5 Ways Social Media Changed Marketing Your Business

Pamela Muldoon

Industrial Model Marketing

• Brand• Message• Person

Coca-Cola: Brand

Coca-Cola: Message

1886 1928

1952

1963

1970

Coca-Cola: Message

19711979 1982

1986

1993-Present

Coca-Cola: Person

Muhtar Kent,Chairman of the Board & Chief Executive Officer

The Coca-Cola Company

Marketing Flipped 180 Degrees

• Person• Message• Brand

Marketing Flipped 180 Degrees

Example #1• Person: Denny Hecker

• Message: What is the message today?• Brand: How do you feel about his brand

today?

Marketing Flipped 180 Degrees

Example #2• Person: Tom Petters

• Message: What is the message today?• Brand: How do you feel about his brand

today?

Marketing Flipped 180 Degrees

Example #3• Person: Tiger Woods

• Message: What is the message today?• Brand: How did many brands associated with

Tiger Woods react to his scandal?

Marketing Flipped 180 Degrees

Example #4• Person: Rush Limbaugh

• Message: What is the message today?• Brand: How did many brands associated with

Rush’s show react to his message?

Personal & Professional

• Creating a personal brand alongside the Ford Brand• All social platforms, speaking, featured in books

Scott MontyHead of Social MediaFord Motor Company

Personal & Professional

• Billionaire Business Magnate• Author, speaker, humanitarian• Yes, he writes his own blog Richard Branson

Founder, VirginCEO, Virgin Media

Level The Playing Field

• All businesses can participate• The cost of entry is minimalAsk Yourself Two Questions:1. Can I Reach My Target Audience With This

Social Platform?2. Am I willing to tackle the learning curve of

this platform? (or do I have a team member who can?)

Level The Playing Field

• The Professional networking social platform• 150+ Milion Members in over 200 countries• Average user 25-55 (44 is the median)• New member joins every second• Executives from all Fortune 500 companies

have a presence on LinkedIn• 2 million+ Company Profiles

Level The Playing Field

• More than 833 Million active users (set to hit 1 billion by August 2012)

• Average user age 18-44 (38 is the median age)• Fastest growing population: women• 2nd fastest growing population: Seniors• 50% log in daily• Average use time: 55 Minutes

Level The Playing Field

• Over 475 million user accounts• Average user age 18-44 (39 is the median age)• 55% user Twitter via mobile device• 1 Billion tweets are posted every weekBonus:

What celebrity recently hit 20 Million Twitter Followers?

Level The Playing Field

• More than 800 million unique users• Average user 18-54• More video is uploaded in 30 days than

created by NBC, CBS, ABC in the past 60 years• 60 hours of video uploaded every minute• One hour of video uploaded every second

Level The Playing Field

• More than 90 Million active users• Users: 70% Male 30% Female• Google+ Brand Pages added November 2011• Search is now Personal

Level The Playing Field

• More than 10 Million active users• 97% of users are women• Average use time 1 hour, 17 minutes• Great platform for visual business models • Drives traffic to business website

Consumer Is In Charge

• Every area of your business is now in marketing

• Customers can connect to your brand directly– Raving Fans– Complaints– Job seekers– Research & Development– Engagement

Consumer Is In Charge

• Engage your customers on line• They will provide Feedback and opinions!

Consumer Is In Charge

Connecting In Real Time

• Use Real Time News to your marketing advantage• Your marketing will be current,timely & can take tag onto somegreat SEO!• What is your 2nd paragraph?

Learn more about News Jacking & David Meerman Scott at www.davidmeermanscott.com

Connecting In Real Time

Example: London Fire Brigade & Kate Winslet• Fire in Branson’s Neckar Island home• Kate saves Richard’s Mother!

Connecting In Real Time

• London Fire Brigade writes Press Release offering Kate Winslet firefighter training

Connecting In Real Time

• London Fire Brigade press release takes advantageof the news story’s SEO• Receives estimated Free PR = $1 million

Connecting In Real Time

Connecting In Real Time

5 Ways Social Changed Marketing

1. Marketing Flipped 180 Degrees2. Personal & Professional3. Level The Playing Field4. Consumer Is In Charge5. Connecting In Real Time

Connect With Pamela

Pamela MuldoonNext Stage Media Group

pam@nextstagemediagroup.com

www.nextstagemediagroup.com

www.facebook.com/NextStageMediaGroupwww.facebook.com/ContentMarketing360

@pamelamuldoon @NextStageMedia

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