Post on 17-Jun-2015
description
5 Undeniable Truthsof Successful Fundraising
Laura Waller-Miller
http://www.compasspoint.org/underdeveloped
Top challenges
Has revenue been flat or down? Has the demand for your services increased? Demonstrating impact – How are marketing efforts going? How well are you really connecting with new, prospective
donors on any level?
Lots of talk, little conversion? How supportive and engaged is your Board in driving
growth? Have you been able to attract & retain skilled,
experienced professional fundraisers?
Spoke with 6 of the most successful fundraisers I know. All have received recognition from AFP and / or PPP.
Studied TED talks, articles, books and blogs of Top CEOs and fundraisers in the United States
My own experience over 28 years Fundraising = success with individual donors
Truth #1Capacity – Scarcity conflict 92% of Americans perceive a retirement crisis 61% fear outliving their money more than they fear death 54% of those in their mid40s – 50s believe they will outlive
their assets Even in good times, affluent don’t see themselves as
Successful – Significant – Secure Nonprofit coming from a scarcity mindset as well
Need, give, want, help . . . You attract what you are
Truth #1Capacity – Scarcity conflict
You see abundance and capacity
Donor sees scarcity and constraint
Stories Community
Truth # 2Beliefs change ONLY through experience
Story SHARING: Story of Me Story of Us Story of Now
Successful fundraisers are good at being vulnerable
They are also really good listeners
Connect emotion to action and commitment
Creating an opportunity to share more than just money
Connection with others Can’t give what you don’t
have Donor = part of the story Committed for the long-
term
Truth #2Beliefs change ONLY through experience
Change the experience => change the emotions => change the decisions
Abundance Scarcity
Truth #3You are in control
Internal (the solution lies within) Controllable circumstances Proactive Collaborative New growth
External (the fault lies without) Not controllable Reactive Competitive Stagnation and decline
Truth #4Invest more . . . Not less
Personal / professional development
Tools for community building The “no budget” lie (scarcity) Dan Pallotta - TED Talk “Social Profit” LinkedIn Success
http://youtu.be/jm15S1QmOTw
Do you really want to stay where you are? Tension between increased demand and stagnant income Disconnect in demonstrating impact Lack of connection with prospective donors
Lots of talk, little conversion Lack of support / engagement from Board Even if you are achieving “success” – can you sustain it?
Truth #5Become a philanthropist yourself Relationships become
peer-to-peer Give first Understand your value and
your own abundance Export the feelings of
abundance to your donors
Are you surviving or thriving?
CoachingFree ½ hour
What is the most significant obstacle preventing you from
experiencing even more success?
www.liveninja.com/lauranne/
The Abundance of YOU New tools that you can
apply immediately to improve relationships with donors, family and friends
Process that leads to undeniable fundraising success.
Access to a members-only community of resources and on-going support
www.philanthropy2.wordpress.com