Marketing Tips for

Making a Match ~ Therese Beale

ways to woo

your lover

5

Lonely hearts would do well to use tried and true marketing practices when they tackle the world of online dating.

WHY?

Because finding a mate is like wooing a customer.

The market is crowded.

You probably feel awkward.

You put your best self out there ...

nd hope for a good match.

So what works?

Check out the competition

Market research

Who and what is competing for the attention of your prospect?

What are they looking for?

What might catch their eye or ear?

How much money does she make?

Does she think

I’m funny?

Get inside their heads

Target audience analysis

What do they think?

What do they care about?

What do you want them to know about you?

Be a tease

Keep your message short and sweet ... compel them to want to know more

140 characters? Or shorter Remember the newspaper personals? Every word counted Two or three sentences max

Listen carefully

Feedback What do they really want?

Half of communication is LISTENING.

Read between the lines – the meta message

Get real

Stop juggling and decide ... What really matters?

Sort out your values

Seek the truth

Find alignment

No one’s perfect so stick to the big stuff

Does this

business stuff

really work?

Sure it does

MARKET RESEARCH + TARGET AUDIENCE ANALYSIS + SHORT & SWEET MESSAGE + FEEDBACK EVALUATION + VALUES ASSESSMENT __________________________ = A GREAT MATCH !

Trust me, I know

Therese Beale

MessageGap.com