5 Content Distribution & Promotion Strategies To Ignite Your Business

We believe there’s a better way to connect businesses and consumers

But… distribution is queen and she wears the pants.- Jon Steinberg - Buzzfeed

IMO… Anyone can create amazing content

How do you become the one who stands out?

Audience, Audience, Audience

• Know Them Intimately• Demographics• Psychographics• How They Make Purchase Decisions• What They Value

DISTRIBUTION & PROMOTION

Content promotion refers to the act of drawing attention to the content on your website.

Content distribution is about creating/repurposing and posting pieces of content specifically designed for other channels.

Promotion Examples

• Organic Social Media (Doubles Promo/Dist)• Paid Social Media• Paid Search• Sponsored Content• Blogger/Media Outreach• Community Participation

Distribution Examples

• Press Releases• Video Syndication• Podcasting• Image Sharing Sites• Presentation Sharing Sites• Guest Blogging

Strategies

• Repurposing• Sales & Service Reps• Sponsored Content• Paid Social• Facebook Custom Audiences

CONTENT REPURPOSING

The Hub & Spoke

eBook

Video

Blog Post

Case StudyBlog Post

Infographic

The Core Piece

• Digestible Pieces of Content• Beautiful Imagery/Graphics• Worksheets• Quotes• Stats• Success Stories/Testimonials

Repurposing Test

• What Can Stand Alone?• What Can Stand Alone With A Little More

Love?

SALES & SERVICE REPS

Sales & Service Reps

• Sales Reps: Close More Business• Service Reps: Keep Business

SPONSORED CONTENT

Sponsored Content Tips

• Test The Crap Out of Everything– Headlines– Images

• Run At Least Three Variations• Don’t Be Afraid To Get Crazy• Watch Placement Engagement Like A Hawk– Kill Low Quality Placements

PAID SOCIAL

Paid Social

LinkedIn Ads

LinkedIn Ads

LinkedIn Ads

LinkedIn Ads Tips

• Target By Groups– Membership– Activity

• Layer Demographic Targeting– Gender– Age

FACEBOOK CUSTOM AUDIENCES

Custom Audiences

• Build An Audience - Tracking Pixel• Upload An Audience – Email List

Custom Audiences

Custom Audiences

• Layer Targeting On Top of Our Audience– Agency Guys…. NOPE– Do It Yourselfers…. NOPE– Decision Makers!!!• CMO’s• VP’s Marketing• Directors of Marketing

Recap

• Amazing Content Doesn’t Move Itself• Strategy To Get Eyeballs• Strategy To Convert

THANKS!

Greg Shuey

• gshuey@stryde.com• http://twitter.com/shuey03