5th Workshop of the Fundamentals of SDM

OBSERVATION

Takashi Maeno

How was Toshi’s workshop?

• It’s a magic to create structured ideas byBrainstorming KJ method Causal Loop Leverage points Story making＊ No brainstorming for generating ideas.

• Have you got good structured ideas?– If yes, let’s go out bringing your idea!– If no, I would like to do another workshop.

Why observation?

• Usual jobs: people are divided into specialists in each areas– Engineers, Scientists, Marketing people, Accounting

people, Management people• Engineers/Scientists are trained for

crating/analyzing things instead of finding needs of people– If you really want to know the real needs, even

engineers/scientists should go out to see people and real world

Quantitative data in statistics

Qualitative data in the real world

LET’S GO OUT to see how people feel about your ideas

• First, list up stakeholders• Second, plan the interview/observation– Where?– How many people?– What to ask?– How to ask?

• Third, just do it!

Exercise or Homework

Hiki-zan (reduction) workshop

• Observation of yourself by reducing some important parts of yourself might sometimes give you a hint for creativity.

• Homework:–Decide what to reduce from your life for

one week– Just do it–Next week. just tell us what happened