: Getting Global E-commerce on Pace With BigMemory
SCALEFORTUNE 150 ATHLETIC BRAND
What they wanted
Before BigMemory
• Continued e-commerce growth for nearly 7,500 products and $340 million in sales
• Product catalog and shopping cart data pulled from multiple disk-bound databases
• Huge spikes in customer traffic (Cyber Monday, Black Friday) jeopardized stability
© 2013 Terracotta Inc. | Internal Use Only 15
SUCCESS STORY: Getting Global E-commerce on Pace With BigMemory
SCALEFORTUNE 150 ATHLETIC BRAND
After BigMemory: 90% of product requests served instantly by
BigMemory Backend services load slashed by 40% Search time reduced by 30% Average page load time exceeded expectations Improved online shopping experience without
big investment in new servers
© 2013 Terracotta Inc. | Internal Use Only 16
SUCCESS STORY: Delivering New Revenue by Presenting Relevant Offers in Real Time
SCALEFORTUNE 100 SHIPPING COMPANY
What they wanted
Before BigMemory
• Boost revenue with relevant offers when customers track packages online
• 32 million tracking requests daily • Performance 4x slower than required by SLA
because data resided in multiple disk-bound databases
• Oracle Coherence rejected for complexity and slowness
© 2013 Terracotta Inc. | Internal Use Only 17
SCALE
After BigMemory: Reduce time to present relevant offers by 85%
— from 900 to 120 milliseconds Exceeding performance SLAs Maintained superior customer experience
while creating opportunities to increase revenue
Adopted BigMemory as company-wide standard for in-memory data management
SUCCESS STORY: Delivering New Revenue by Presenting Relevant Offers in Real Time
FORTUNE 100 SHIPPING COMPANY
© 2013 Terracotta Inc. | Internal Use Only 18
BigMemory in E-CommerceAll-Round Better Performance
SPEEDSlash Web response times with 100x faster data access
SCALEKeep pace with rapid traffic and transaction growth
STABILITYDecouple from databases to protect performance
COST-EFFICIENCYCut infrastructure and operational expenses
REVENUE GROWTHBoost sales and customer satisfaction
1
2
3
4
5
© 2013 Terracotta Inc. | Internal Use Only 19
Q & A
QUESTIONS?Please type them in the “Question” Panel or in the chat window.
© 2013 Terracotta Inc. | Internal Use Only 20
Ready to Take the Next Step?
1. Learn more about BigMemory in e-commerceVisit: www.terracotta.org/e-commerce
2. Contact us to discuss your use caseEmail: ransome@terracottatech.com
3. Download BigMemory for freeVisit: www.terracotta.org/bigmemory
4. Follow us on TwitterFollow: @big_memory