Post on 11-Aug-2014
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April 7, 2023Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute
5 Content Marketing Practices
Businesses Ignore (and You Should
Not)Presented by Joe Pulizzi
@JoePulizzi #SMMW14
Content Marketing InstituteCMI teaches marketers how to effectively own their media channels
to attract and retain customers.
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There Is One Keyto a Successful Presentation
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4Image courtesy of Pooky Poetry
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The Evolution ofContent Marketing
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91/100
http://bitly.com/cm-research
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Just 42% believe their
content marketing is effective
http://bitly.com/cm-research
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@JoePulizzi #SMMW14
How Many of You Have a Documented Content Marketing
Strategy?
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@JoePulizzi #SMMW14
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Sales, Savings & Sunshine
Should #1
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@JoePulizzi #SMMW14
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@JoePulizzi #SMMW14
CREATE A WHY FOR EACH CHANNEL
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Create a Content Marketing Mission Statement
Should #2
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@JoePulizzi #SMMW14
Enabling Women to Have More Quality
Time with Their Families
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Help Engineers Answer the Most
Challenging Industrial Solder Questions
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Why?Welcome to Inc.com, the place where entrepreneurs and
business owners can find useful information, advice, insights,
resources and inspiration for running and growing their
businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the Audience
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Never Build Your Content Ship on Rented
Land
Should #3
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@JoePulizzi #SMMW14
@JoePulizzi #SMMW14
Focus on Subscribers As a Key Metric
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What’s the difference between those who subscribe to my content and those that
don’t?
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Leverage Influencers the Build an Audience
Should #4
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4 : 1 : 1
Sales
Content Marketing
Influencer
Sharing
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Buy vs. Build
Should #5
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Image courtesy sendgrid.com
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@JoePulizzi #SMMW14
TAKEAWAYS1. Set Your Goals for Sales, Savings or Sunshine
2. Why Are You Using Each Channel?
3. Focus On the Reader’s Outcome
4. Create a Content Marketing Mission Statement
5. Don’t Build Your Content Ship on Rented Land
6. Focus on Subscribers as a Key Metric
7. Build an Influencer List to Build Audience
8. Bake Influencers Into Your Content
9. Create an Engine to Get and Keep Subscribers
10.Consider Buying!
@JoePulizzi #SMMW14
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