Transcript of 5 Things to Consider When Shopping for a Mobile Event App
- 1. #eventapps101 5 Things to Consider When Shopping for an
Event App Event Apps 101 Presented By: DoubleDutch Mobile Event
Apps @DoubleDutch Justin Gonzalez Marketing Communications Manager
@justinSF
- 2. #eventapps101 THINK BACK 10 YEARS AGO
- 3. #eventapps101 FLASH FORWARD TO TODAY
- 4. #eventapps101 WERE EXPERIENCING A MOBILE MINDSHIFT
- 5. #eventapps101 63% of meeting professionals are currently
using mobile apps at events. Meeting Professionals International,
2014
- 6. #eventapps101 Well Cover The Basics Engagement Strategies
Sponsorship Revenue Collecting Data Key Takeaways Event Apps
101
- 7. #eventapps101 CONTENT Bookmark sessions to add to your
personal agenda. Filter sessions by track or by topic!
- 8. #eventapps101 CONTENT Link sessions to multiple speaker
profiles. Include documents, files, and videos in session details.
Explore activity by session.
- 9. #eventapps101 CONTENT Bookmark sponsors and exhibitors, just
like sessions!
- 10. #eventapps101 Your event app starts with the content, but
theres so much more to it
- 11. #eventapps101 Well Cover The Basics Engagement Strategies
Sponsorship Revenue Collecting Data Key Takeaways Event Apps
101
- 12. #eventapps101 THE CORE OF ENGAGEMENT Attendees can like,
comment, and interact with one another. Use hashtags to sort
conversations amongst attendees. Tap the icon to post a status
update, just like your favorite social networks!
- 13. #eventapps101 THE CORE OF ENGAGEMENT Attendees can use
status updates to post what theyre learning and network.
- 14. #eventapps101 THE CORE OF ENGAGEMENT Customize gamification
features to meet your event goals.
- 15. #eventapps101 Think of the app as a private social network
for your event.
- 16. #eventapps101 SESSION AND EVENT SURVEYS Collect attendee
feedback in the moment, rather than after the fact.
- 17. #eventapps101 SESSION AND EVENT SURVEYS Session Surveys
Card increases response rates by an average of 166%
- 18. #eventapps101 SESSION AND EVENT SURVEYS Survey questions
can be multiple choice or free form text fields.
- 19. #eventapps101 Live polling increases in-app engagement by
25% LIVE POLLING
- 20. #eventapps101 LIVE POLLING Attendees can submit and view
poll results in real-time on their phones or on-screen!
- 21. #eventapps101 Location-based messages increase app usage by
20%
- 22. #eventapps101 Consider a strategy to engage attendees in a
way that helps you achieve your event goals.
- 23. #eventapps101 Well Cover The Basics Engagement Strategies
Sponsorship Revenue Collecting Data Key Takeaways Event Apps
101
- 24. #eventapps101 SPONSORED APP SECTIONS
- 25. #eventapps101 PROMOTED POSTS
- 26. #eventapps101 PUSH NOTIFICATIONS
- 27. #eventapps101 Utilize the app to its fullest for both
sponsorships and attendee communication.
- 28. #eventapps101 Well Cover The Basics Engagement Strategies
Sponsorship Revenue Collecting Data Key Takeaways Event Apps
101
- 29. #eventapps101 DATA TELLS US A STORY
- 30. #eventapps101 WHO ARE YOUR BRAND ADVOCATES?
- 31. #eventapps101 WHICH SPEAKERS RESONATE?
- 32. #eventapps101 EVENT PERFORMANCE
- 33. #eventapps101 Use the data available to demonstrate event
ROI and tell the whole story.
- 34. #eventapps101 Well Cover The Basics Engagement Strategies
Sponsorship Revenue Collecting Data Key Takeaways Event Apps
101
- 35. #eventapps101 5 Things to Consider
- 36. #eventapps101 1. Your event app starts with content.
- 37. #eventapps101 2. Use it to engage attendees and achieve
event goals.
- 38. #eventapps101 3. Leverage in-app features to increase
sponsorship value and communicate with attendees.
- 39. #eventapps101 4. Tell a story with the data.
- 40. #eventapps101 5. LOOKING FORWARD
- 41. #eventapps101 5 Things to Consider When Shopping for an
Event App Event Apps 101 Presented By: DoubleDutch Mobile Event
Apps @DoubleDutch Justin Gonzalez Marketing Communications Manager
@justinSF