5 Easy Steps To Make Money in the

Digital Food Marketplace

Homer « Homerun » Nievera

Homer’s Background

Founder & CEO, Negosentro.com (PH)

Co-Founder & Chairman, Mediablast Digital (PH)

Co-Founder & Group CEO, Bazinga Inc. (MNL, SFO, HOU)

Co-Founder & President, Homerun Consulting (PH)

Co-Founder, RubrikLabs (MNL, SFO, NYC)

Director, Honey Badger Studios (PH)

Former Global Head for Commercial Partnerships and

Advertising Operations of Friendster.com and Multiply.com

Former Country Head and Business Director of Impaq

Interactive (for MSN Phils.) and Admax Network

Let’s start….The first step in making money in

the digital food marketplace is…to...

Set your goals

Step # 1

Set your goals

Goal Elements:

• Awareness

• Branding

• Engagement

• Revenue

• Feedback

Don’t forget to put

deadlines to your goals

Harvey Mackay, a famous authorsaid.. « Dreams are dreams. But

Goals are dreams with a deadline. »

Step # 2

Be visible. Get found.

Finding my favorite

meeting place…

Did a Google search on

“Dulcinea Restaurant”Nice!

Googled some images…Medyo “Fail”…

Looked up locations…Winner!

Choose a Platform

• Online?

• Mobile?

• Both Online & Mobile!

Get traffic to your own site.

Or…get listed on their sites.

Creating relevant content is important.

So and is timely engaging conversation.

Survey from the U.S. National

Restaurant Association says…

Attract New Customers

• Websites: 90%

• Social Media: 84%

• Emails: 82%

• Daily Deals: 77%

Bring in Revenues

• Emails: 84%

• Daily Deals: 78%

What Customers say:

• 87% would visit or

order if they got a

savings offer from a

marketing message

sent by a restaurant

to them

What Customers say:

• Consumers would go

to or order from a

restaurant if they

received customized

marketing messages

that:

• Referenced past

visits: 68%

• Allowed them to make

reservations: 66%

• Identified them by

name: 64%

Some more numbers…

HP Retail Therapy Conference, August 2013

Of customers who compare prices on a competitor’s site online and on mobile while shopping.

54%

HP Retail Therapy Conference, August 2013

in Asia Pacific will use a mobile phone.

2.43 Billion

That’s 56.3% of total world users of 4.3Bn.

eMarketer’s Global Intelligence ReportSeptember 2013

Ave. Daily Time Spent on Apps

41 Minutes

Primarily on Facebook and Line (in PH)

Nielsen July 2013

Now let’s go to Step # 3

Step # 3

Gamify everything.

What’s the most popular game apptoday?

Candy Crush has been played

more than 151 Billion Times

Mobile gaming

revenues surpassed

$1.2Bn in 2012

Android captures 53% of

the market for

Smartphones

Starbucks Named

Mobile Marketer

of 2012

Know that we are wired

for games.

We love the concept of

rewards rather than that

of punishment.

Be creative.

Engagement and

Loyalty are key results

of Gamification.

There’s no fast formula.

Experiment.

Let’s move on to Step # 4

Step # 4

Invest in tech.

Free WIFI is a must.

T-Commerce is

happening now.

Order now via smart

phone or tablet.

Swipe and Pay now via

smart phone or tablet.

Let’s move on to Step # 5

Step # 5

Read up on what’s

coming soon.

Virtual Currency is Here.

http://beta.pocketmarketapp.com

http://foodfindsasia.com

RECAP

Fully

Embrace

Technology

MARK ZUCKERBERG

Be a Disruptor

LARRY PAGESERGEI BRIN

Be a

Game

Changer

STEVE JOBS

Profit with

Honor

BILL GATES

Hoteliers’ Guide to

Social Media

Get 2 FREE eBooks!

The Restaurant’s Guide to

Digital Marketing

Register Now!

http://foodfindsasia.negosentro.net

Follow Me on Twitter

@bnievera

Get FREE eBooks!

iam@homernievera.com

More questions?

I never

dreamed

of success.

I worked

for it.

Parting Shot