Post on 01-Nov-2014
description
5-StepE-mail
marketingprogram
Anne ShentonMarketing Director, Nexxtep
AGENDA
1
2
3
4
Setting up your account
Building and importing your list
Content and frequency
Setting up your first campaign
5 Measuring results
About NexxtepWe exist to be our clients’ trusted IT advisor, to help them solve business
challenges, operate more efficiently and increase profitability.nexxtep.com
IT ServicesTake IT issues out of your growth equation
Software developmentLine-of-business and mobile apps
Online marketingWebsite design, social media, “Virtual CMO”
Founded in 2002
Awarded “Small Business of the Year” and “Best Places to Work in Georgia”
Expanded to Jacksonville market in 2014
About me
Anne shenton
Marketing DirectorDigital Strategist
I manage our lead generation efforts and help our clients choose the right marketing tools and materials that can strengthen their bottom lines.
Experience
I have a six-month old daughter, Mara. Follow me on Instagram @anne_shenton for an endless stream of cuteness.
Fun fact
MARKETING STRATEGY
SOCIAL MEDIA
WEB DESIGN
EMAIL MARKETING
DIRECT MARKETING
95%
85%
45%
90%
70%
The percentage of people on your email list who open or view your email campaign. A 20% open rate would mean that of every 10 emails delivered, 2 were opened.
Open rate1
Percentage of people who clicked at least one link in your email campaign.
Click Rate2
(In this webinar), the number of people who sign up for your email list. To get your conversion rate, divide the total number of conversions by the number of visitors to your site.
Conversion rate3
Vocabulary
These are a few terms I will be using throughout the webinar.
Mailchimp.com
Subscription incentives
Sequence of emails sent daily as a
course or welcome series
Email series ebooks
“10 Things You Should Know About
X”
video
How to use your product
CHEaT SHEETS
Checklist for implementing a new
program
If you want your email list to stand out, take the time to create a valuable subscription incentive.
Frequency and engagement
Are negatively correlatedHow often should you send?
Well, how often do you have something really valuable for your readers?
Measure Everything andTest, Test & Test
Again
Email kick-starter kit
The fast track to generating leads and revenue with email marketing
Account setupSetup a free (or paid) email account and import your list for you
One-on-one consultation
Deliverable: 3-month action plan
Customized forms and welcome emailsBranded to your company and embedded in your website or landing page
$597
Questions?
ashenton@nexxtep.com